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Netflix, along with other streaming platforms, could bear the brunt of South Africa's new broadcasting legislation.

South Africa's New Proposal Could Force Netflix To Trim Down Its Content Catalogue

Netflix argues that South Africa's plan to slap international streaming services with a 30 percent local content quota will 'harm' the industry.

Shola Sanni, Director of Public Policy for Sub-Saharan Africa at Netflix, has countered South Africa's proposal of a legislation that will enforce a 30% local content quota on all streaming services. This, after the draft White Paper on Audio and Audio-Visual Content Services Policy Framework was tabled and agreed upon by all parties in parliament in November 2020. The move by the South Africa government is reportedly driven by the need to increase local investment in the television and film industry.


However, Netflix has labelled the quota enforcement counterproductive! "Rather than promoting South African content and production, content quotas will likely lead to harm, which would result in a regulatory regime that is counterproductive to what it is setting out to do," explained Sanni in a Business Tech interview. The government's proposal would, according to Netflix, cause the company to prioritise quantity over quality. Sanni pointed out that Netflix's budget would be spread too thinly and this would, in turn, affect the reputation of its local productions. The most cost-effective option could be for Netflix to reduce its international content catalogue to meet the 30 percent quota without incurring the costs of producing more South African shows.

"Less content in an age of increased consumer choice would make Netflix's service offering less appealing to consumers and would have the opposite effect of reducing local production and decreasing the availability of South African stories and voices".

South Africa is not the only country to institute a 30 percent quota. In fact, it follows in the footsteps of European Union (EU) countries. Netflix South Africa has, instead, suggested that the South African government incentivise local production with funds as does the EU. Furthermore the streaming service pointed out 30 percent is spread across the EU, unlike in Africa where only South Africa is calling for this 30 percent quota.

France, a leader in Netflix's local content production, reportedly, incentivised its industry with one billion euros. South Africa's arts and entertainment industry, on the other hand, is mired in corruption with the sector's COVID-19 relief fund millions unaccounted for in 2020. Netflix South Africa has urged the government to revise the quota, make it voluntary and include the value chain of production and not, just, content.

Netflix entered South Africa's streaming market in 2016 and has since, reportedly, invested approximately 60 million US dollars in local production, and created 1800 jobs. Netflix's South African productions also have a huge international following. Blood & Water attracted 14 million viewers outside of South Africa, making it Netflix's most successful local production to date.

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Photo by: Screenshot from The Daily Show'

"My Time is Up:" Trevor Noah Talks About Leaving 'The Daily Show' After 7 Years

The South African comedian announced that he would be leaving the Comedy Central series after his seven-year tenure.

Trevor Noah announced that he will be leaving The Daily Show after seven years.

In his statement Noah described his experience hosting the show as "absolutely amazing."

“It’s been absolutely amazing. It’s something that I never expected,” Noah said. “I found myself thinking throughout the time of everything we’ve gone through. The Trump presidency, the pandemic, just the journey, more pandemic and I realize that after the seven years, my time is up.”

Following the departure of Jon Stewart from the show in 2015, the South African comedian became the show's host, and has since interviewed the likes of Barack Obama, Burna Boy, Davido and a host of other notable public figures. The 38-year-old has also used his platform to elevate African artistry and elevate the African experience. Noah alluded to the idea that his decision to leave the show was inspired partly by his interest in returning to stand up comedy and exploring his skillset that way. Noah also thanked his viewers for giving him an opportunity when he first came on the American scene as a comedian who very few knew about.

“I spent two years in my apartment, not on the road, and when I got back out there, I realized there’s another part of my life out there that I want to carry on exploring. I miss learning other languages. I miss going to other countries and putting on shows,” said Noah.

Noah also referred to the show as "one of the greatest joys" of his life, and has credited the show for helping him hone his creative muscle.

“I’ve loved hosting this show, it’s been one of my greatest challenges and one of my greatest joys,” Noah said. “I’ve loved trying to find a way to make people laugh, even when the stories are particularly shitty, even on the worst days. We’ve laughed together, we’ve cried together.”

Although he did not make any comments about his last day on the show, or exactly when he would exit, he did humorously say that he would not abruptly leave without prior warning.

“Don’t worry, I’m not disappearing,” said Noah. “If I owe you money, I’ll still pay you.”

Arts + Culture
Photo by Felix Dlangamandla/Foto24/Gallo Images/Getty Images

'Reyka' Will Represent Africa at This Year's International Emmy Awards

It's South Africa's time to shine as the TV drama and its lead actress Kim Engelbrecht are chosen to represent the continent.

The list of nominees for this year's International Emmy Award ceremony has been released, and the tip of Africa has been assigned as this year's representation for the continent. South Africa is the only country to be included on this year's roster and received nods in three categories: TV drama Reyka earned Best Drama and Best Performance by an Actress for its star, South African sweetheart Kim Engelbrecht, and My Better World scored a nomination in the Best Kids Factual & Entertainment program.

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Music
Photo credit: Paras Griffi

Asake Has to Add Third O2 Academy Show After Selling Out in Minutes

As he climbs up the ladder of global superstardom, Asake continues to break glass ceilings and crash websites.

Asake has been making undeniable waves with his music and mass appeal, and his recent O2 Academy ticket sales are proof of that.

The new Afrobeats sensation recently sold out London's O2 Academy venue for his upcoming UK stint. Amidst the buzz of the sold out show, the official account of the O2 Academy took to social media to share that Asake would be headlining two additional shows at the event's center. Although the original date was slated for the 11th of December, the high demand for tickets pushed organizers to add on two more dates to the 11th, and "Mr. Money With The Vibe" will also now perform on the 12th and the 15th.

Asake's career trajectory has been swift, yet packed with back to back hits and critical acclaim. The Lagos-born artist first got his major big break when Olamide signed him to YBNL. His long trail of chart-topping records have quickly earned him the attention of fans, airplay and recognition. The Afrobeats singer's success, though sudden, has helped to propel him to the upper echelon of musical acts coming out of Africa. Because of the versatility of his sound, listeners have quickly gravitated towards his content. His ascent into superstardom has also ignited intrigue and conversation, inspiring many fans to root for him, because of his initial reputation as the underdog. Although he had received some recognition in 2020 after he released his "Mr. Money" single, 2022 was the year that he would gain the admiration and respect of his peers, as well as a bevy of fans and commercial success.

Though still a newcomer, Asake has proven that he is not a typical Afrobeats artist. His unique ability to fuse different Afro-inspired sounds from Fuji to Amapiano have made him a rare talent. He has also amplified the depth of most of his songs by merging different genres and articulating them with Yoruba language and the broken English spoken in some of the most intricate parts of Lagos. Those elements perhaps, are what have made Asake one of the most marketable and likable Afrobeats artists in recent time.

Music
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The 8 Best Nigerian Songs of the Month (September)

Featuring Wizkid, Burna Boy, Mr Eazi, Ayra Starr and many more.

Here are the best songs to come out of the buzzing Nigerian music scene this month.

Head here for more of our Best Songs of the Month lists from Nigeria, Ghana, South African and East Africa. You can also check out our weekly,Songs You Need to Hear roundup for the best new music.

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