Interview

How Lloyiso Aims to Take South African R&B Global

We talk to the singer about his upbringing, signing to Universal Music Group SA & Republic Records and more.

Back when he was a teen watching Idols, Lloyiso used to tell his family he could sing better than most of the contestants. Years later, when he made it onto the show but was eliminated after getting to the Top 8, he got a bit of a wake up call. It was one that would set him up for bigger goals.

"I wanted things and I wanted them to happen now," he tells OkayAfrica. "It was a humbling experience. I still needed to learn myself and know who I am. Patience was the biggest lesson I learnt from that show." It's a patience that's paid off with the news of Lloyiso's signing to Universal Music Group South Africa.

Born in 1999, as Loyiso Giyana, in Uitenhage in the Eastern Cape, the singer is taking his soulful R&B stylings to the world, where he'll play among the likes of Arianna Grande and James Blake. Universal South Africa will release his music in his home country, while Republic Records will nurture his global presence.

Lloyiso doesn't have a date yet for his debut album, but he's working on it — and still working on himself, too.

He spoke to OkayAfrica about his hopes for the record deal and his music.

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