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L-R Ezegozie Eze of Universal Music Nigeria, Chidi Okeke of Groove Platforms, Sipho Dlamini of Universal Music Sub-Saharan Africa and Ulrik Cahn of Emerg. Photo courtesy of BWL Agency.

Nigerian Music Streaming Start-Up uduX Links with Universal Music Group for a Liscensing Partnership

This deal makes Universal Music Group the first music company to partner with a Nigerian music streaming platform.

uduX, Nigeria's first domestic subscription-based music store and streaming service, has leveled up with this new partnership with Universal Music Group (UMG).

The two companies have announced a licensing agreement, making UMG the first major music company to partner with a Nigerian music streaming platform. Under the agreement, uduX will distribute music from UMG's labels through its streaming service in Nigeria—where users now have access to an extensive catalog of both Nigerian and recording artists from all over the world, including Tekno, Nicki Minaj, Lil Wayne, Bob Marley, Brenda Fassie, Wurld, J.Cole and more.


uduX is currently available via monthly subscription through Habari by GTBank, a leading platform launched in 2018 for music, shopping and lifestyle content. The platform will eventually be developed into a standalone app in the coming months, according to a statement.

"We have created a new platform to bring value to the music ecosystem both here in Nigeria, and the wider world at large," Chidi Okeke, CEO of Groove Platforms (the company that created and developed the streaming platform) says. "uduX music is excited to be working with Universal Music Group to help shape the future of digital music consumption in Africa and provide Nigerian music fans with access to their favorite artists from around the world."

Ezegozie Eze Jr., Universal Music Nigeria's general manager, agrees.

"This partnership extends our reach and makes our artists' music even more accessible to Nigerian music lovers," Eze Jr. says. "We are delighted to be the first global music company to partner with uduX and look forward to bringing the extraordinary creativity of our artists to as many Nigerian users as possible."

Universal Music Nigeria launched in July of last year as the new West African division to provide artists more opportunities throughout the region as well as provide African talent the launch pad for international access and success. The division plans on honing in the growth of the African music ecosystem.

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Photo: Courtesy of Radswan

Freddie Harrel Is Building Conscious Beauty For and With the African Diaspora

Formerly known as "Big Hair Don't Care", creator Freddie Harrel and her team have released 3 new wig shapes called the "RadShapes" available now.


Photo: Courtesy of Radswan


The normalising of Black and brown women in wigs of various styles has certainly been welcomed by the community, as it has opened up so many creative avenues for Black women to take on leadership roles and make room for themselves in the industry.

Radswan (formerly known as Big Hair Don't Care), is a lifestyle brand "bringing a new perspective on Blackness through hair, by disrupting the synthetic market with innovative and sustainable products." Through their rebrand, Radswan aims to, "upscale the direct-to-consumer experience holistically, by having connected conversations around culture and identity, in order to remove the roots of stigma."

The latest from French-Cameroonian founder and creator Freddie Harrel - who was featured on our list of 100 women of 2020 - has built her career in digital marketing and reputation as an outspoken advocate for women's empowerment. On top of her business ventures, the 2018 'Cosmopolitan Influencer of the Year' uses her platform to advocate for women's empowerment with 'SHE Unleashed,' a workshop series where women of all ages come together to discuss the issues that impact the female experience, including the feeling of otherness, identity politics, unconscious bias, racism and sexism.

And hair is clearly one of her many passions, as Freddie says, "Hair embodies my freest and earliest form of self expression, and as a shapeshifter, I'm never done. I get to forever reintroduce my various angles, tell all my stories to this world that often feels constrained and biased."

Armed with a committee of Black women, Freddie has cultivated Radswan and the aesthetic that comes with the synthetic but luxurious wigs. The wigs are designed to look like as though the hair is growing out of her own head, with matching lace that compliments your own skin colour.

By being the first brand to use recycled fibres, Radswan is truly here to change the game. The team has somehow figured out how to make their products look and feel like the real thing, while using 0% human hair and not negotiating on the price, quality or persona.

In 2019, the company secured £1.5m of investment led by BBG Ventures with Female Founders Fund and Pritzker Private Capital participating, along with angelic contributions from Hannah Bronfman, Nashilu Mouen Makoua, and Sonja Perkins.

On the importance of representation and telling Black stories through the products we create, Freddie says, "Hair to me is Sundays kneeling between your mothers or aunties legs, it's your cousin or newly made friend combing lovingly through your hair, whilst you detangle your life out loud. Our constant shapeshifting teaches us to see ourselves in each other, the hands braiding always intimately touching our head more often than not laying someone's lap."

"Big Hair No Care took off in ways we couldn't keep up with," she continues, "RadSwan is our comeback.It's a lifestyle brand, it's the hair game getting an upgrade, becoming fairer and cleaner. It's the platform that recognises and celebrates your identity as a shapeshifter, your individuality and your right to be black like you."


Check out your next hairstyle from Radswan here.

Radswan's RadShape 01Photo: Courtesy of Radswan


Radswan's RadShape 02Photo: Courtesy of Radswan


Radswan's RadShape 03Photo: Courtesy of Radswan

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