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7 Nigerian Natural Hair Entrepreneurs To Watch

These Nigerian entrepreneurs have launched innovative hair extension companies and products geared towards empowering natural hair wearers.


Photo: Abby & Ivie Omoruyi (Courtesy of Abby Omoruyi)

Boasting an estimated $500 million-plus price tag, the Black haircare market is big business. Yet, Black entrepreneurs own only a small sliver of this lucrative pie. According to a New York Times article, Black-owned beauty stores constitute only a few hundred of the roughly 10,000 U.S. stores that sell hair products like relaxers, curl creams, wigs and hair weaves to black women. The tide seems to gradually be turning, though, thanks to the Internet and its democratizing capabilities. With a simple click, one can launch an own online retail shop and build a loyal customer base. We've rounded up a group of enterprising Nigerians whose passions for natural hair care and its devoted community are innovating the multibillion dollar industry one curl at a time.

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Image courtesy of Daily Paper

Wekafore Releases Fela Kuti Inspired Collab With Daily Paper

The one-of-a-kind 'The Spirit Don't Die' capsule collection celebrates African heritage and a hope for a brighter future.

Amsterdam-based African streetwear brand Daily Paper has joined Nigerian fashion brand Wekafore in creating a unique capsule collection of note. The 'The Spirit Don't Die' collection is inspired by fashion and Nigerian activism icon Fela Kuti, but celebrates the bountiful beauty, potential, and heritage of Africans.

Nigerian designer Wekaforé Maniu Jibril, owner, and designer of the Wekafore brand has been hot since his 2013 debut. The brand has gone on to become a great success within the realm of West African fashion. Wekaforé represents a newer, more fearless generation of African designers and their latest collaborative collection tells the tale.

Daily Paper x Wekaforé 'The Spirit Don't Die' collectionImage courtesy of Daily Paper


The two popular brands share a rich history and intention to further African fashion's reputation in the world, as well as as a shared desire for raw necessity, organic growth, and authentic community engagement, development and, support. The fashion brands are making it known that street and casual wear are more than we once thought - fashion can be inclusive and fun. The stars truly aligned to bring us this partnership guided by similar core values and the hunger to celebrate Africa and her diasporas through fashion.

The Fela Kuti-inspired collection is filled with distinctive and bold pieces, honoring Africa's past while paving the way towards the future. Wekafore is known for their clear integration of West Africa's 1970's cultural golden age, and this limited collection speaks to those themes, making it a no-brainer to dedicate the line to the legendary King of Afrobeat, whose style never disappointed. It's clear to see how Kuti's influence inspired the exciting and vibrant creative renaissance seen in the collection. On using Kuti as his muse, Wekaforé says, "Like Fela, the pieces are very punk, very psychedelic, and very African at the same time. And that represents me 100%. And I think being able to speak that way through a platform like Daily Paper is a testament to contemporary African consciousness."


Image courtesy of Daily Paper

Daily Paper x Wekafore 'The Spirit Don't Die' Collection

Check out more of Daily Paper x Wekafore's collection 'The Spirit Don't Die' collection here.

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