News Brief
L-R Ezegozie Eze of Universal Music Nigeria, Chidi Okeke of Groove Platforms, Sipho Dlamini of Universal Music Sub-Saharan Africa and Ulrik Cahn of Emerg. Photo courtesy of BWL Agency.

Nigerian Music Streaming Start-Up uduX Links with Universal Music Group for a Liscensing Partnership

This deal makes Universal Music Group the first music company to partner with a Nigerian music streaming platform.

uduX, Nigeria's first domestic subscription-based music store and streaming service, has leveled up with this new partnership with Universal Music Group (UMG).

The two companies have announced a licensing agreement, making UMG the first major music company to partner with a Nigerian music streaming platform. Under the agreement, uduX will distribute music from UMG's labels through its streaming service in Nigeria—where users now have access to an extensive catalog of both Nigerian and recording artists from all over the world, including Tekno, Nicki Minaj, Lil Wayne, Bob Marley, Brenda Fassie, Wurld, J.Cole and more.


uduX is currently available via monthly subscription through Habari by GTBank, a leading platform launched in 2018 for music, shopping and lifestyle content. The platform will eventually be developed into a standalone app in the coming months, according to a statement.

"We have created a new platform to bring value to the music ecosystem both here in Nigeria, and the wider world at large," Chidi Okeke, CEO of Groove Platforms (the company that created and developed the streaming platform) says. "uduX music is excited to be working with Universal Music Group to help shape the future of digital music consumption in Africa and provide Nigerian music fans with access to their favorite artists from around the world."

Ezegozie Eze Jr., Universal Music Nigeria's general manager, agrees.

"This partnership extends our reach and makes our artists' music even more accessible to Nigerian music lovers," Eze Jr. says. "We are delighted to be the first global music company to partner with uduX and look forward to bringing the extraordinary creativity of our artists to as many Nigerian users as possible."

Universal Music Nigeria launched in July of last year as the new West African division to provide artists more opportunities throughout the region as well as provide African talent the launch pad for international access and success. The division plans on honing in the growth of the African music ecosystem.

Literature
Adamawa State Governor Bindow and the 21 freed girls (c) Adam Dobby

Isha Sesay’s Bold New Book Forces Us to Remember the Chibok Girls, Even If Social Media Has Forgotten

In 'Beneath the Tamarind Tree' the Sierra-Leonean author offers "the first definitive account" of what took place on the ground following the girls' abduction.

Five years ago, 276 schoolgirls were abducted from their school in northern Nigeria by a group of Boko Haram militants. A global outcry ensued with social media and the international press proclaiming their devotion to the missing girls. #BringBackOurGirls became the digital rallying cry for the movement. Even the most famous of public figures—the likes of then First Lady Michelle Obama—stood behind it. This level of attention was unique, and frankly rare for a tragedy occurring in Africa, and it seemed that the help of the entire world was exactly what was needed to topple the threat of growing extremism in Northern Nigeria, and bring the girls home safely.

Then, the world moved on—with the exception of a few. Sierra Leonean-born journalist Isha Sesay, the host of CNN Africa at the time, was one of the foremost voices covering the events taking place in Chibok, following and reporting on every painstaking detail about the girls and their possible whereabouts, even earning the network a Peabody Award in 2014 for her coverage. Her commitment to their story didn't wane—even when it was clear that the news cycle had moved on. For Sesay, the threat of erasure was further motivation to continue following the girls' story. As new developments occurred, beginning in 2016, Sesay hit the ground. She traveled to Chibok and followed those who'd been freed, while continuing to advocate for the immediate release of the 112 girls who are still missing.

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Paras Griffin/Getty Images

Watch the Trailer for Wale's New Studio Album 'Wow...That's Crazy'

He says this sixth studio album will be his last.

This year has been a phenomenal year for Nigerian artists both on the continent and those part of the diaspora. Nigerian-American rapper, Wale, recently took to social media to announce that he'll be dropping his sixth studio album Wow...That's Crazy on the October 11th. This new project comes after he released three singles this year including "Gemini (2 sides)", "BGM" and "On Chill", a track he worked on with Jeremih. While fans are excited by news of the upcoming project, Wale has indicated that this will be his last album.

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Still from YouTube

Watch the Music Video for Stonebwoy and 'Ololo' Featuring Teni

A fire collaboration!

Ghanaian rapper Stonebwoy enlists Nigerian artist Teni the Entertainer for his latest single 'Ololo,' his latest since dropping "Tuff Seed" earlier this summer.

The duo shine as they exchange loving lyrics atop sultry, upbeat production by Prinx Pappi. Stonebwoy opens the track with a fiery verse about giving his all to a love interest, while Teni brings the her usual high-energy to the second verse as she delivers passionate lyrics directed at a lover. Their musical chemistry, making for a catchy jam-worthy track.

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Video

Seyi Shay & Teyana Taylor Connect For 'Gimme Love' Remix

An afrobeats-inspired take on R&B.

Seyi Shay comes through with the new remix of "Gimme Love" featuring none-other-than Teyana Taylor.

The new remix sees the Nigerian singer linking up with the GOOD Music star for an afrobeats-inspired take on R&B, as the two artists trade romantic verses over the Sarz-produced beat.

The new music video for "Gimme Love Remix," follows Seyi Shay and Teyana Taylor to Harlem, New York. They head to brownstone homes, bodegas and bars as they get courted by their 'love.' It was directed by Walu and produced by JM Films.

"Gimme Love" is the lead single from Seyi Shay's upcoming EP, which was executive produced by Sarz and Harmony Samuels, and is due in November.

Watch the video for "Gimme Love Remix" below. The single is available everywhere now.

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