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Inspired By An Accra Slum, Streetchief Blends Streetwear & Hair Art

Ghanaian designer Jesse Frimpong's Streetchief blends modern streetwear and traditional threaded hairstyles in the label's latest collection

Images courtesy of STRETCHIEF


In 2013, Ghanaian fashion designer Jesse Frimpong launched the streetwear brand STREETCHIEF to bridge a specific disconnect he noticed within himself and among his peers.

"The brand is a reflection of many African youth in the diaspora who are [torn] between traditional principles of the African culture and the hip hop influenced urban culture of Western world," the Canadian-based designer told Okayafrica via email.

The most recent STREETCHIEF collection pays homage to Nima, an Accra slum where Frimpong spent most of his childhood years. In the Nima Girls lookbook, photographed by William Ukoh, each colorful item is brought to life thanks to model Jessica Bentu's effervescence and Philippa Frimpong's fresh hairstyling talents. The traditional threaded hairstyle worn by Bentu—and famously photographed by J.D. Okhai Ojeikereperfectly reflects the duality that Frimpong is aiming for with his brand.

"As the mission also implies, STREETCHIEF is definitely dedicated to a certain demographic usually ignored in fashion, music and art, even though they offer artists so much inspiration," said Frimpong.

To shop the 'Nima Girls' collection and to learn more about the brand, visit STREETCHIEF's website and Instagram page.

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Image via Sheila Afari PR.

9 Black Electronic Musicians You Should Be Listening To

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We know that Black queer DJs from the Midwest are behind the creation of house and dance music. Yet, a look at the current electronic scene will find it terribly whitewashed and gentrified, with the current prominent acts spinning tracks sung by unnamed soulful singers from time to time. Like many art forms created by Black people all over the world, the industry hasn't paid homage to its pioneers, despite the obvious influence they have. Thankfully, the independent music scene is thriving with many Black acts inspired by their forefathers and mothers who are here to revolutionize electronic music. Here are a list of the ones you should check out:

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