Video

uSanele Shares His Debut Music Video, 'Amabhodlela,' Featuring Mashayabhuqe KaMamba

South African music video vet Director Kit on the making of uSanele's "Amabhodlela" visuals featuring Mashayabhuqe KaMamba.

uSanele’s latest single, “Amabhodlela,” is a party song that speaks rather eloquently about Jozi club culture. The track features Digital Maskandi pioneer Mashayabhuqe KaMamba and was released back in April with some dope artwork by Cape Town-based art student Dada Khanyisa. uSanele, who moonlights as Okayafrica’s Brand Manager, switches between Zulu and English as he talks about his life and experiences through the eyes of “bottle popping music lovers” (Amabhodlela translates to “bottles” in Zulu).


True to word and name, the song bangs. But its visuals, which the rapper shared on Friday, aren’t the typical turn-up fare. Joburg-based music video vet, Director Kit, tells me she thought it would be cool to shoot a video that doesn’t look like the song. She also wanted to create something that would live on the internet––or actual art––instead of conforming to South African television norms.

But first and foremost the director wanted to ensure uSanele’s personal style would stand out. After all, this was his first music video. The concept was “based around trying to make him stand out and come out as his own artist,” she tells me over the phone. “Sanele’s whole style is very vernac and street.” Director Kit wanted to play on that.

In the video you’ll notice bottles, but not the kind uSanele’s rapping about. According to the director it’s a play on milk bottles. “The whole thing about milk in Xhosa and Zulu is when you’re saying she’s so pretty you’re saying ‘she looks like she washed in milk.’”

“How people are making music videos, there’s nothing at all that’s new. Everything you see has already been done. A lot of artists aren’t making creative choices,” concludes Director Kit. “It would be really great to see everyone making very distinct creative choices.”

Art

Listen to Saul Williams' New Album 'Encrypted & Vulnerable'

The score for his directorial musical debut, Neptune Frost, which is based on Williams' tale about hackers living in a Burundian village made up of recycled computer parts.

Saul Williams is back with his new album, Encrypted & Vulnerable.

The 13-track album, which is part of his MartyrLoserKing project, is described by Williams as his first "spoken word" album. It was entirely self-produced, mixed by by Gonjasufi and features the likes of Dave Sitek (TV On The Radio), My Brightest Diamond, Christian Scott (Atoms For Peace) and more.

Encrypted & Vulnerable is also the score for Saul Wililams' directorial musical debut, Neptune Frost, which is based on Williams' tale about hackers living in a Burundian village made up of recycled computer parts.

"Encrypted & Vulnerable is simultaneously a personal and intimately optimistic takedown on struggle, defiance, awareness, aloneness, and a takedown of heteronormative capitalistic patriarchal authoritarian politics in topics ranging from love, technology, religion, war, to migration," Williams mentions.

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Still from YouTube

Simi and Adekunle Gold are the Absolute Cutest In Their New Music Video 'By You'

The couple are giving us all the feels in their latest music video.

Simi and Adekunle Gold continue their streak of duets with their latest "By You," from the former's latest album Omo Charlie Champagne Vol. 1.

On the new track, the couple once again deliver loving lyrics and sweet melodies, sharing an accompanying video highlighting their bond. The video behind with what looks like personal footage from the company, later following them around as they adventure across Los Angeles, playfully driving around and even making a stop at the LA staple, Randy's Donuts.

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Image via Twitter.

Giannis Antetokounmpo's 'Coming To America'-Inspired Nike Sneaker Will Be Dropping Very Soon

The Nigerian-Greek NBA MVP is releasing a limited edition run of his Nike collab, 'Zoom Freak 1.'

Giannis Antetokounmpo is set to release a limited edition run of his sneaker, the "Zoom Freak 1" in collaboration with Nike very soon, Konbini reports.

And to top it all off, it's going to be inspired by the classic late 1980s comedy Coming To America—one of Antetokounmpo's favorite movies—where the designs will be made in collaboration with Paramount Pictures.

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