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Nelson Mandela's Family Has Launched a Media Platform In Honor of What the Anti-Apartheid Leader Fought For

Mandela Media will be producing and developing content linked to the ethos of Nelson Mandela.

The legacy of the late South African leader Nelson Mandela will continue through a new media platform launched by his family, Deadline reports.

In partnership with production company Sugar23 and ad-rep agency DMA United, Mandela Media will be producing and developing long and short-form content that will be in tandem with Madiba's overall mission and ethos: fighting for freedom, forgiveness and "the voice of the underdog."


The Mandela family plans on searching for global stories that connect to what he represents, such as focusing on social justice, racial and gender equality and mental health awareness.

"My father spent his life fighting for freedom and equality," Makaziwe Mandela, Madiba's first daughter, says in a statement. "My family and I are very excited to partner with Sugar23 on Mandela Media. Sugar23 and DMA United not only believe in my father's values but are also incredibly passionate about sharing those beliefs with people across the world through art, culture and entertainment."

Michael Sugar, founder and CEO of Sugar23 continues:

"Nelson Mandela is an international icon who dedicated his life to changing laws and minds. We are honored to partner with Mandela Media alongside Nelson's family and carry on his legacy, inspiring a new generation with content that highlights the many causes he steadfastly stood for and the many people he tirelessly fought for."

Under the agreement, Sugar23 and DMA United will work towards production, branding and initiatives related to the business development of Mandela Media.

Interview

Sarkodie Is Not Feeling Any Pressure

The elite Ghanaian rapper affirms his king status with this seventh studio album, No Pressure.

Sarkodie is one of the most successful African rappers of all time. With over ten years of industry presence under his belt, there's no question about his prowess or skin in the game. Not only is he a pioneer of African hip-hop, he's also the most decorated African rapper, having received over 100 awards from close to 200 nominations over the span of his career.

What else does Sarkodie have to prove? For someone who has reached and stayed at the pinnacle of hip-hop for more than a decade, he's done it all. But despite that, he's still embracing new growth. One can tell just by listening to his latest album, No Pressure, Sarkodie's seventh studio album, and the follow-up to 2019's Black Love which brought us some of the Ghanaian star's best music so far. King Sark may be as big as it gets, but the scope of his music is still evolving.

Sonically, No Pressure is predominantly hip-hop, with the first ten tracks offering different blends of rap topped off with a handful of afrobeats and, finally, being crowned at the end with a gospel hip-hop cut featuring Ghanaian singer MOG. As far as the features go, Sark is known for collaborating mostly with his African peers but this time around he branches out further to feature a number of guests from around the world. Wale, Vic Mensa, and Giggs, the crème de la crème of rap in America and the UK respectively all make appearances, as well as Nigeria's Oxlade, South Africa's Cassper Nyovest, and his fellow Ghanaian artists Darkovibes and Kwesi Arthur.

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