The fashion world is limitless and has always been an indicator of culture, as well as a constantly-blossoming form of self-expression and adornment. We are all travelling models, sporting a revolving cast of brands and styles. At Okayplayer/Okayafrica, we always aim to be en vogue with our own movement. The growing trend is our own. While the mainstream remains overexposed, we witness the emergence of young and creative designers. We look to defend individuality and 'fashion freedom' as we encourage you to look further than the dominant trends.