This Public Art App Wants City Dwellers to Quit Gazing at Their Phone Screens and Look Up

Ekene Ijeoma, Nigerian-American designer and artist, speaks with Okayafrica on Look Up—his public art app that could save lives in cities.

The number of times cars have very nearly killed me while navigating New York City as a pedestrian is beyond what I can count on ten fingers. With my blaring headphones and smartphone in hand, my spatial awareness is limited. Just one second of looking down at my phone could mean the end.

A new app wants to save my life—and yours.

Look Up, developed by Nigerian-American designer Ekene Ijeoma, just launched on Android (and will soon be available for iPhone users) as a participatory public art app that prompts New Yorkers—and soon other city dwellers—to look away from their phones at street intersections to embrace the diversity and interact with the city.

Running as a background wallpaper, Look Up uses GPS and intersection location data to detect when you’re near an intersection, where you’ll get a vibrating alert and notification to look up, or if you’re on your home screen, you’ll see eyeball animations. You can determine if you want to be notified at every one to three intersections or at random while walking, biking or driving.

Look Up doesn’t tell you who or what to connect with, but it’s notifications are meant to let you know to put your energy back into these intersections where energy has been lost due to crash fatalities and injuries.

“Safety is one thing, but really the project is about empathy and how we can [be empathetic], from sharing the streets between pedestrians, cyclists and drivers,” Ijeoma tells Okayafrica. “For there to be safety, there has to be empathy. With empathy, all that stuff is inherent; it was easy—I made the product to change the conversation around the way we think about that.”

Using data from NYC DOT’s Vision Zero road safety project, you’ll notice every intersection vibrates a certain number of times, or that there’s a specific number of iris rings in the eyeball animations. Both indications are based on an energy score from one to five, to remind you why New York’s streets need your energy—the higher the score at an intersection, the more crashes occurred.

The free and open source app seeks to tear down the digital walls we build up, where we can see value to acknowledge the people and the city around us.

Ekene Ijeoma. Photo by Aaron Leaf.

“If you were aware of the person—if you're saying hello to the people in your neighborhood then you're putting yourself outside this social media system of likes where you're more or less speaking to the people that agree with you most of the time,” Ijeoma says.

“For you to get out of that you might have to step out into one of the most diverse cities and hear something from someone else. Whether you're just saying hello to someone, making eye contact, all those small things—seeing, acknowledging and valuing people more—that's pretty much the essence of the product.”

As a designer and artist, Ijeoma bases his projects around social issues. A NYFA Fellow in design, urban environments and architecture, he plans to develop new ideas around alternative ways of healing in urban environments. He’s also continuing to work on America Offline—a project about the 49 million offline population in the U.S.

Ijeoma built this app using the Processing language and with support from Google Creative Lab’s Android Experiments. Visit Look Up’s website for more info, and for our New York Android users, download it on Google Play.

Image: Courtesy TIFF

Jenna Cato Bass is Capturing the Horrors of an Unhealed Nation

The film marks the South African director's third debut and stride towards making a name for herself in the international film circuit.

Ever since premiering her debut film, Love the One You Love, which won the Best Feature Film at the Jozi Festival in 2015, Jenna Cato Bass has been a name to watch on the international film festival circuit. Her 2017 feature, High Fantasy, was the first of her films to land on the Toronto International Film Festival (TIFF) lineup, followed by Flatland in 2019. Her latest offering, Mlungu Wam (Good Madam), debuted at TIFF in September of 2021 — marking her third time at the esteemed Canadian film event.

Often provocative, always thought-provoking, Bass' films have come to establish her as a director who looks at South Africa's youth, the lives they're living and the future that awaits them, with a nuanced, open-minded lens. For the first time in her career, Bass uses the genre of horror to dig into an enduring mark of the country's past — that of the fraught, complex relationship between madam and domestic worker, in Mlungu Wam (Good Madam). Set in Cape Town, the film follows the unusual, disturbing things that start happening when a young woman moves back in with her estranged mother, who is the longtime caretaker for a rich, white household.

