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Photo still courtesy of Vlisco&co.

Nigerian Filmmaker Dafe Oboro Tells the Lagos Hustle Story in His Vivid Fashion Film for Vlisco&co

"A Beautiful Struggle" is Vlisco&co's latest collaboration where Dafe Oboro shows us the beauty of the grind in his home city.

Vlisco&co continues to lend African creatives a platform to tell their unique stories while incorporating designs using the vibrant wax prints we all love.

With their latest collaboration, the brand tapped Nigerian filmmaker Dafe Oboro—the mind behind the fashion film A Beautiful Struggle featuring designs by Papa Oyeyemi and Abiola Olusola.

The film is a portrait showing what the Lagos hustle looks like and the beauty in the midst of it all from Oboro's perspective. We follow Smart Song—an aspiring musician hailing from a small-town—who lands in a psychadelic Lagos to follow his passion of music and being a star by any means necessary.


Photo still courtesy of Vlisco&co.

Photo still courtesy of Vlisco&co.

A Beautiful Struggle is a vivid and sensory coming-of-age conversation centered around fashion and music. The experimental film doesn't fail to incorporate English, Yoruba and Pidgin amid the hustle and bustle of what it takes to make it.

"With the explosion of young Nigerian designers and creatives in the global fashion industry, and Nigeria as a central point for major fashion trends and influence, it's no surprise that this year's theme for Vlisco&co focuses on the city of Lagos as a key fashion influence and center of the film," Vlisco says in a statement.

Watch A Beautiful Struggle below.

To keep up with Dafe Oboro, follow him on Instagram and Twitter.

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Photo by AMOS GUMULIRA / AFP) (Photo by AMOS GUMULIRA/AFP via Getty Images

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