popular

This Nivea Ad Promising "Visibly Lighter Skin" Is Reigniting a Conversation About Skin Bleaching On the Continent

Nivea has come under fire for an advertisement promoting skin lightening, but the incident also opens up a broader discussion about marketing trends and consumer demand on the continent.

German-owned skincare brand, Nivea, is facing intense backlash over an ad promising "visibly lighter skin" with the use of their moisturizer.


The company released a television advert for their "natural fairness" product, which features former Miss Nigeria Omowunmi Akinnifesi applying the cream. Her skin instantly appears lighter once the moisturizer is applied.

The product is being promoted with billboards across Senegal, Nigeria, Ghana and Cameroon, with the slogan "for visibly fairer skin."

While the issue of skin lightening on the continent is a complex, and sometimes psychological one—with roots largely stemming from colonialism—it's offensive, to say the least, that Nivea would assume that Africans would be collectively heedless to the racism and self-hate which the ad promotes.

A number of folks have criticized the ad on Twitter, reprehending Nivea and calling out a widely irresponsible beauty industry which continues to push harmful skin products to Africans.

There's also a discussion taking place around the demand for such products on the continent, and how advertising often caters to what companies believe is "trendy" in specific localities.

As we all know, this conversation is not at all new. The same companies which sell skin bleaching products across Africa and Asia are the same ones boosting messages of self-acceptance to consumers in North America—both in attempt to capitalize off perceived consumer trends.

But we aren't all as oblivious to their bullshit as they'd like to think. More and more, we see people taking a stand against such patronizing messaging both on and off the continent.

Check out the video below via, AJ+ to see how women in Ghana are fighting skin bleaching.

Casanova, Davido & Tory Lanez' '2AM' Will Soundtrack Your Weekend

Flatbush meets Lagos and Toronto in this addictive new single.

Brooklyn rapper Casanova rolls through with an energetic new collaboration with Davido and Tory Lanez.

"2AM" sees the rapper going in over highly-infectious afrobeats-meets-pop beat work, in the same vein as we've heard from massive hits like "Unforgettable." The song was produced by 30 Roc.

The single features the star power of Davido and Tory Lanez which gives "2AM" the increased potential to be one of those huge new jams that'll be getting constant spins this year on both sides of the Atlantic (it's already got the top slot in Spotify's African Heat playlist).

The music video kicks off in Atlanta but eventually follows Casanova to Lagos, where he connects with Davido in Shitta. The clip was directed by Nigeria's Meji Alabi, the creative force behind many of your favorite afrobeats videos.

"2AM" is the lead single from Casanova's upcoming EP, Free At Last, which is due from Roc Nation/Def Jam Recordings on February 15.

We talked to Casanova below to learn a little more about this new collaboration and sound for him.

Keep reading... Show less

Dive Into TOBi's New Music Video For 'City Blues'

The Nigerian-Canadian rapper delivers a solid jam.

TOBi is a Nigerian-born, Toronto-based rapper making music inspired by his early life move to Canada and the experiences around immigration and culture shock.

You might have previously heard his track, "Hidden Fences," closing out the finale of Insecure or gotten into his 2016 debut EP, FYi.

TOBi is now sharing the new single and music for "City Blues," which sees the rapper taking cues from Marvin Gaye's "Inner City Blues" over a beat produced by Free n Losh. It's the first taste we're hearing from his upcoming debut album due later this year.

"[City Blues is] written from one perspective within the African diaspora, pertaining to being caught between two worlds and reclaiming my ethnic identity," TOBi tells OkayAfrica. "Embracing my name has been a crucial part of my personal growth."

"I drew inspiration from the Shakespeare quote: 'All the world's a stage, and all the men and women merely players; They have their exits and their entrances, and one man in his time plays many parts.' City Blues speaks about the many roles that a human takes on at once but from my perspective," he adds.

Get into it below.

Keep reading... Show less

Issa Rae to Star In Murder Mystery Rom-Com, 'The Lovebirds,' With Kumail Nanjiani

Issa Rae isn't playing with us in 2019!

Issa Rae has added yet another exciting project to her growing list for 2019, and we're totally here for it.

The actress and Insecure showrunner is set to star alongside comedian and Silicon Valley star Kumail Nanjiani in the upcoming romantic comedy The Lovebirds, according to The Hollywood Reporter.

Keep reading... Show less

get okayafrica in your inbox

news.

popular.