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This Nivea Ad Promising "Visibly Lighter Skin" Is Reigniting a Conversation About Skin Bleaching On the Continent

Nivea has come under fire for an advertisement promoting skin lightening, but the incident also opens up a broader discussion about marketing trends and consumer demand on the continent.

German-owned skincare brand, Nivea, is facing intense backlash over an ad promising "visibly lighter skin" with the use of their moisturizer.


The company released a television advert for their "natural fairness" product, which features former Miss Nigeria Omowunmi Akinnifesi applying the cream. Her skin instantly appears lighter once the moisturizer is applied.

The product is being promoted with billboards across Senegal, Nigeria, Ghana and Cameroon, with the slogan "for visibly fairer skin."

While the issue of skin lightening on the continent is a complex, and sometimes psychological one—with roots largely stemming from colonialism—it's offensive, to say the least, that Nivea would assume that Africans would be collectively heedless to the racism and self-hate which the ad promotes.

A number of folks have criticized the ad on Twitter, reprehending Nivea and calling out a widely irresponsible beauty industry which continues to push harmful skin products to Africans.

There's also a discussion taking place around the demand for such products on the continent, and how advertising often caters to what companies believe is "trendy" in specific localities.

As we all know, this conversation is not at all new. The same companies which sell skin bleaching products across Africa and Asia are the same ones boosting messages of self-acceptance to consumers in North America—both in attempt to capitalize off perceived consumer trends.

But we aren't all as oblivious to their bullshit as they'd like to think. More and more, we see people taking a stand against such patronizing messaging both on and off the continent.

Check out the video below via, AJ+ to see how women in Ghana are fighting skin bleaching.

Photo by Meztli Yoalli Rodríguez

Dying Lagoons Reveal Mexico’s Environmental Racism

In the heart of a traditionally Black and Indigenous use area in Southwest Mexico, decades of environmental destruction now threatens the existence of these communities.

On an early morning in September 2017, in a little fishing village in the Pacific coast of Oaxaca, called Zapotalito, thousands of dead fish floated on the surface of the Chacahua-Pastoría lagoons. A 7.1-magnitude earthquake, which rattled Mexico City on September 19, was felt as far down as Zapotalito, and the very next morning, its Black, Indigenous and poor Mestizo residents, who depend on the area's handful of lagoons for food and commerce, woke up to an awful smell and that terrible scene of floating fish.

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Photo: YouTube Screenshot

Watch Focalistic & Vigro Deep’s New Music Video For ‘Ke Star’

The 'Lockdown Level 1 anthem' has come to life through fire visuals.

South African artist Focalistic has released a music video to accompany his hit single, "Ke Star" featuring Vigro Deep.

The rising artist continues solidifying his place with his effortless skill of blending his hip-hop roots with a love for amapiano.

South Africans certainly loved it enough to let it into their homes. Social media users quickly began sharing videos of themselves dancing away their lockdown woes to "Ke Star," helping share the track all over the world.

Directed by Steezus in Focalistic's childhood stomping ground, Ga-Rankuwa, Zone 2, the artist mentions: "The video was to try to explain the song in its fullest form and more importantly tell a genuine South African story. We're pushing a movement and there has to be visual representation." He certainly is representing the nation with pride.


Watch the music video for "Ke Star" here.


Focalistic Ke Star (Official Music Video) ft Vigro Deep www.youtube.com

(Youtube)

The 9 Songs You Need to Hear This Week

Featuring Olamide, Nasty C, Davido, Mr Eazi x Nicki Minaj and more.

Every week, we highlight the cream of the crop in music through our best music of the week column.

Here's our round up of the best tracks and music videos that came across our desks, which you can also check out in our Songs You Need to Hear This Week playlists on Spotify and Apple Music.

Follow our SONGS YOU NEED TO HEAR THIS WEEK playlist on Spotify here, Apple Music here and YouTube Music here

Check out all of OkayAfrica's playlists on Spotify and Apple Music.

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Listen to Alicia Keys & Diamond Platnumz’ New Song ‘Wasted Energy’

The Tanzanian music icon and American star team up on the track from her new album, ALICIA.