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Spotify Finally Arrives In South Africa

One of the biggest music streaming companies in the world finally comes to South Africa.

After eleven years in the business, Spotify has finally made the brilliant decision to bring its renowned service to Africa for the first time, starting in South Africa.

South Africans will now join the roughly recorded 159 million individuals already subscribed to Spotify in over 60 other countries.


South Africa is booming with diversity and talented artists from all corners, and is known as "one of the most important music markets," recognized by Spotify's Managing Director in Middle East and Africa, Claudius Boller, as reported by africanews. Now these music lovers, and makers, will have the opportunity to use Spotify as a platform to share their music, and expand their musical careers.

South African artists will be able to license their music with Spotify to not only gain new followers, but also a few coins from royalties on the side. Users will have the option to create a free subscription, or enjoy an ad-less experience for a premium subscription of R59.99.

Here are a few of OkayAfrica's top SA-centric playlists you can vibe to. Check out our South African Hip-Hop, South African House, and Nasty C-curated playlists below.

Interview

Malian Rapper Ami Yerewolo Rises Against All Odds

Ami Yerewolo reflects on her hard-won rap career, new album AY and why she insists on creating support spaces for young female rappers in Mali and beyond.

"No one is a prophet in his or her own land!" This is an accurate way to describe Ami Yerewolo's career to a tee. The Malian rapper's music has not always been popular in her home country, where female rappers are generally frowned upon. Instead, it has taken off abroad. Yerewolo's upbeat sound mixes traditional Malian elements with fast drums, contemporary beats and significant lyrics that compel listeners to reflect on life — all of which makes her songs carry a universal appeal. Her new album, AY (titled after the rapper's initials) has just been released by the label Othentiq.

Yerewolo shares her frank thoughts below...

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