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Oumou Sangaré's New Music Video 'Redefines Afrofuturism' Through Dance

Watch the surreal music video for Malian singer, Oumou Sangaré's, latest song "Kamelemba."

Grammy-winning Malian singer Oumou Sangaré teams up with South African director and fashion photographer Chris Saunders for the surreal music video for her latest song "Kamelemba."


The video features members from the Swaggers dance crew, set before a gloomy, futuristic landscape. The director told Nowness that their performance is meant to portray a varied interpretation of afrofuturism and "modern beauty."

“The video references traditionally masculine performance cultures, like the competition of the Congolese Sapeur, portrayed here by a group of women in a gender-free setting," said Saunders.

“The direction of the visuals is driven by Oumou’s lyrics, with a group of women who are robust and independent, resultant of generations of mistreatment within a very misogynistic reality. A paradigm can be seen in their attitudes, movements and the general visual style."

Watch the captivating music video below.

Music

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Featuring Femi Kuti, RIMON, Joeboy, Makhalanjalo, Tayc and more.

Every week, we highlight the top releases through our best music of the week column.

Here's our round up of the best tracks and music videos that came across our desks, which you can also check out in our Songs You Need to Hear This Week playlists on Spotify and Apple Music.

Follow our SONGS YOU NEED TO HEAR THIS WEEK playlist on Spotify here and Apple Music here.

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