When her nephews and nieces were born, Nomusa Ndebele was eager to purchase them books that would teach them their native tongue and culture. It's a language that she shares a name with—Ndebele. But she struggled to find many Ndebele children's books and the ones she could find were Eurocentric books whose images, characters and languages did not reflect the realities of her nieces and nephews. It was that experience that led her to establishing the media and entertainment company called saanrize with her friend, Carol Dzingai who also shared her frustrations.