![This Nivea Ad Promising "Visibly Lighter Skin" Is Reigniting a Conversation About Skin Bleaching On the Continent](https://www.okayafrica.com/media-library/image.jpg?id=12253833&width=1200&height=800&quality=85&coordinates=168%2C0%2C168%2C0)
This Nivea Ad Promising "Visibly Lighter Skin" Is Reigniting a Conversation About Skin Bleaching On the Continent
Nivea has come under fire for an advertisement promoting skin lightening, but the incident also opens up a broader discussion about marketing trends and consumer demand on the continent.