News Brief
Photo by Media24/Gallo Images/Getty Images.

Nelson Mandela's Family Has Launched a Media Platform In Honor of What the Anti-Apartheid Leader Fought For

Mandela Media will be producing and developing content linked to the ethos of Nelson Mandela.

The legacy of the late South African leader Nelson Mandela will continue through a new media platform launched by his family, Deadline reports.

In partnership with production company Sugar23 and ad-rep agency DMA United, Mandela Media will be producing and developing long and short-form content that will be in tandem with Madiba's overall mission and ethos: fighting for freedom, forgiveness and "the voice of the underdog."


The Mandela family plans on searching for global stories that connect to what he represents, such as focusing on social justice, racial and gender equality and mental health awareness.

"My father spent his life fighting for freedom and equality," Makaziwe Mandela, Madiba's first daughter, says in a statement. "My family and I are very excited to partner with Sugar23 on Mandela Media. Sugar23 and DMA United not only believe in my father's values but are also incredibly passionate about sharing those beliefs with people across the world through art, culture and entertainment."

Michael Sugar, founder and CEO of Sugar23 continues:

"Nelson Mandela is an international icon who dedicated his life to changing laws and minds. We are honored to partner with Mandela Media alongside Nelson's family and carry on his legacy, inspiring a new generation with content that highlights the many causes he steadfastly stood for and the many people he tirelessly fought for."

Under the agreement, Sugar23 and DMA United will work towards production, branding and initiatives related to the business development of Mandela Media.

Interview
Photo: Shawn Theodore via Schure Media Group/Roc Nation

Interview: Buju Banton Is a Lyrical Purveyor of African Truth

A candid conversation with the Jamaican icon about his new album, Upside Down 2020, his influence on afrobeats, and the new generation of dancehall.

Devout fans of reggae music have been longing for new musical offerings from Mark Anthony Myrie, widely-known as the iconic reggae superstar Buju Banton. A shining son of Jamaican soil, with humble beginnings as one of 15 siblings in the close-knit community of Salt Lane, Kingston, the 46-year-old musician is now a legend in his own right.

Buju Banton has 12 albums under his belt, one Grammy Award win for Best Reggae Album, numerous classic hits and a 30-year domination of the industry. His larger-than-life persona, however, is more than just the string of accolades that follow in the shadows of his career. It is his dutiful, authentic style of Caribbean storytelling that has captured the minds and hearts of those who have joined him on this long career ride.

The current socio-economic climate of uncertainty that the COVID-19 pandemic has thrusted onto the world, coupled with the intensified fight against racism throughout the diaspora, have taken centre stage within the last few months. Indubitably, this makes Buju—and by extension, his new album—a timely and familiar voice of reason in a revolution that has called for creative evolution.

With his highly-anticipated album, Upside Down 2020, the stage is set for Gargamel. The title of this latest discography feels nothing short of serendipitous, and with tracks such as "Memories" featuring John Legend and the follow-up dancehall single "Blessed," it's clear that this latest body of work is a rare gem that speaks truth to vision and celebrates our polylithic African heritage in its rich fullness and complexities.

Having had an exclusive listen to some other tracks on the album back in April, our candid one-on-one conversation with Buju Banton journeys through his inspiration, collaboration and direction for Upside Down 2020, African cultural linkages and the next generational wave of dancehall and reggae.

This interview has been shortened and edited for clarity.

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