Style

This New Fashion Editorial From Ikiré Jones Is an Assault on American Hypocrisy

Ikiré Jones presents their new editorial for their FW17 collection as a call to denounce hypocrisy and embrace hope in America.

Ikiré Jones returns with yet another striking approach to storytelling through an editorial presenting their FW17 line, Awake & At Home In America.


The meticulous tailoring and bold prints are accompanied by prose that makes America hold up a mirror to take a discerning look at itself.

"Although the promises of the past may not have been made with us in mind

We fully intended to hold them to account

Regardless of what tongues we speak

Regardless of what names we choose to call in prayer

Regardless of what offense it might cause to the delicate sensibilities of the old guard

We are the America that is here to stay

We are awake and we are very much at home"

We caught up with the brand's creative director, Walé Oyéjidé, on the purpose and inspiration of the line.

"This collection continues in the vein of my work mining the refugee and immigrant experience," Oyéjidé says. "Previously, we examined the lives of migrants in Europe. Now, we are turning our lenses to people on American soil that are seen as outsiders even though they have just as much a right to be here as anyone else."

He continues:

"The collection affirms the notion that the principles that this country were founded upon have not historically been applied to all its citizens. It is also a reminder that many of the people who so firmly claim ownership to this nation are themselves descended from immigrants (to put it kindly).

The collection is a call to denounce hypocrisy and embrace hope. Because ultimately, that is the only way we are going to keep this grand experiment we call a country in one piece."

Take a look at our favorites from Ikiré Jones' Awake & At Home In America editorial, photographed by Joshua Kissi, below:

[oka-gallery]

Credits

Photography: Joshua Kissi

Models: Alysia Beckford, Mominatu Boog, Lawrence Annunziata, Jason Kusimo, Naima

Make Up: Alana Wright

Interview

A Candid Conversation With Olamide & Fireboy DML

We talk to the Nigerian stars about the hardest lessons they've learned, best advice they've ever been given and what Nigeria means to them.

Olamide and Fireboy DML have been working together for three years, but the first time they sit down to do an interview together is hours after they arrive in New York City on a promo tour.

It's Fireboy's first time in the Big Apple — and in the US — and the rain that's pouring outside his hotel doesn't hinder his gratitude. "It's such a relief to be here, it's long overdue," he tells OkayAfrica. "I was supposed to be here last year, but Covid stopped that. This is a time to reflect and refresh. It's a reset button for me."

Olamide looks on, smiling assuredly. Since signing Fireboy to his YBNL Nation label in 2018, he's watched the soulful young singer rise to become one of Nigeria's most talked-about artists — from his breakout single, "Jealous," to his debut album Laughter, Tears & Goosebumps, hit collabs with D.Smoke and Cuppy, and his sophomore release, Apollo, last year.

Even while he shares his own latest record, UY Scuti, with the world, Olamide nurtures Fireboy's career with as much care and attention as he does his own, oscillating between his two roles of artist and label exec seamlessly. His 2020 album Carpe Diem is the most streamed album ever by an African rap artist, according to Audiomack, hitting over 140 million streams. When Olamide signed a joint venture with US-based record label and distribution company, Empire, in February last year he did so through his label, bringing Fireboy and any other artist he decides to sign along for the ride, and establishing one of the most noteworthy deals on the continent.

Below, Olamide & Fireboy DML speak to OkayAfrica about their mutual admiration for each other, what makes them get up in the morning and how they switch off.

Keep reading... Show less

get okayafrica in your inbox

popular.

Adekunle Gold Is Living His Best Life

We speak to the Nigerian star about how marriage and fatherhood have led him to find both newfound happiness and newfound freedom as an artist.