Bass also co-wrote the film Tug of War (Vuta N'Kuvute), which became Tanzania's first film to be selected for TIFF this year, and she co-wrote Rafiki, which was Kenya's first film at TIFF in 2018.

She spoke to OkayAfrica about playing in a new genre and her hopes for African cinema.

Still from Bass's film Mlungu Wam Image: Courtesy TIFF

This story revolves around the relationship between a domestic worker and her 'madam.' What made you want to make a film about this subject?

When I make films, I like the concept to revolve around something that we all have in common - because, despite the many fractures in our society, these shared places exist. And in South Africa, we felt that everyone - in some way or another - has been deeply affected by domestic work and domestic workers, who are a keystone in our society's structure. Additionally, the 'maid' and 'madam' relationship is the ultimate symbol of race relations in South Africa - as well as how they haven't changed significantly, despite almost thirty years of democracy. So a domestic worker was the perfect character around which to centre a South African horror.

The genre of horror works really well to explore this subject and tell this story — when did you know it would be the genre you'd want to use?

The early stages of developing a film aren't always linear for me. I'll be thinking about a genre I'm interested in, and then parallel to that I'll have an idea for a story or a character, and later on, will realize that these pieces all fit together. In this case, I'd been wanting to make a horror film for ages, but hadn't found the right story… until I had the idea for Mlungu Wam, and I realized I was finally ready to try this genre.

What challenges did you face in making a horror?

It was my first time working in this genre, and it was intimidating because there's no saving you if you fail. We were also working on a very, very limited budget, so it wasn't possible to show as much as we'd like to - but then again, this story was all about the subjective and the unseen, so I did as much research and planning as we could, and just had to trust it would work.

Where did you film, and did that have any impact on the process at all?

We filmed in a house in Cape Town, in a gated community in the Southern Suburbs. The house and the environment had a major impact on the film - especially because we were also quarantining there for the full 7 weeks of rehearsal and shooting. The house was our set and our accommodation, so it was very intense, very claustrophobic, and very triggering for many of our team members.

How did you and co-writer Babalwa Baartman work on the story? You've included cast members in the writing process in your previous work — did you do that here too?

Mlungu Wam was made along similar lines to my first two films, Love The One You Love and High Fantasy, where we started with an outline, cast actors, then workshopped the characters collaboratively before completing the story breakdown and using improv for the dialogue. Babalwa and I had worked together using this method on a short film we made in 2019 called Sizohlala. She really understands the process, and it was a really rewarding experience exploring the story with her and our cast.

How did Kristina Ceyton, who produced the excellent acclaimed horrors The Babadook and The Nightingale, through Causeway Films, come to be involved in this film?

I had met Sam Jennings, who is also a producer with Causeway Films, several years ago at a festival. We really connected and kept in touch over the years, sharing our work, and hoping there'd be a chance to collaborate. So when we were developing Mlungu Wam, I pitched her and Kristina the concept and they were immediately supportive. It has been a massive pleasure working with them both.

Your films are known to venture into themes of identity and healing from the past — how does this film speak to that?

Mlungu Wam is definitely about this too - it's a story about three generations of women (actually four, if you include Tsidi's grandmother, who is an unseen character in the film), how they are haunted by the past and eventually refuse to remain chained any longer. Their healing is collective, linked to each other, and wouldn't be possible for them alone as individuals.

Still from Bass's film Mlungu Wam Image: Courtesy TIFF

You've been at TIFF before - how has your experience of it been this year, with it being a hybrid of virtual and in-person?

Things have been quieter and a bit harder to navigate, but the TIFF staff have done incredible work getting the festival off the ground, despite endless challenges. It has felt very surreal to be here, and a privilege - and inspiring too, that we can still get together to celebrate films, even though our world is in such a mess. We had over 200 (socially distanced) people at our last screening, and that was an amazing feeling.

Yours is one of few African films on this year's line-up - is there anything you'd like to see happen to try improve that?

Regarding African cinema, TIFF has a real range of films this year, across several sections. Compared to many other festivals, they seem really invested in supporting cinema from the continent. Of course, this could be better, but it's also an example to other festivals who claim there aren't enough African films, that this is clearly not the case.

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