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Thutmose. Photo: Jimmy Michaels

How This Rising Nigerian Rapper Landed His Song in the Official FIFA 18 World Cup Trailer

We catch up with Thutmose to discuss his journey and how his song made it into the EA FIFA 18 trailer.

Thutmose just got the biggest look of his career. A collaboration with German-bred producer NoMBe, "Run Wild" serves as the soundtrack to the official trailer to the FIFA 2018 World Cup. It's not every day you get to see one of the world's greatest athletes, Cristiano Ronaldo star in a clip synced to your record, published by the world's biggest video game franchise, EA Sports.

It's Thutmose's high-energy, high-intensity bars and standout melodies that have audiences at the edge of their seats. Following his last single, "WuWu," which was released last year, the Nigerian-born, Brooklyn-raised artist confesses his love and passion for words, using music as a means to express himself in any way possible.

Since then Thutmose, real name Umar Ibrahim, has opened for pop phenom Billie Eilish on tour and released two freestyles, "Pick It Up" and "Norcos."

With the games underway, OkayAfrica caught up with Thutmose to discuss his biggest influences, his journey, and how the FIFA placement came about.


Thutmose, how'd you get your name?

It's from an old Egyptian king. I just love the symbolic meaning of what a king stands for and the confidence it gives to people. Also being African and Nigerian myself, I wanted to tie it back culturally. My real name is actually Arabic.

Where do you fit in the realm of hip-hop?

I think I'm in a very interesting lane, a very special lane. My music is very diverse. I can bring the melody, I can bring the raps, and combine them into who I feel like I am as a person. And try to make that reflect onto the songs.

Talk about your Nigerian background and being raised in New York. How does that play into your life and career?

For me, it's a very special part of my life. Being born there and getting exposed to a whole different kind of lifestyle and different culture. It gives me different characteristics to be honest. It has a different persona to me, being raised in Brooklyn where hip-hop is very prominent and in Nigeria, it's a lot of dance records and gospel music.

Who are your biggest influences?

I'd probably say Kendrick Lamar, Sade, and Jay-Z. I'm drawn to different artists, some for their personalities and some for their art. Some that are just built in the progression of life and the way they handle themselves.

You recently opened up for Migos at the EA Play event. How important is it to come to LA as an up and coming artist?

I think it's very important. Anywhere where music is prominent. Every inner city that has a great platform for you to perform your art. So whenever that opportunity comes, you should always go for it. LA is definitely an amazing place—the city is beautiful, the weather is great. I think it's very important for the artist to try to perform there.

Tell us about the making of the FIFA song "Run Wild."

That was really amazing because I created the song with producer KillaGraham, who I work with often. He's an amazing producer. We made that song maybe around six months before FIFA even decided they wanted to use that song. One day, it was producer KillaGraham's sort of idea, and he had his production set up. At first, I wasn't really into it. He just convinced me to still go there. I'm very open-minded so I was like, "I got to try this out." I just started writing the song and an hour or two hours later, the song is finished. Months later, I got a random call and FIFA wanted to use the song.

How was it seeing the record featured in the official FIFA trailer?

I was just like "Wow, that's crazy." Growing up in Nigeria, soccer is huge. Me and my little brothers, they play FIFA. All my friends play FIFA. That was surreal. To see Cristiano Ronaldo run around to my song, he was one of my favorite athletes growing up. I used to play that game in Nigeria. It's equivalent to... I'm a big fan of LeBron James. It's like LeBron casually dancing to or appearing with one of my songs, to me it's just mind-blowing. It was a very special moment.

What do you want fans to get from your story?

I'm always trying to let people know to be very self-aware and true to themselves. I just decided to live the life I achieve to live. A lot of times, I perceive myself as a very multi-talented, diverse person. I always try to do that for my music and showcase different attributes. It's a few times I've ever not been true to myself and I've sacrificed a different image or persona to try and tell my life and my story. I encourage others to live their life as they see. It's not live the best life, it's live the most truthful life.

