Photos

Inspired By An Accra Slum, Streetchief Blends Streetwear & Hair Art

Ghanaian designer Jesse Frimpong's Streetchief blends modern streetwear and traditional threaded hairstyles in the label's latest collection

Images courtesy of STRETCHIEF


In 2013, Ghanaian fashion designer Jesse Frimpong launched the streetwear brand STREETCHIEF to bridge a specific disconnect he noticed within himself and among his peers.

"The brand is a reflection of many African youth in the diaspora who are [torn] between traditional principles of the African culture and the hip hop influenced urban culture of Western world," the Canadian-based designer told Okayafrica via email.

The most recent STREETCHIEF collection pays homage to Nima, an Accra slum where Frimpong spent most of his childhood years. In the Nima Girls lookbook, photographed by William Ukoh, each colorful item is brought to life thanks to model Jessica Bentu's effervescence and Philippa Frimpong's fresh hairstyling talents. The traditional threaded hairstyle worn by Bentu—and famously photographed by J.D. Okhai Ojeikereperfectly reflects the duality that Frimpong is aiming for with his brand.

"As the mission also implies, STREETCHIEF is definitely dedicated to a certain demographic usually ignored in fashion, music and art, even though they offer artists so much inspiration," said Frimpong.

To shop the 'Nima Girls' collection and to learn more about the brand, visit STREETCHIEF's website and Instagram page.

News Brief
Photo by ER Lombard/Gallo Images via Getty Images.

COVID-19 Cases Surge To Five Million In Africa

As the world approaches a post-pandemic era, South Africa, Kenya, Libya, Tunisia, Morocco, Ethiopia and Egypt top the list of countries contributing to Africa's alarming five million COVID-19 cases.

Africa has reportedly reached a highly concerning number of COVID-19 cases. Recent statistics show that over five million Africans have contracted the coronavirus since its discovery in 2019. These numbers are alarming despite Africa's large population of over 1.2 billion, marking a reported increase of 16 percent in death rates. South Africa, which is officially in a third wave, leads the numbers and accounts for almost half of the deaths across the continent. On the contrary, cases globally have been declining for the sixth consecutive week.

Keep reading... Show less

get okayafrica in your inbox

popular.

African Diplomats Kicked Out Of South Africa For Selling Booze Illegally

So far, Lesotho and Malawi diplomats were expelled after South African officials discovered that they had been involved in illicit alcohol trading.