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Photo courtesy of Nike

The Secret Behind Nike's New Naija Football Kits are Nigerians Themselves

The story behind the bold new uniforms the Super Eagles will be wearing at this year's World Cup.

Partner content from Nike

The new Nigeria football kits are not even out yet, but they're already causing pandemonium with Nigerian press reporting that there have been already 3 million worldwide orders. And it's easy to see why—the designs are daring with a bold nod to Nigerian culture that is very in vogue right now. In addition, UK Grime MCs with Nigerian roots, Skepta and Tinie Tempah have already been photographed in the new jerseys causing a surge of social media chatter about the new look.

But while rock star endorsements and an edgy new design will certainly bring attention, there's no doubt that the real bulk of the demand is due to what is ramping up to be a significant moment in the history of Nigerian football—the 2018 World Cup.

If you don't already know, Nigeria is entering this year's World Cup in Russia with some of the most exciting young players we've seen in years. With youthful talent like Wilfred Ndidi, Alex Iwobi and Kelechi Iheanacho—all 21—and veteran Olympic captain Jon Obi Mikel ready to take the field in Moscow all eyes are on Nigeria to advance out of Group D and challenge the world for a chance at the cup.

The plan here is to outdo the teams previous international achievement, the 1996 Olympic Gold Medal in men's football which is commemorated on the home kit with a badge recolored in the colors of the '96 gold medal-winning "Dream Team."

The home kit also pays subtle homage to Nigeria's '94 shirt— the first Nigerian team to qualify for the tournament—with its eagle wing-inspired black-and-white sleeve and green torso. But if the allusion to the pasty is subtle, the new supercharged patterns are anything but.

The look of the kit feels particularly in touch with what's going on in youth fashion both in Nigeria and the world and that's no accident. Much of the collection comes in bold print, both floral and Ankara-inspired chevrons, ideas that we've seen entering street wear collections and on the runway in recent years. That's because African and Nigerian style has become a big deal internationally of late. And not just in style, the country's huge cultural industries from Nollywood to Afrobeats have announced themselves on the world stage. This cultural ascendance is reflected in the design.


Courtesy of Nike

"With Nigeria, we wanted to tap into the attitude of the nation," notes Dan Farron, Nike Football Design Director. "We built this kit and collection based on the players' full identities." Along with other members of the Nike Football design group, Farron dug into learning more about Nigeria's players, "We started to see trends in attitude and energy connecting the athletes to music, fashion and more. They are part of a resoundingly cool culture."

In fact OkayAfrica has covered the team's love for music before—even dedicating an edition of the African in Your Earbuds mixtape to John Obi Mikel, Alex Iwobi & Kelechi Iheanacho's favorite songs to get hyped up before a game. When we asked the charismatic trio, they gave us list that included many of the huge Nigerian artists that we love, like Tekno, Wizkid, Yemi Alade and Nigerian-American rapper Wale and also, perhaps surprisingly, perhaps not, Celine Dion.

Nigerian culture has gone global partly through its infectious energy but also because of its vibrant diaspora populations that bring it with them wherever they land. Lagos-born Alex Iwobi whose goal in the 73rd minute to qualified Nigeria for this summer's tournament spent most of his life in London but still reps Naija to the fullest.

"I grew up in England, but Nigeria is my homeland," he says. "When I scored that goal, the players were dancing, the fans were playing trumpets and bringing drums…there was just so much passion and energy. It is always an honor to wear the white and green. To compete this summer is not just our dream, it is also the dream of our fans. Together, we all represent Naija."

This similar energy can be felt in Nigerian communities from Brooklyn to Peckham and even in China. Naija culture is truly global and no doubt the fans will embody the Naija spirit wherever they will be watching the games this summer.

If you're wondering, Nike isn't simply hopping on the Nigeria bandwagon. The apparel company has been sponsoring the Nigerian football since 2015, supplying kits to all nine of the Nigeria Football Federation teams at every level, including the men's and women's senior teams, men's and women's under-20 teams, men's and women's under-17 teams, men's and women's Olympic teams, and the men's beach football team.