What's a normal day in the life? Walk us through.

A normal day in the life for me is not sleeping at all, being out until like 3 a.m. For the most part, I love eating, scrolling down Instagram and Twitter, keeping myself busy. Just thinking a lot. Just like a normal person, trying to find balance pretty much.

What would you be doing if you weren't doing music?

I would be working at some crazy tech company, probably like Tesla or Google or something Trying to figure out some new idea, trying to create. I just love creating. So similar to music, I would try and create something else in another realm.

Thutmose. Photo Credit: Louis Browne.

Who's your dream collab?

Kendrick Lamar. I'll also take a feature from Sade.

Who's the most played artist on your phone?

This week would probably be XXXTentacion.

What was your reaction to XXX's death?

Pretty crazy. He was one of the few artists I would actually gravitate towards his music, despite him being controversial. I think he was just starting to turn his life around. Even in the music, the progression in his last two albums, and the death and the conversation it has about mental health—depression, anxiety, a lot of issues. A lot more people related to him on a personal basis. For me, around the time I was really gravitating towards the music, I feel like all the noise just started to cancel it out. Just the way he kept going, it's crazy. Just a reminder to live my life to the fullest. You never know what could happen any day, just try to be a good person and live a truthful life.

Anything else you would like OkayAfrica to know?

My debut project is on the way and also to look for an album. A lot is on the way!

Photos

This Is What Rotimi's 'Walk With Me' EP Listening Party Looked Like

The Nigerian singer held an intimate listening party on the eve of the release of his new EP, 'Walk With Me,' at Brooklyn's Okay Space.

Walk With Me, Rotimi's new and highly anticipated EP, dropped Friday—giving us a seven-track peek into who the singer and actor truly is sonically.

The night before, the Nigerian-American crooner gathered over 100 tastemakers and day-one supporters to Brooklyn's Okay Space—the shared gallery space between Okayplayer and OkayAfrica—for an intimate listening party celebrating the release, as well as his music video for "Love Riddim" which also dropped this week.

The night was simply a vibe—folks enjoyed libations and bites from The Suya Guy, with sounds by DJ Tunez. Rotimi opened the gathering up with a thoughtful prayer, with the music video reveal to follow. The singer then walked the audience through each track from Walk With Me, opening up about the creative process of how each track came to life.

Following, Rotimi engaged in an even more in-depth Q+A session with OkayAfrica's arts and culture editor, Antoinette Isama, where he touched on his experience touring with Wizkid back in 2011, his thoughts on the continued rise in popularity afrobeats is having in mainstream music, his hopes for the future and more. Tunez then ran the EP back when the party ensued, as the project is full of tracks that are worthy of being on repeat.

Listen to Walk With Me below, and be sure to take a look at photos from the listening party by Nerdscarf Photography.

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Film
CANNES, FRANCE - MAY 16: Director Ladj Ly and Almamy Kanoute attend the photocall for "Les Miserables" during the 72nd annual Cannes Film Festival on May 16, 2019 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)

How To Survive Cannes Film Festival As a Black Filmmaker

A film festival is intense by nature, but Cannes is a whirlwind.

Cannes Film Festival is one of the world's most prestigious gatherings bringing celebrities, filmmakers and actors claiming to celebrate the world's best film. Although the festival is way behind Sundance or the London Film Festival regarding diversity efforts, it remains the place to be if you're a filmmaker—especially a Black one.

I, myself, am a Black French filmmaker who was invited to Cannes as part of their scheme for young film lovers—3 Days in Cannes—open to anyone between the ages of 18 and 28. The scheme, which launched in 2018, requires young hopefuls to write a cover letter showing their passion for film. It ultimately gives young people the opportunity to discover the international selection of films showed at Cannes.

READ: Black Women Are the Future of French Cinema—When Will Cannes Catch Up?

