South Sudanese model Aluad Deng Anei stars in the Toronto-shot lookbook for Canada-based label Chinedesign's winter/fall capsule collection.
Chinedesign is the Toronto-based brainchild of UK-born Nigeria/Dubai/Canada-raised creative Chinedu Ukabam. The label, which began in 2003 as a small line of tees to promote Ukabam's (who started out as an emcee/producer) upcoming release, has since expanded to include full seasonal collections. For their winter/fall capsule, the label set out to conquer Canada's harsh climate with a bold update on traditional outerwear. The collection, titled The Braving Ritual, features a mix of leather and wax print with Scottish tartan wool and indigo-dyed bogolan fabrics from Mali, with shapes inspired by everything from 60s shift dresses to victorian military tailcoats. For its lookbook, Ukabam (as creative director) teamed with Toronto-based street style photographer Adeyemi Adegbasan (aka SoTeeOh) and South Sudanese model Aluad Deng Anei to tell the story of a woman and the collection of coats she wears. Shot in and around Toronto, the series plays with symmetry and juxtaposition against a hazy-skied urban backdrop. "I wrote a short story about a young African woman trying to survive this brutal Canadian winter in style and I created a collection of winter outerwear around it. Doing away with the cliche of boring black coats," Ukabam told us in an email. Read the full short story below: