News Brief

Nigerian Artists Might Soon Be Banned From Shooting Videos Abroad

Minister of Information and Culture, Lai Mohammed, believes that the practice takes away from Nigerian film practitioners and affects the country’s economy.

Nigerian music videos and TV shows that are shot outside of the country might soon become a thing of the past.


The news website allAfrica reports that Minister of Information and Culture, Lai Mohammed believes that the practice takes away from Nigerian film practitioners and affects the country’s economy.

“This government has agreed that henceforth, whatever we consume in Nigeria in terms of music and films, must be made in Nigeria,” the site quoted Mohamed saying. “We cannot continue to go to South Africa or any other country to produce our films and then send them back to be consumed in Nigeria. The Broadcasting Code and the Advertising Code are very clear on this. For you to classify a product as a Nigerian product, it must have a certain percentage of Nigerian content.”

His intentions naturally drew criticism from Nigerians, who, according to the Premium Times, asked the minister to address the issue of government officials going for medical treatment abroad first before sanitising the movie industry.

The minister has since addressed this criticism in an interview with the paper, saying that every country is supposed to respect the local industry of other countries. “For example,” he said, “in Ghana they introduced a law today that demands visiting actors to pay a thousand dollars to the government coffers while visiting directors and producers pay 5,000 dollars. We must create an enabling environment and also generate revenue from our creative industry.”

The minister said that there were loopholes in the Nigerian Broadcasting Code (NBC), which he is in the process of amending. “The NBC code today as it stands has been exploited and not defined and that’s why movies being directed by Nigerians with Nigerian actors, actresses can be shot in South Africa and then brought back to be consumed in Nigeria,” he said.

Among some of the artists who have responded to the minister's words is Jude Okoye, who manages the duo P-Square. He expressed his sentiments in an Instagram post, saying that the government was hypocritical because it has never supported the industry in the first place.

Smh. An industry they NEVER encouraged, supported or empowered is what they now want to control,” he wrote. “Let all of you stop running to abroad when you are sick as na Naija money una dey use patronize oyibo hospital dem.”

You can read his full post below, and the minister's interview with the Premium Times here.

Interview

A Candid Conversation With Olamide & Fireboy DML

We talk to the Nigerian stars about the hardest lessons they've learned, best advice they've ever been given and what Nigeria means to them.

Olamide and Fireboy DML have been working together for three years, but the first time they sit down to do an interview together is hours after they arrive in New York City on a promo tour.

It's Fireboy's first time in the Big Apple — and in the US — and the rain that's pouring outside his hotel doesn't hinder his gratitude. "It's such a relief to be here, it's long overdue," he tells OkayAfrica. "I was supposed to be here last year, but Covid stopped that. This is a time to reflect and refresh. It's a reset button for me."

Olamide looks on, smiling assuredly. Since signing Fireboy to his YBNL Nation label in 2018, he's watched the soulful young singer rise to become one of Nigeria's most talked-about artists — from his breakout single, "Jealous," to his debut album Laughter, Tears & Goosebumps, hit collabs with D.Smoke and Cuppy, and his sophomore release, Apollo, last year.

Even while he shares his own latest record, UY Scuti, with the world, Olamide nurtures Fireboy's career with as much care and attention as he does his own, oscillating between his two roles of artist and label exec seamlessly. His 2020 album Carpe Diem is the most streamed album ever by an African rap artist, according to Audiomack, hitting over 140 million streams. When Olamide signed a joint venture with US-based record label and distribution company, Empire, in February last year he did so through his label, bringing Fireboy and any other artist he decides to sign along for the ride, and establishing one of the most noteworthy deals on the continent.

Below, Olamide & Fireboy DML speak to OkayAfrica about their mutual admiration for each other, what makes them get up in the morning and how they switch off.

Keep reading... Show less

get okayafrica in your inbox

popular.

Adekunle Gold Is Living His Best Life

We speak to the Nigerian star about how marriage and fatherhood have led him to find both newfound happiness and newfound freedom as an artist.