News Brief

This Animated Nigerian Music Video Is A Must-Watch

Olamide's new video for "Love No Go Die" is the perfect meeting of Nigerian music and 3D animation.

While the internet still buzzes to his new single, "Wo!!," Olamide has dropped another video for his latest joint, "Love No Go Die."


The video, which was produced by the YBNL Toons, begins with Olamide's 3D avatar, in his signature black shades, lovingly staring at a girl on a hospital bed.

The segment then cuts to better times—a flashback of the two animated characters playing video games. Their gaming session soon escalates as they start getting more intimate, while a larger-than-life portrait of Olamide hanging in the background looks on. There are levels to this thing.

As they're both asleep in bed,  Olamide's love interest receives an enigmatic text asking her to report to headquarters. She then gears up in full super spy attire and disappears into the night.  Olamide wakes up disoriented, to an empty bed.

He heads to the studio but can't concentrate, his mind replaying the times they were goofing off in the studio together.  He suddenly receives a text and storms out of the studio but not before playing a few keys on his synth.

Olamide suits up in a white suit jacket and black pants—because if you have to rescue the girl of your dream you might as well do it in style, right?

He pulls up to what appears to be a club in his orange sports car and, after negotiating entrance with the bouncer, starts playing poker with a local gangster.

In the midst of it, he dramatically drops his cards, dodges all the body guard, pulls a gun on the gangster and walks out with the girl of his dreams.

All-in-all this is a must-see meeting of animation and Nigerian pop music.

Interview
Image supplied.

Interview: How Stogie T’s ‘Freestyle Friday’ Became a TV Show

Freestyle Friday started as lockdown content but is now a fully-fledged TV show on Channel O. In this interview, Stogie T breaks down why the show is revolutionary and talks about venturing into media.

When South Africa was put under a hard lockdown in 2020, Stogie T started Freestyle Friday to "make SA rap again." Freestyle Friday, hosted on Instagram, saw a different cohort of rappers each rap over the same beat picked by the veteran rapper. From niche and emerging rappers to some of the most notable names in South African hip-hop—the likes of AKA, Focalistic, Ginger Trill and several others all participated.

In the last few weeks, however, Freestyle Friday has found its way to cable TV. The show airs every Friday on Channel O, one of the continent's longest-running music TV channels. Freestyle Friday as a TV programme isn't just about freestyles, it's about the art of rapping and the music business, particularly SA hip-hop. Guests range from lyricists to record executives and other personalities aligned with the scene—Ninel Musson and Ms Cosmo for instance.

But Freestyle Friday is only the first media product Stogie T is working on as he is in the process of starting a podcast network, a venture in which he is collaborating with Culture Capital. In the Q&A below, Stogie T breaks down the relationship with Culture Capital, how the show moved from the internet to TV, why it's a revolutionary idea, touches on his venture into media and his future plans.

This interview has been edited for clarity and length.

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