News Brief

The Sister Bettina Challenge is South Africa's Latest Craze

The Sister Bettina Challenge is South Africa's latest social media craze.

SOUTH AFRICAThe Sister Bettina Challenge is taking South Africa by storm.


This popular kwaito song released in 2006 is having a revival among South African youth, with many of them posting videos online of them getting down to the catchy beat. One thing's for sure is that this song will have even the most reluctant dancer out of their seat!

According to many South Africans, it is physically impossible to not dance when "Sister Bettina" comes on.

Below you’ll find some our favorite videos of folks participating in the viral challenge:

 

And if you're curious here's the original song:

 

Interview
Image supplied.

Interview: How Stogie T’s ‘Freestyle Friday’ Became a TV Show

Freestyle Friday started as lockdown content but is now a fully-fledged TV show on Channel O. In this interview, Stogie T breaks down why the show is revolutionary and talks about venturing into media.

When South Africa was put under a hard lockdown in 2020, Stogie T started Freestyle Friday to "make SA rap again." Freestyle Friday, hosted on Instagram, saw a different cohort of rappers each rap over the same beat picked by the veteran rapper. From niche and emerging rappers to some of the most notable names in South African hip-hop—the likes of AKA, Focalistic, Ginger Trill and several others all participated.

In the last few weeks, however, Freestyle Friday has found its way to cable TV. The show airs every Friday on Channel O, one of the continent's longest-running music TV channels. Freestyle Friday as a TV programme isn't just about freestyles, it's about the art of rapping and the music business, particularly SA hip-hop. Guests range from lyricists to record executives and other personalities aligned with the scene—Ninel Musson and Ms Cosmo for instance.

But Freestyle Friday is only the first media product Stogie T is working on as he is in the process of starting a podcast network, a venture in which he is collaborating with Culture Capital. In the Q&A below, Stogie T breaks down the relationship with Culture Capital, how the show moved from the internet to TV, why it's a revolutionary idea, touches on his venture into media and his future plans.

This interview has been edited for clarity and length.

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