Popular

This Nivea Ad Promising "Visibly Lighter Skin" Is Reigniting a Conversation About Skin Bleaching On the Continent

Nivea has come under fire for an advertisement promoting skin lightening, but the incident also opens up a broader discussion about marketing trends and consumer demand on the continent.

German-owned skincare brand, Nivea, is facing intense backlash over an ad promising "visibly lighter skin" with the use of their moisturizer.


The company released a television advert for their "natural fairness" product, which features former Miss Nigeria Omowunmi Akinnifesi applying the cream. Her skin instantly appears lighter once the moisturizer is applied.

The product is being promoted with billboards across Senegal, Nigeria, Ghana and Cameroon, with the slogan "for visibly fairer skin."

While the issue of skin lightening on the continent is a complex, and sometimes psychological one—with roots largely stemming from colonialism—it's offensive, to say the least, that Nivea would assume that Africans would be collectively heedless to the racism and self-hate which the ad promotes.

A number of folks have criticized the ad on Twitter, reprehending Nivea and calling out a widely irresponsible beauty industry which continues to push harmful skin products to Africans.

There's also a discussion taking place around the demand for such products on the continent, and how advertising often caters to what companies believe is "trendy" in specific localities.

As we all know, this conversation is not at all new. The same companies which sell skin bleaching products across Africa and Asia are the same ones boosting messages of self-acceptance to consumers in North America—both in attempt to capitalize off perceived consumer trends.

But we aren't all as oblivious to their bullshit as they'd like to think. More and more, we see people taking a stand against such patronizing messaging both on and off the continent.

Check out the video below via, AJ+ to see how women in Ghana are fighting skin bleaching.

Music
(YouTube)

The 6 Songs You Need to Hear This Week

Featuring Wavy the Creator x WurlD, Epoque, Tems, Silverstone Barz, Kofi Jamar, Olamide x Jaywillz and more

Every week, we highlight the top releases through our best music of the week column.

Here's our round up of the best tracks and music videos that came across our desks, which you can also check out in our Songs You Need to Hear This Week playlists on Spotify and Apple Music.

Follow our SONGS YOU NEED TO HEAR THIS WEEK playlist on Spotify here and Apple Music here.

Keep reading... Show less
Interview

Kofi Jamar Switches Lanes In 'Appetite for Destruction'

The Ghanaian rapper and "Ekorso" hitmaker presents a different sound in his latest EP.

The drill scene in Ghana has been making waves across the continent for some time now. If you're hip to what a crop of young and hungry artists from the city of Kumasi in Ghana and beyond have been doing over the past year, then you already know about rapper Kofi Jamar.

Towards the end of November last year he dropped one of the biggest drill songs to emerge from Ghana's buzzing drill scene, the popular street anthem "Ekorso." In the December and January that followed, "Ekorso" was the song on everyone's lips, the hip-hop song that took over the season, with even the likes of Wizkid spotted vibing to the tune.

Currently sitting at over 10 million streams across digital streaming platforms, the song topped charts, even breaking records in the process. "Ekorso" maintained the number one spot on Apple Music's Hip-Hop/Rap: Ghana chart for two months uninterrupted, a first in the history of the chart. It also had a good stint at number one of the Ghana Top 100 chart as well, among several other accolades.

Even though he's the creator of what could be the biggest song of Ghana's drill movement till date, Kofi Jamar doesn't plan on replicating his past music or his past moves. He has just issued his second EP, a 6-track project titled Appetite for Destruction, and it would surprise you to know that there isn't a single drill song on it. Although drill played a huge role in his meteoric rise, he wants to be known as way more than just a drill rapper. He wants to be known as a complete and versatile artist, unafraid to engage in any genre — and he even looks forward to creating his own genre of music during the course of his career.

We spoke to Kofi Jamar about his latest EP, and he tells us about working with Teni, why he's gravitating away from drill to a new sound, and more. Check out our conversation below.

Keep reading... Show less
Music

Listen to Tems' New EP 'If Orange Was A Place'

The buzzing Nigerian is also announcing her signing to Since '93/RCA Records and her placement as Apple Music's Up Next artist.

Tems is striking while the iron's hot and sharing her new 5-song EP, If Orange Was A Place.

The new release comes a few days after she dropped its lead single, "Crazy Tings," an addictive and bounce-heavy track produced by Ghanaian beatmaker GuiltyBeatz.

If Orange Was A Place also features a single guest appearance from American singer Brent Faiyaz — who lends his vocals to "Found" — and production from Jonah Christian. It was mixed and mastered by Spax.

The new EP comes alongside the news that Tems has signed to Since '93/RCA Records and been announced as Apple Music's latest Up Next artist.

Tems has been a highly-buzzing name in the last month with her feature on Drake's Certified Lover Boy, in which she appears on the song "Fountains," and for the massive popularity of her single alongside Wizkid, "Essence," which recently got a Justin Bieber remix.

Keep reading... Show less

get okayafrica in your inbox

popular.

Liya Wants to Stand Out

The rising Nigerian artist, who has been crowned the 'First Lady' of Davido's DMW label, tells us about how her life has changed and details her new Alari EP.