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Photo still courtesy of Vlisco&co.

Nigerian Filmmaker Dafe Oboro Tells the Lagos Hustle Story in His Vivid Fashion Film for Vlisco&co

"A Beautiful Struggle" is Vlisco&co's latest collaboration where Dafe Oboro shows us the beauty of the grind in his home city.

Vlisco&co continues to lend African creatives a platform to tell their unique stories while incorporating designs using the vibrant wax prints we all love.

With their latest collaboration, the brand tapped Nigerian filmmaker Dafe Oboro—the mind behind the fashion film A Beautiful Struggle featuring designs by Papa Oyeyemi and Abiola Olusola.

The film is a portrait showing what the Lagos hustle looks like and the beauty in the midst of it all from Oboro's perspective. We follow Smart Song—an aspiring musician hailing from a small-town—who lands in a psychadelic Lagos to follow his passion of music and being a star by any means necessary.


Photo still courtesy of Vlisco&co.

Photo still courtesy of Vlisco&co.

A Beautiful Struggle is a vivid and sensory coming-of-age conversation centered around fashion and music. The experimental film doesn't fail to incorporate English, Yoruba and Pidgin amid the hustle and bustle of what it takes to make it.

"With the explosion of young Nigerian designers and creatives in the global fashion industry, and Nigeria as a central point for major fashion trends and influence, it's no surprise that this year's theme for Vlisco&co focuses on the city of Lagos as a key fashion influence and center of the film," Vlisco says in a statement.

Watch A Beautiful Struggle below.

To keep up with Dafe Oboro, follow him on Instagram and Twitter.

Interview

A Candid Conversation With Olamide & Fireboy DML

We talk to the Nigerian stars about the hardest lessons they've learned, best advice they've ever been given and what Nigeria means to them.

Olamide and Fireboy DML have been working together for three years, but the first time they sit down to do an interview together is hours after they arrive in New York City on a promo tour.

It's Fireboy's first time in the Big Apple — and in the US — and the rain that's pouring outside his hotel doesn't hinder his gratitude. "It's such a relief to be here, it's long overdue," he tells OkayAfrica. "I was supposed to be here last year, but Covid stopped that. This is a time to reflect and refresh. It's a reset button for me."

Olamide looks on, smiling assuredly. Since signing Fireboy to his YBNL Nation label in 2018, he's watched the soulful young singer rise to become one of Nigeria's most talked-about artists — from his breakout single, "Jealous," to his debut album Laughter, Tears & Goosebumps, hit collabs with D.Smoke and Cuppy, and his sophomore release, Apollo, last year.

Even while he shares his own latest record, UY Scuti, with the world, Olamide nurtures Fireboy's career with as much care and attention as he does his own, oscillating between his two roles of artist and label exec seamlessly. His 2020 album Carpe Diem is the most streamed album ever by an African rap artist, according to Audiomack, hitting over 140 million streams. When Olamide signed a joint venture with US-based record label and distribution company, Empire, in February last year he did so through his label, bringing Fireboy and any other artist he decides to sign along for the ride, and establishing one of the most noteworthy deals on the continent.

Below, Olamide & Fireboy DML speak to OkayAfrica about their mutual admiration for each other, what makes them get up in the morning and how they switch off.

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