Video

Rusangano Family Turn The 'Lights On' Immigrant Identity Issues In This New Video

Irish-based grime trio Rusangano Family share their latest music video for "Lights Off" from their new album 'Let The Dead Bury the Dead.'


Rusangano Family—the Irish-based hip-hop trio comprised of MCs God Knows and MuRli and producer mynameisjOhn—put on for their new home country in their latest video for "Lights On."

Zimbabwean-born God Knows rhymes vigorously about immigrating to Ireland and learning to embrace his new home and, in-turn, himself. The rapper comes to terms with his new environment with lines like, “I just wanted to be Harlem, I just wanted to be London I just wanted to be Trench Town, now it's time to be Shannon, now it's time to be Limerick, get used to my surroundings." Meanwhile Togolese rapper MuRli name-drops his grime influences in between sincere lines about his family and overcoming life’s challenges.

The music video centers on a guy who’s having a bit of an odd day before he encounters the group performing in a quirky lounge. The visuals show the band members in various spots throughout their hometown, energetically delivering lines in pubs and in the city’s colorful streets over steely, bass-filled production.

Rusangano Family’s new album Let The Dead Bury The Dead is available now. Check out the music video for “Lights On” below.

Interview

Malian Rapper Ami Yerewolo Rises Against All Odds

Ami Yerewolo reflects on her hard-won rap career, new album AY and why she insists on creating support spaces for young female rappers in Mali and beyond.

"No one is a prophet in his or her own land!" This is an accurate way to describe Ami Yerewolo's career to a tee. The Malian rapper's music has not always been popular in her home country, where female rappers are generally frowned upon. Instead, it has taken off abroad. Yerewolo's upbeat sound mixes traditional Malian elements with fast drums, contemporary beats and significant lyrics that compel listeners to reflect on life — all of which makes her songs carry a universal appeal. Her new album, AY (titled after the rapper's initials) has just been released by the label Othentiq.

Yerewolo shares her frank thoughts below...

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