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Ladipoe's New Music Video for 'Jaiye' Will Make Your Day

The Nigerian rapper shows the vibrancy of Lagos through his point of view.

Nigeria's own Ladipoethe first rapper to be signed to Mavin Records—recently dropped the music video for his latest single, "Jaiye."

Directed by Seun Opabisi and Kewa Oni, the rapper takes us through the hustle and bustle that makes Lagos so vibrant. "Ladipoe sings and raps about enjoying the journey he's currently on, instead of worrying about the destination," Konbini explains.

The beautifully-shot clip shows the vastness of the city through sharp drone shots and the creativity of Nigerian youth—especially through the styling by Stephen Tayo and Bubu Ogisi, the bomb dancers, drag racers, bmx bikers, soccer players, boxers and more. Yellow is the stand-out color as Ladipoe rides through the electric city in a decked out danfo.

This melodic song and accompanying video remind us that it's indeed the time of our lives and to enjoy the journey.

Watch "Jaiye" below.


Ladipoe - Jaiye ( Official Music Video ) youtu.be

Music

Listen to Solo’s New Single ‘Promises’ Featuring Kwesta

Solo and Kwesta connect on 'Promises.'

Solo and Kwesta share a bouncy kwaito beat on "Promises." Kwesta's at home over an instrumental of this kind. It's, however, a shift on Solo's side, who hasn't been known for new age kwaito. The rapper adapts his delivery accordingly, using fewer words than you'd normally expect in his verse.

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News
"85 to Africa" album art.

Listen to Jidenna's New Album, '85 to Africa'

Plus watch the music video for his latest single "Worth the Weight" featuring Seun Kuti.

It's been two years since Jidenna dropped his debut album, The Chief, today, the artist shares his latest studio album 85 to Africa.

In the lead-up to the album's release, the artist dropped the singles "Tribe," "Sufi Woman" "Sou Sou," and "Zodi" featuring fellow Nigerian artist Mr Eazi. He also held several listening parties across the US ahead of its release, and from what we can tell from videos that have been circulating on social media—they've been a really great time for both Jidenna and his fans.

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Audio

Mr Eazi & Simi Drop the New Single and Video For 'Doyin'

A head-nodding Afro-R&B track produced by Killertunes.

Mr Eazi seems to be in unstoppable work mode right now as he's been popping up in big singles and collaborations all over the place this summer, as well as continuing his emPawa Africa initiative.

For his latest single, "Doyin," Eazi connects with Nigerian singer Simi for a head-nodding Afro-RnB track. The new song, which is built on woozy synthesizers and mid-tempo beat work, was produced by Killertunes. Eazi and Simi trade verses in the addictive single, which comes paired with a new music video directed by Manuel Concha.

Read: The Music Business of Mr Eazi

"Doyin" is the first song released through emPawa Distribution, a digital music aggregator focused solely on distributing African music, which Eazi announced after the success of emPawa Africa. Speaking of the initiative, emPawa Africa is now reopened to submissions that will help fund the music videos of 30 up-and-coming artists and offer mentorship from big name artists.

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Music

Listen to Rick Jade (Bontle Modiselle and Priddy Ugly)’s Album ‘D.N.A (Da New Africa)’

Rick Jade release their debut album.

Bontle Modiselle and Priddy Ugly, collectively known as Rick Jade, aren't half-stepping. Today, the couple released their debut album D.N.A (Da New Africa).

D.N.A consists of 10 songs that dabble in pop, trap and even kwaito. Guest features on D.N.A include Forcalistic, KLY and some members of the collective Frsh Citizen, which Bontle and Priddy are part of.

In his previous projects, Priddy Ugly had some moments of showing emotion and sharing intimate details of his life. But on D.N.A, he explores that side of himself further.

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