Photos

Inspired By An Accra Slum, Streetchief Blends Streetwear & Hair Art

Ghanaian designer Jesse Frimpong's Streetchief blends modern streetwear and traditional threaded hairstyles in the label's latest collection

Images courtesy of STRETCHIEF


In 2013, Ghanaian fashion designer Jesse Frimpong launched the streetwear brand STREETCHIEF to bridge a specific disconnect he noticed within himself and among his peers.

"The brand is a reflection of many African youth in the diaspora who are [torn] between traditional principles of the African culture and the hip hop influenced urban culture of Western world," the Canadian-based designer told Okayafrica via email.

The most recent STREETCHIEF collection pays homage to Nima, an Accra slum where Frimpong spent most of his childhood years. In the Nima Girls lookbook, photographed by William Ukoh, each colorful item is brought to life thanks to model Jessica Bentu's effervescence and Philippa Frimpong's fresh hairstyling talents. The traditional threaded hairstyle worn by Bentu—and famously photographed by J.D. Okhai Ojeikereperfectly reflects the duality that Frimpong is aiming for with his brand.

"As the mission also implies, STREETCHIEF is definitely dedicated to a certain demographic usually ignored in fashion, music and art, even though they offer artists so much inspiration," said Frimpong.

To shop the 'Nima Girls' collection and to learn more about the brand, visit STREETCHIEF's website and Instagram page.

Interview

Interview: TOBi Is Making Unapologetic Soul Music

We talk to the Nigerian-Canadian artist about his latest project ELEMENTS, his creative process, mental health and more.

It's a big year for music, and in the midst of many good drops from the motherland and beyond, we caught up with Nigerian-Canadian singer/songwriter TOBi to discuss his recently released 10-track project ELEMENTS.

ELEMENTS is a fusion of old-school soul, contemporary rap sequences, clever lyrical symbols & metaphors. and melancholic vibes which reference TOBi's Nigerian heritage through afrobeats, the reality of his life and the state of the world today. The compilation features production from Nigerian producer Juls on "Dollas and Cents" and "Made Me Everything and Shine."

Below, we also discuss his creative process and passion for mental health with the announcement of an exciting collaboration. "I'm attracted and curious about so many things in life that I can't help but bring [them] into my world and craft," the multi-genre artist says.

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