News Brief

Toyin Aimakhu Announces Yoruba-Themed ‘Teemoji’ App

The emoji app will feature cartoon-like replicas of the Nollywood actress' facial expressions.

Emoji have been making it rain for celebs lately.


An estimated six billion of the digital shorthand icons are sent daily worldwide, and its popularity contines to explode, which translates into mega-bucks.

Kim Kardashian’s Kimoji app launched in 2015 nearly broke the Apple store, with 9,000 downloads per second at a cost of $1.99 (USD) translating into one million dollars per minute.

So it makes sound business sense that popular Nollywood actress Toyin Aimakhu would put out her own line of emoji with a Yoruba-twist, according to NET. After all, she has a new reality show coming out called "Keeping Up Toyin Aimakhu." Could Kim K. be her role model?

Toyin Aimakhu via Instagram

The actress, who picked up a Best Supporting Actress nomination at the 2013 Best of Nollywood Awards, announced plans to release “Teemoji” on Instagram Wednesday.

She writes:

It's in Yoruba, let's promote our culture and with this I promise I will be able to help a lot of my fans, coming soon, u can download it: Yoruba smileys, Yoruba expressions, Yoruba emojis. Pls support this movement and hope u all are proud of me...We've a lot of expressions and I promise, I pledge with this, I will be able to empower a lot of my fans. You will love it.

The subscription-based, emoji app will feature a set of cartoon-like replicas of Aimakhu’s facial expressions paired with colloquial Yoruba phrases.

@Regrann from @peoplespostng - We are excited much about Actress Toyin Aimakhu’s new venture. She is Set to launch her very own line of Emoji called ‘Teemoji' The subscription based Toyin Aimakhu - themed emoji app is a collection of replications of many of Toyin’s unique facial expressions matched with everyday local phrases and parlance in Yoruba Language. These unique emojis would allow users express themselves in more fun and relatable ways. The Teemojis would be available for download soon. #Regrann yes my emojis and it's called Teemojis It's in yoruba,let's promote our culture and with this I promise I will be able to help alot of my fans,coming soon,u can download it Yoruba smileys yoruba expressions Yoruba emojis #toyintitans #teemojis #yorubaemoji #yorubasmileys #prayformayowa Pls support this movement and hope u all are proud of me..we've alot of expressions and I promise I pledge with this I will be able to empower alot of my fans/#toyintitans #iyalaya #awolo #tuale #owanbe you will love it

A photo posted by TOYIN AIMAKHU (@aimakhutoyin) on

Stay smiley as no release date has been revealed yet.

Interview

Interview: Terri Is Stepping Out of the Shadows

We talk to the Wizkid-signed artist about the story behind the massive hit "Soco" and his latest Afro Series EP.

Certain afrobeats songs have made in-roads in international markets and paved the way for the genre's ceaselessly-rising widespread recognition. Among these history-defining songs were D'banj's "Oliver Twist," Tekno's "Pana," Davido's "If" & "Fall," Runtown's "Mad Over You," and of course, Wizkid's "Soco." Wizkid released "Soco" under his label imprint, Starboy Entertainment in March 2018, and the song spread like wildfire across Africa and beyond. "Soco" was an Afro-pop wonder delivered at a time when the 'afrobeats to the world' movement was gathering steam, further cementing its electric nature. The Northboi-produced song was co-signed by celebrities across the world like Rihanna, Cardi B, and Paul Pogba and has accrued well over a hundred million streams across streaming platforms worldwide.

"Soco" was not only a trailblazer amongst mid-2010s afrobeats records, it was also the introduction of the first Wizkid-signed artist, Terri. Just weeks before "Soco" was released, Terri was discovered by Wizkid's longtime producer, Mutay, who saw him covering the song "Oshe" on social media.

Before "Soco," Terri Akewe was well on his way to fame. At fifteen, he had performed at street carnivals in his neighbourhood and, one time, was carried all the way home by neighbours after winning a Coca-Cola sponsored singing competition. Before his life-changing meeting with Wizkid, Terri had a seven-track EP ready for release, as well as a viral song titled "Voices." "One time I was on set with the video director T.G Omori, he told me that 'Voices' was the first time he heard of me" Terri tells me as we settle on a plush couch at his home in Lagos.

Regardless of Terri's initial career trajectory; signing to a label headed by afrobeats' biggest superstar was bound to accelerate his musical journey, and at the same time, cast a huge shadow of expectation on his career, especially given a debut as spectacular as "Soco." With his latest EP, Afro Series, powered by the sensational single "Ojoro," one thing is clear: Terri is stepping out of the shadows into his own spotlight and he is doing it on his own terms.

This interview has been edited and condensed for clarity.

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