So while the kit is available for purchase worldwide June 1, just know that you'll be competing with millions to get your own official shirts for the World Cup. If you are in New York, find the kit for sale exclusively at Nike's 21 Mercer store.

And please join OkayAfrica and Nike on June 2nd for Naija Worldwide as we celebrate Team Nigeria's journey to Russia in style.

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Photo courtesy of Karabo Poppy.

In Conversation with Karabo Poppy, the First South African Artist to Collaborate with Nike

The talented illustrator and street artist produced three unique designs for Nike's iconic Air Force 1 Low sneaker collection.

Karabo Poppy is an award-winning South African illustrator, graphic designer and street artist. The majority of her work has been inspired by signature geometric patterns and vibrant African aesthetics.

Recently, she became the first ever South African artist to collaborate with Nike on their iconic Air Force 1 Low sneaker collection. Nike By You, which offers sneakerheads the opportunity to get some dope custom-made sneakers, teamed up with Karabo Poppy to design three unique sneakers whose aesthetic is distinctly African. Design-wise, the sneakers go where Nike itself has never gone and it's exactly what gives them a striking quality—they're hard to miss.

In a matter of days, the sneaker collection had completely sold out globally, yet another feat for a South African artist. And so naturally, we caught up with Karabo Poppy to talk about the success of her sneaker collaboration, what it feels like making history within sneaker culture and some of the biggest lessons she's learnt in the process.

This interview has been edited for length and clarity.

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Photo by Claudio Villa/Getty Images

Cameroonian Soccer Legend Samuel Eto'o is Off to Harvard University

The now retired soccer legend says he wants to use his studies at Harvard to 'give back to Africa'.

Cameroonian soccer legend Samuel Eto'o is off to study business management at the prestigious Harvard Business School at the beginning of next year.

After announcing his retirement in September of this year, the 38-year-old four-time African Player of the Year has set his sights on giving back to the African continent and contributing to its transformation through studying. According to BBC Sport, Eto'o will take up residence in Boston for a year and is looking forward to the new challenge.

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Cardi B Teases New Remix of Davido's 'Fall'

Looks like the Nigerian star's massive hit is getting yet another re-up.

Cardi B has teased her apparent upcoming remix of Davido's "Fall."

Posting from a private jet, as she was on her way to New York before heading to West Africa, Cardi B shared a video of herself rapping and dancing along to the unreleased remix.

From the sounds of it, Cardi's "Fall" remix will feature a brand new verse from the New York rapper.

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Image courtesy of Trap Bob.

Trap Bob Is the 'Proud Habesha' Illustrator Creating Colorful Campaigns for the Digital Age

The DMV-based artist speaks with OkayAfrica about the themes in her work, collaborating with major brands, and how her Ethiopian heritage informs her work.

DMV-based visual artist Tenbeete Solomon also known as Trap Bob is a buzzing illustrator using her knack for colorful animation to convey both the "humor and struggle of everyday life."

The artist, who is also the Creative Director of the creative agency GIRLAAA has been the visual force behind several major online movements. Her works have appeared in campaigns for Giphy, Girls Who Code, Missy Elliott, Elizabeth Warren, Apple, Refinery 29 and Pabst Blue Ribbon (her design was one of the winners of the beer company's annual art can contest and is currently being displayed on millions of cans nationwide). With each striking illustration, the artist brings her skillful use of color and storytelling to the forefront.

Her catalog also includes fun, exuberant graphics that depict celebrities and important moments in Black popular culture. Her "Girls In Power" pays homage to iconic women of color in a range of industries with illustrated portraits. It includes festive portraits of Beyoncé, Oprah, Serena Williams and Michelle Obama to name a few.

Trap Bob is currently embarking on an art tour throughout December, which sees her unveiling murals and recent works for Pabst Blue Ribbon in her hometown of DC and during Art Basel in Miami. You can see her tour dates here.

We caught up with the illustrator via email, to learn more about the themes in her work and how her Ethiopian heritage informs her illustrations. Read it below and see more of Trap Bob's works underneath.

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