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This Nivea Ad Promising "Visibly Lighter Skin" Is Reigniting a Conversation About Skin Bleaching On the Continent

Nivea has come under fire for an advertisement promoting skin lightening, but the incident also opens up a broader discussion about marketing trends and consumer demand on the continent.

German-owned skincare brand, Nivea, is facing intense backlash over an ad promising "visibly lighter skin" with the use of their moisturizer.


The company released a television advert for their "natural fairness" product, which features former Miss Nigeria Omowunmi Akinnifesi applying the cream. Her skin instantly appears lighter once the moisturizer is applied.

The product is being promoted with billboards across Senegal, Nigeria, Ghana and Cameroon, with the slogan "for visibly fairer skin."

While the issue of skin lightening on the continent is a complex, and sometimes psychological one—with roots largely stemming from colonialism—it's offensive, to say the least, that Nivea would assume that Africans would be collectively heedless to the racism and self-hate which the ad promotes.

A number of folks have criticized the ad on Twitter, reprehending Nivea and calling out a widely irresponsible beauty industry which continues to push harmful skin products to Africans.

There's also a discussion taking place around the demand for such products on the continent, and how advertising often caters to what companies believe is "trendy" in specific localities.

As we all know, this conversation is not at all new. The same companies which sell skin bleaching products across Africa and Asia are the same ones boosting messages of self-acceptance to consumers in North America—both in attempt to capitalize off perceived consumer trends.

But we aren't all as oblivious to their bullshit as they'd like to think. More and more, we see people taking a stand against such patronizing messaging both on and off the continent.

Check out the video below via, AJ+ to see how women in Ghana are fighting skin bleaching.

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Interview: TOBi Is Making Unapologetic Soul Music

We talk to the Nigerian-Canadian artist about his latest project ELEMENTS, his creative process, mental health and more.

It's a big year for music, and in the midst of many good drops from the motherland and beyond, we caught up with Nigerian-Canadian singer/songwriter TOBi to discuss his recently released 10-track project ELEMENTS.

ELEMENTS is a fusion of old-school soul, contemporary rap sequences, clever lyrical symbols & metaphors. and melancholic vibes which reference TOBi's Nigerian heritage through afrobeats, the reality of his life and the state of the world today. The compilation features production from Nigerian producer Juls on "Dollas and Cents" and "Made Me Everything and Shine."

Below, we also discuss his creative process and passion for mental health with the announcement of an exciting collaboration. "I'm attracted and curious about so many things in life that I can't help but bring [them] into my world and craft," the multi-genre artist says.

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Still taken from YouTube.

Comedian Munya Chawawa Signs Major Deal with Atlantic Records

Zimbabwean-born, UK-based comedian Munya Chawawa, known for his hilarious online skits, has recently signed a lucrative deal with Atlantic Records.

Comedian Munya Chawawa has recently announced that he has signed a lucrative deal with Atlantic Records UK, this according to Greedy South. Chawawa's humorous sketches continue to land him a number of prominent deals. Unknown P, one of Chawawa's funny personalities, is the winning man who secured the deal with Atlantic Records for his humourous "drill rap". The news follows Chawawa's Netflix deal after exquisitely parodying BBC news reader, Barty Crease. The Zimbabwean-born, UK-based comedian took to Twitter to announce the news.

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News Brief
Photo by ISSOUF SANOGO/AFP via Getty Images

Burkina Faso Commences Presidential Elections Despite Jihadist Attacks

Burkina Faso has gone ahead with the country's scheduled presidential elections despite continued attacks from Jihadist groups.

According to EWN, Burkina Faso went ahead with planned elections this past Sunday despite Jihadist threats which resulted in more than a fifth of the country not being able to vote. Additionally, opposition parties have been adamant about unseating current President Roch Marc Christian Kabore. According to Business Day news, Burkina Faso has been facing an unprecedented increase in Al-Qaeda related attacks which have destablised the country.

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Ethiopian Prime Minister Gives Tigray 72 Hours to Surrender Amidst Rising Attacks

Ethiopian Prime Minister Abiy Ahmed has given Tigray militants 72 hours to surrender as Ethiopian army advances on the region.