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Prêt-À-Poundo: Duro Olowu x J.C. Penney [African Fashion at NYFW]

African fashion designer Duru Olowu and J.C Penney showcased during New York fashion Week February 2013.


Internationally acclaimed designer Duro Olowu captures the hip, progressive African essence to create his unique garments. The Nigerian-born, London-based Olowu is part of an inspired, innovative and tasteful band of fashion designers whose greatest gift is to enhance women's natural beauty through vibrant and colorful creations. During New York Fashion Week, Olowu had a preview party showcasing a limited-edition collection for Spring 2013 in collaboration with J.C. Penney, the famed American retailer.

Duro Olowu J.C. Penney Prêt-À-Poundo 1 Duro Olowu J.C. Penney Prêt-À-Poundo 2

The Duro Olowu party was held at the Stone Rose Lounge in the Time Warner building in Manhattan. Some celebrities such as chef Marcus Samuelsson, international supermodel Bethann Hardison, and model Miss J. were spotted amongst the throng of people. A first seasonal designer for J.C. Penney, Olowu stated, "This collection is for anyone from 18 to 80... Everything has a flattering element, whether you mix prints or pull out one piece and keep it simple." On top of all this, Olowu is one of the darlings of the First Lady Michelle Obama. She's been spotted many times wearing Olowu's creations with beauty and grace. And here's the good news — the price range is really affordable, the collection including purses, shoes, household good, luggage, dresses, skirts from 10$ to 100$. Until March, enjoy the lookbook below:

Duro Olowu J.C. Penney Prêt-À-Poundo 15 Duro Olowu J.C. Penney Prêt-À-Poundo 14

Duro Olowu J.C. Penney Prêt-À-Poundo 13 Duro Olowu J.C. Penney Prêt-À-Poundo 12

Duro Olowu J.C. Penney Prêt-À-Poundo 11 Duro Olowu J.C. Penney Prêt-À-Poundo 10

Duro Olowu J.C. Penney Prêt-À-Poundo 9 Duro Olowu J.C. Penney Prêt-À-Poundo 8

Duro Olowu J.C. Penney Prêt-À-Poundo 7Duro Olowu J.C. Penney Prêt-À-Poundo 5

Duro Olowu J.C. Penney Prêt-À-Poundo 4 Duro Olowu J.C. Penney Prêt-À-Poundo 3

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Sho Madjozi Drops New Upbeat Mixtape 'What A Life'

Sho Madjozi drops her latest mixtape 'What A Life' featuring Manu WorldStar, Dr Thomas Chauke, Makhadzi and many more.

Sho Madjozi has released her latest mixtape titled What A Life. This is the second official release from the artist following her wildly successful 2018 debut album, Limpopo Champions League. The South African "John Cena" hitmaker has come back with a banging nine-track project. Sho Madjozi's What A Life which is a compilation of bangers with some of her own favourite South African artists. Manu WorldStar, Dr Thomas Chauke, Makhadzi, DJ Mfundhisi, Sunglen Chabalala and Russian Army feature on the mixtape. This mixtape drops just a few months after Sho Madjozi signed a major deal with American record label, Epic Records.

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