Being in Cannes for the first time was a wonderful experience, but it can be tough to navigate as a Black filmmaker if you're not prepared for it. So, here are top tips.

1) Don't be a person of color—especially if you're Black (Just kidding. But still.)

Cannes is a beautiful, posh city in the south of France. It is part of the Provence Alpes Côte d'Azur, an administrative region where the far right party Rassemblement National (formally known as the National Front) hits record-breaking highs. Despite the fact that the festival is incredibly international, at times it can feel pretty racist, like a sunny, idyllic version of 1960s Alabama, where a party of more than one Black person gets routinely rejected from some clubs/bars/restaurants. On top of that, the staff and some of the security working at the festival can be incredibly aggressive and rude to you and in French. If you don't understand it, it's even more confusing.

To avoid it, try to stick to the official Cannes parties, or hang out in international hotels like the Miramar or the Radisson Blu Hotel—which are used to an international crowd. You can also stick to parties at the various country pavilions near the Film Market.

2) Stick to the African Pavilion

At the festival, most countries have their own pavilion. But because the festival believes Africa is a country, all 54 countries are gathered in one pavilion. This pavilion also includes the Caribbean, since Jamaica, as life would have it, is also an African country. In the African Pavilion, there was even talk on how to submit films if you're a filmmaker of Indian descent (despite the fact that India had its own pavilion).

You're not African? That's okay, no one cares. Pan-Africanism is still alive, I guess? Thankfully, out of the many pavilions, I did find the African Pavilion was the best one the most welcoming and whose schedule was the most open and clear. Because Cannes is such an exclusive festival, most of the parties and talks won't be communicated outside of those who are supposed to attend.

The African Pavilion, however, requires you to sign up to their newsletter. You then access their app where you can see the schedule, the talks to attend and the party they planned. The only downside is that they were understaffed, so some talks and events were cancelled last minute and with limited communication.

If you're a Black French filmmaker, speaking English is a must to get the most out of the pavilion. If you're an English-speaking filmmaker, try to make friends or meet people who speak French, as some of the talks/discussions might not have professional interpreters.

Also, go to the events organized by diversity in Cannes. Now, if you're a Black filmmaker who would rather not stay in the community for fear of being pigeonholed? Unless you're part of a talent scheme run by the festival...good luck getting others to support you.

3) Be ready to WAIT to see films and to party

On average, I waited 1 hour 40 minutes for each film I wanted to see in the official selection program. And I purposely chose not to see the famous ones like the Pedro Almodóvar or Quintin Tarantino's films. I also waited almost two hours to see a film from the Un certain regard selection and didn't get in—despite my pass. Now, Un certain regard has the most highly sought after films, even more so than the Competition, because they tend to select the best among indie international films. To get in for sure, you need a "Un certain regard" pass, so they need to invite you themselves. Even if you have a ticket at the counter, you might not get in unless you wait two hours (standing) or choose to attend the early screening or the late ones (and still, you should be ready to wait 1 hour for these).

You need a pass AND a ticket to see the films from the official selection and walk the red carpet up to the Grand Théatre Debussy. For the ACID, Director's fortnight, Semaine de la critique, and the Official selection's films not shown on the red carpet, you just need a pass—and to be ready to queue for at least 45 minutes.

I wouldn't recommend getting the Cannes cinephile pass as it has a low priority. I saw people waiting 2 hours to see a film and not getting in, while people with professional Black passes arriving 10 minutes before the screening walking past them. Because the Cannes festival is for professionals, they have, unfortunately, priority over members of the public.

Now, with the parties at Cannes, word on the street is that they are not as legendary as they used to be. Even if you get invited to one, you still need to wait an hour. It's not because they are over capacity, but rather they feel the need to pretend that they are. Unless you're a VVIP. And if you're one, why are you reading my article?

Anyway, despite not being as glamorous as they used to be, they remain so exclusive that if your name is not on the list, you might need to sell your first born to attend.

