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    egyptian fashion Stories

    Ahmed Atif and Mohamed Tarek are walking down a red carpet in baggy jeans and flowy shirts, surrounded by excited people clapping and filming.
    News
    19 March 2025

    The Risky Boys Turn Cairo’s Vibrant Energy Into Viral Fashion Shows

    The duo’s impromptu catwalks in markets, garages, and places of Cairene daily life offer a window into a culture that is usually misrepresented and stripped of its creative agency.

    Yara Abdeen is reading a magazine about curls that says “curl power” while her sister is sticking a pink comb into her hair.
    News
    24 January 2025

    Curly Hair Salons in Cairo are Paving the Way for a Nascent Natural Hair Revolution

    Since 2018, some Egyptian women have divested from expensive keratin treatment and begun a journey towards healthy natural hair and, by extension, a healthier society that appreciates Egyptian beauty.

    More Stories
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