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Unilever Buys Sundial Brands—the Makers of SheaMoisture and Nubian Heritage

Sundial will operate as a standalone unit within Unilever.

Sundial Brands, the black-owned company behind natural body and hair care products SheaMoisture, Nubian Heritage, Madam C.J. Walker and nyakio has been acquired by Unilever.


Unilever made this move to "address underserved needs of multicultural and millennial consumers," according to Business Wire.

Details of the acquisition's terms have not been disclosed, but Sundial is expected to turnover around $240 million.

Sundial Brands' founder, CEO and Executive Chairman, Richelieu Dennis, who is also of Liberian descent, will continue to lead the business as it will operate as a standalone unit within Unilever.

This partnership will also yield the development of the New Voices Fund, an effort that will eventually scale $100 million, to empower women of color entrepreneurs.

While it's encouraging to see Sundial grow and expand its reach to the global community with this transaction, it doesn't change the fact that it will no longer be black-owned.

"The products [are] not gonna change, and we're not selling out," Dennis says in a video interview with Michaela Angela Davis for Unilever.

"The agreement is all about building the foundation," Esi Eggleston Bracey, the new EVP & COO of Unilever North America Personal Care says in the video. "Building off of it from the business and the products today."

Watch the video playlist to learn more below.

Music

Adekunle Gold Teases Upcoming Album With New Single "Mercy"

The Nigerian afropop crooner has fans sitting in anticipation for his new album, due out February 4.

Afropop favorite Adekunle Gold is back on our minds with the announcement that his upcoming album Catch Me If You Can is out in a week! The Nigerian superstar has already teased fans with tracks "High" featuring Davido, "Sinner" featuring American singer Lucky Daye, and now shares his latest "Mercy."

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Music
Image courtesy of Spinall.

The 5 Songs You Need to Hear This Week

Featuring Spinall x Adekunle Gold, Ibibio Sound Machine, Turunesh and more

Every week, we highlight the top releases through our best music of the week column.

Here's our round up of the best tracks and music videos that came across our desks, which you can also check out in our Songs You Need to Hear This Week playlists on Spotify and Apple Music.

Follow our SONGS YOU NEED TO HEAR THIS WEEK playlist on Spotify here and Apple Music here.

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Film
Photo courtesy of Madelyn Bonilla

Madelyn Bonilla On Being The AfroLatina Representation Her Younger Self Needed

Bonilla, the founder of online community Brown Narrativ, spoke with us about how her experiences as an AfroLatina woman in NYC’s Bronx led her to write and direct her debut film, Pajón.

Madelyn Bonilla is dedicated to being the person she needed when she was growing up.

The former forensic science researcher-turned-advertising guru was born in Santo Domingo, Dominican Republic, and raised in the Bronx, New York - or, “where Hip-Hop was bred”, as the 36-year-old puts it. Growing up in a typically Latinx family, community, and neighborhood, Bonilla knew that there was so much more of herself to discover, as her interests in Black culture shaped a lot of her life. It wasn’t until her early 20s that she started to allow herself to explore her identity as an AfroLatina woman. The first to do so in her family, Bonilla faced – and still faces – scrutiny and shaming from the Latinx community at large, but also from her own loved ones. Comments like, “Your hair looks messy” or, “Your hair’s not combed” when Bonilla first began rocking her natural curls truly mirrored the thoughts and opinions of those around her, too. Her experiences as an AfroLatina woman are the experiences so many face, as they try to get to the root of their own roots.

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The Fugees' Concerts In Ghana & Nigeria Cancelled

Their entire reunion world tour "will not be able to happen [due to] the continued Covid pandemic."