The rising Ghanaian artist is all about the money in his new EP.
In an afrobeats-dominated industry, BRYAN THE MENSAH is a gem that you need to pay attention to. The young Ghanaian act has been active as a solo artist since 2016 and delivered three projects, a string of singles, and a few videos. This time around however, he's issued a project that's a bit more intentional.
Being a rapper, singer, producer, sound engineer, and visual artist, BRYAN THE MENSAH wears many hats. Over time he has made himself known for his unique marketing strategies when it comes to his music, things such as offering merchandise bundles along with music to push sales, and visiting fans on university campuses to play new music for them personally. These things typically should be common practice, but in the Ghanaian music space, they aren't. That makes Bryan an anomaly, showing dedication and drive that goes beyond just creating and releasing music, but a special attention to how it's received as well as the business side of things.
Bryan has a signature rap-sung flow which is distinct to himself, and he bars no subject matter, even going in from time to time on matters of love and relationships. Arguably no young, budding artist in the Ghana music scene shows the kind of drive and ambition he does—that's judging not just from his music but also from his moves in real life. You can tell that this is an artist who has his sights set on very big things.