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Sho Madjozi Accuses Organizers of 'Africans Unite' of Using Xenophobia as a 'Marketing Ploy'

The South African rapper has spoken out about why she declined to perform at the now cancelled concert.

Yesterday, the much-anticipated "Africans Unite" concert was cancelled after Burna Boy pulled out of his scheduled performances in South Africa. This comes after South African artists spoke out against Burna Boy performing following his heated Twitter exchange with rapper AKA. While some were disappointed, others felt the exact opposite. Sho Madjozi, who has weighed in on the debate before during the September xenophobic attacks, has once again spoken out. This time, the "John Cena" star has called out against the organizers of the concert, Phambili Media and Play Network Africa.


In a Twitter thread, Sho Madjozi breaks down why she declined to perform at the concert. She accuses the organizers of using the xenophobic attacks as a "marketing ploy" and adds that the concert was never about effecting any real change anyway. The decision to have Burna Boy as the headline act, according to her, was largely because of the controversy he was involved in on social media. Sho Madjozi goes on to point out that bringing Wizkid to perform would have been a more genuine and deliberate move seeing that he was involved in what she feels was a more "constructive" way. She also speaks about the dissemination of fake news and misinformation and what it will take to truly bring Africans together.

What's particularly striking about her Twitter thread is its nuance—something that's been missing in a lot of conversations on xenophobia especially on social media.

Read her entire Twitter thread below:







Interview
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Interview: How Stogie T’s ‘Freestyle Friday’ Became a TV Show

Freestyle Friday started as lockdown content but is now a fully-fledged TV show on Channel O. In this interview, Stogie T breaks down why the show is revolutionary and talks about venturing into media.

When South Africa was put under a hard lockdown in 2020, Stogie T started Freestyle Friday to "make SA rap again." Freestyle Friday, hosted on Instagram, saw a different cohort of rappers each rap over the same beat picked by the veteran rapper. From niche and emerging rappers to some of the most notable names in South African hip-hop—the likes of AKA, Focalistic, Ginger Trill and several others all participated.

In the last few weeks, however, Freestyle Friday has found its way to cable TV. The show airs every Friday on Channel O, one of the continent's longest-running music TV channels. Freestyle Friday as a TV programme isn't just about freestyles, it's about the art of rapping and the music business, particularly SA hip-hop. Guests range from lyricists to record executives and other personalities aligned with the scene—Ninel Musson and Ms Cosmo for instance.

But Freestyle Friday is only the first media product Stogie T is working on as he is in the process of starting a podcast network, a venture in which he is collaborating with Culture Capital. In the Q&A below, Stogie T breaks down the relationship with Culture Capital, how the show moved from the internet to TV, why it's a revolutionary idea, touches on his venture into media and his future plans.

This interview has been edited for clarity and length.

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