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L-R Ezegozie Eze of Universal Music Nigeria, Chidi Okeke of Groove Platforms, Sipho Dlamini of Universal Music Sub-Saharan Africa and Ulrik Cahn of Emerg. Photo courtesy of BWL Agency.

Nigerian Music Streaming Start-Up uduX Links with Universal Music Group for a Liscensing Partnership

This deal makes Universal Music Group the first music company to partner with a Nigerian music streaming platform.

uduX, Nigeria's first domestic subscription-based music store and streaming service, has leveled up with this new partnership with Universal Music Group (UMG).

The two companies have announced a licensing agreement, making UMG the first major music company to partner with a Nigerian music streaming platform. Under the agreement, uduX will distribute music from UMG's labels through its streaming service in Nigeria—where users now have access to an extensive catalog of both Nigerian and recording artists from all over the world, including Tekno, Nicki Minaj, Lil Wayne, Bob Marley, Brenda Fassie, Wurld, J.Cole and more.


uduX is currently available via monthly subscription through Habari by GTBank, a leading platform launched in 2018 for music, shopping and lifestyle content. The platform will eventually be developed into a standalone app in the coming months, according to a statement.

"We have created a new platform to bring value to the music ecosystem both here in Nigeria, and the wider world at large," Chidi Okeke, CEO of Groove Platforms (the company that created and developed the streaming platform) says. "uduX music is excited to be working with Universal Music Group to help shape the future of digital music consumption in Africa and provide Nigerian music fans with access to their favorite artists from around the world."

Ezegozie Eze Jr., Universal Music Nigeria's general manager, agrees.

"This partnership extends our reach and makes our artists' music even more accessible to Nigerian music lovers," Eze Jr. says. "We are delighted to be the first global music company to partner with uduX and look forward to bringing the extraordinary creativity of our artists to as many Nigerian users as possible."

Universal Music Nigeria launched in July of last year as the new West African division to provide artists more opportunities throughout the region as well as provide African talent the launch pad for international access and success. The division plans on honing in the growth of the African music ecosystem.

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Skales Enlists Falz and Harmonize for New Track 'Oliver Twist II Remix'

PREMIERE: Skales drops a standout remix of his single 'Oliver Twist,' featuring production from legendary producer Teddy Riley.

Nigerian artist Skales shares a massive new remix of his single "Oliver Twist," featuring Nigerian rapper Falz and Tanzanian singer Harmonize.

The track notably features co-production from legendary R&B and hip hop producer Teddy Riley. "I had been in talks with Teddy Riley since my last trip to London," Skales tells OkayAfrica about how the collaboration with the veteran producer came to be. "We've been sharing ideas about music. So when I made Oliver Twist with the original producer, TMXO, I sent it to him to give it a listen. He did and decided to add his Midas touch to it too."

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Image via Wikimedia Commons.

Trump Plans to Extend Travel Ban to Nigeria, Tanzania, Sudan, Eritrea & Three Other Countries

Here's what the travel ban could mean for these nations.

On Tuesday it was announced that Donald Trump's administration plans to extend its infamous travel ban to include seven new countries, many of them in Africa.

The countries named on the list, include Nigeria, Tanzania, Sudan and Eritrea, as well as Kyrgyzstan, Myanmar, and the Eastern European nation of Belarus. Politico first broke the news.

According to The Washington Post, the move would likely not be a complete ban on citizens looking to enter the US, however it could place various visa restrictions on some government officials and on those seeking certain type of visitor and business visas.

Some nations could also be banned from participation in the diversity travel lottery program, which grants green cards. Trump has threatened to sack the program in the past.

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Watch the Hazy Music Video for Burna Boy's 'Secret' Featuring Jeremih and Serani

Burna Boy drops a new music video for a fan favorite from his Grammy-nominated album 'African Giant.'

Grammy-nominated Burna Boy shares the music for the latest single "Secret," a fan favorite from his seminal album African Giant.

The track, which features American singer Jeremih and Jamaican dancehall artist Serani, is arguably one of the album's most fun and memorable tracks. The song gets a hazy music video starring the three artists in various dimly-lit, monochromatic settings. The video was directed by David Camarena.

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Listen to J Hus' New Album 'Big Conspiracy'

The artist's highly-anticipated sophomore album features Burna Boy, Koffee and more.

J Hus is back. The heavyweight British-Gambian artist returns with his highly-anticipated sophomore album Big Conspiracy.

The 13-track album features the likes of Burna Boy, who joins the artist on the upbeat track "Play Play," as well as buzzing Jamaican artist Koffee who appears on the track "Repeat," one of the album's clear standouts.

It also features a new artist by the name of iceè tgm on three tracks. Some fans have speculated that the mysterious artist is J Hus' sister. The album includes the previously released single 'Must Be,' which he dropped in November of last year.

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