Def Jam Africa has announced their further expansion and venture into French-speaking regions.

Universal Music Group's label, which was launched in May 2020, is dedicated to representing "the best hip-hop, Afrobeats and trap talent in Africa," a press statement mentions.

Additional resources will be based within Universal Music Group's offices in Abidjan, Dakar and Douala, as to be close and dedicated to discovering local talent. General Director Franck Kacou will work closely with Universal Music Sub-Saharan Africa & South Africa CEO Sipho Dlamini in Johannesburg, South Africa and Lagos, Nigeria to ensure that artists across the entire continent are being sought out and signed.