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Here's a Glimpse of Rihanna's FENTY Maison Campaign Shot by Nigerian Photographer Ruth Ossai

A true black diaspora creative link-up we deserve.

Rihanna has been killing it lately with the slow rollout of her new high-fashion brand, FENTY Maison. This launch makes her the first woman to establish a brand at LVMH, Konbini reports.

The powerhouse artist and businesswoman seeks to embrace a freedom from convention and rules with FENTY. "Women are forces of this earth. We are multifaceted, complex, vulnerable yet bulletproof, and FENTY speaks to all of our intricacies," she says on the brand's website. "Some days I want to be submissive, many days I'm completely in charge and most days I feel like being both….so it was imperative that we created a line versatile enough to embrace and celebrate us in that way."

A few images from the campaign shot by Nigerian photographer Ruth Ossai stopped us in our tracks as we wait for the online launch.

Ossai's sartorial, portrait style with scenic backdrops reminiscent of the photo booths we found our parents pose in front of at the functions growing up surely compliments Rihanna's aesthetic for her first collection.

Take a look at them below as we wait for more.




Photo: Mariela Alvarez.

Interview: ÌFÉ Blends Music & Religion to Honor Those Who Have Died During the Pandemic

Producer and percussionist Otura Mun talks about his latest EP, The Living Dead, and how he traces the influences of West Africa in his new work.

There are bands that open up a spiritual world through their music. ÌFÉ is one example. An electro-futurist band that fuses Afro-Cuban rhythms and Jamaican dancehall with Yoruba mystical voices. With the success of their 2017 debut album "IIII+IIII" (pronounced Eji-Ogbe), ÌFÉ has reached an audience that is looking for Caribbean and contemporary sounds.

The Puerto Rican-based band just released a new EP, The Living Dead- Ashé Bogbo Egun, that aims to heal and honor those who have died during this pandemic. Otura Mun, the band leader, is an African-American producer and percussionist, who began a personal journey about a decade ago, when he landed in San Juan, and decided to move there. He learned Spanish, dug deep into his African ancestry and started to practice the Yoruba-Caribbean religion of Santería.

ÌFÉ, which means "love and expansion" in Yoruba, ties two worlds, music and religion, artistically. This new EP modernized prayer songs to hopefully make them more accessible to a younger generation. OkayAfrica spoke with Otura Mun on his latest work.

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Interview

Interview: Adekunle Gold Channels Refreshing Truths Into Afropop

Adekunle Gold achieves an artistic freedom that most mainstream artists don't have through a smooth balance of introspection and club bangers.

A few years ago, Adekunle Gold broke out into the scene with a refreshing way of carrying himself, presenting his art and speaking his truth with music. His debut single "Sade" started this journey of chart topping releases, sold out shows, and the constantly evolving sound that graces African airwaves. Gold's self assurance made him stand out from the very beginning, as his sound was delivered with intent, compassion, and stuffed with personal truths.

Not many artists are willing to try new things with their music, and in order to maintain mainstream success, some cling to one sound, one image and direction often crafted from fragments of their first hit. These artists get stuck trying to recreate a capsule in time, while true artists are open to the dynamic of change, and the necessity of renewal.

Adekunle Gold is one of a handful in his profession who draws on a spectrum of experiences to make honest music which is consistent with the self-revelations of a growing man. This has become his biggest strength, allowing him to craft contemplative songs like "Sade" and "Oreke" and still create afropop magic like "Something Different"

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Image courtesy of artist.

Elaine is The Most Streamed South African Woman Artist on Spotify in 2020

Elaine is the most streamed South African woman artist on Spotify in 2020, and her song 'You're The One' is the most streamed South African song across all genres.

South African R&B sensation Elaine has been breaking records and making history since she released her breakout hit "You're The One" which appears in the EP Elements (2019).

Today, Spotify revealed she is the most streamed South African woman artist on the platform by South African audiences. She is in the great company of Ami Faku, Demi Lee Moore, Sha Sha and Juanita Du Plessis among others. Elaine is the sixth most streamed South African artist across all genres and genders on the platform.

"You're The One" is the most streamed South African song across all genres on the platform. The song surpassed songs such as "eMcimbini (Live)" by Aymos, DJ Maphorisa, Kabza De Small, Mas Musiq, Myztro, Samthing Soweto and "Jerusalema (feat.Nomcebo Zikode)" by Master KG, Nomcebo Zikode.

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Nasty C is The Most Streamed South African Hip-hop Artist on Spotify in 2020

Nasty C tops the list of the most streamed South African hip-hop artists on Spotify in 2020.