Thankfully, you can avoid it by being smart. When I arrived in Cannes, I was dead set on going to parties to network. Since almost all of them are invite only, I went to the parties at the pavilions, like the UK one, the American one (which costs 20 euros because Americans are always about their money) and the African Pavilion—that were kind enough to facilitate networking by introducing me to fellow filmmakers. God knows how talking to strangers and building new relationships can be difficult, and they made it easier.

4) Make friends with distributors or people working for the Mayor's office

The whole point of the festival is to sell films. Tickets are sparse for most people, so some badge holders wear their Sunday Best and stand outside the grand theater, holding signs asking for tickets. It makes sense that distributors are incredibly powerful, since they have the power to buy and sell films internationally. They are given way too many tickets that should be given to people waiting for hours outside.

So, if you make friends with distributors, they will always have a handful of spare tickets, even for the big ones that everyone wants to see. They also have tickets for the big parties as well. Press badge holders also have priority since they are responsible for a film good or bad media coverage. So they have a handful of tickets too.

People working for the Mayor's office also have tickets because they work closely together since the festival brings so much revenue to the city. Make friends with them, as well as film students and you'll get tickets. Don't know where to find them? Social media is your friend.

There is also another way to get tickets to films: the staff. For example, I couldn't get tickets to see Mati Diop's Atlantiques. I walked to the ticket counter and saw a Black woman with a great hairstyle. My instinct KNEW I had to tag along. I asked her if she needed help. She was looking for the same tickets. We asked someone at the ticket office if they could help. They said they had nothing. But one of the staff members saw us and said she could try to help us. She came back with two tickets and that's how I got to see the film. I got lucky and was cunning. So be nice with the staff, they can help.

5) Be ready for anything

A film festival is intense by nature, but Cannes is a whirlwind. Since you're spending so much time waiting and walking from venues to venues, you won't have time to eat unless you bring food you've made before hand. You're not allowed to eat inside the theaters and if you walk the red carpet, you food is thrown out beforehand. You can try buying food and drinks in the morning and finish it by the time you walk the red carpet. I'd advise buying it at a supermarket like the pricey Monoprix. Or the nearby McDonald's. It's cheap, warm, almost always open and a great way to socialize! Young filmmakers, as well as those from Britain and the States will come to McDonald's to eat since it's one of the places they know best. Why not strike up a convo there?

Also, don't forget your power bank. Your phone will get out of battery for sure, especially if you post content on social media.

Finally, despite its reputation, the festival is incredibly badly organized. You will be told that your badge is not allowed to watch films at other selections, or you would be given the wrong directions and will be lost in the croisette on your way to see an obscure film.

Chill, be ready to walk and use Google Maps. And enjoy!

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Julie Adenuga: "There Are Young Artists In Nigeria Who Are Changing the World"

In an exclusive interview, the Beats 1 radio presenter opens up about her Nigerian heritage, documenting Homecoming in Lagos, and London being an important hub for afro-fusion sounds.

Julie Adenuga sits at the intersection of two continents.

As an affable tastemaker who transforms banal interviews into engaging conversations with some of the most famous artists in the world, Julie is leading the global dialogue on new music from her daily radio show, which broadcasts to over 100 countries.

The North London native of Nigerian descent hails from a musical family, her brothers are artists Skepta and JME, and has risen from the underground as a self-taught presenter on former pirate radio station Rinse FM to being one of three lead DJ's with her Beats 1 show on Apple Music.

A champion of homegrown talent in the UK and across the African diaspora, Julie is a purveyor of the afro-fusion genre, as is evident in her recent Homecoming documentary, which captured the fresh innovators from the Lagos music scene, and her DON't @ ME club nights, which has featured Ghetts, Lady Leshurr and The Compozers as residents.

Chosen as one of OkayAfrica's 100 Women celebrating extraordinary women from Africa and the diaspora, we speak with the presenter and broadcaster on owning her Nigerian identity, the responsibility of spreading afrobeats and why London is a key location for the genre.

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