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Watch this Hilarious Super Bowl Ad by South African Melusi Mhlungu

The cleverly-done ad about 'food porn' was created for the food giant Heinz.

The Super Bowl is one of the biggest annual sporting events in America and attracts close to 100 million viewers every year. Due to the enormity of the event, brands compete to have their commercials aired, however, at quite a hefty price. A 30-second advertising slot can go for as much as USD 5 million.


Melusi Mhlungu is a Miami-based South African copywriter who developed the ad for Kraft-Heinz's Devour frozen food range. He described the opportunity as an absolute dream. The ad is now one of the contenders for an advertising slot at the Super Bowl.

According to Business Insider SA, Mhlungu said:

"It [the ad] was one of those solutions that was so simple and obvious that we could not ignore it. We kept circling back and coming to it, thinking 'there is no way the client would approve it'. But we were wrong, we are so fortunate to have such a great client and brand."

The ad follows the life of a man who appears to be addicted to porn - food porn. His partner narrates the story and details how he is addicted to Devour's frozen food. He is constantly watching videos of the food at home and even at work. He hides pictures of the food in his clothing cupboard and leaves trails of the food packaging underneath his bed. His partner attempts to 'spice things' up and prepares dinner whilst clad in a sexy garment but it is all in vain.

Watch the ad below.

DEVOUR Food Porn | Big Game 2019 Uncensoredwww.youtube.com

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(YouTube)

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Photo Credit: Father’s Day (Kivu Ruhorahoza)

The 10 Best African Films of 2022 So Far

Young new filmmakers are emerging and more African films are being welcomed by the biggest film festivals around the world. Here are the standout African movies of 2022 so far.

We are at the halfway point and it has been an interesting year for African films so far.

Throughout the continent, the box office continues to recover from Covid-19 shutdowns. (Nigeria had its biggest hit ever with King of Thieves, which has raked in more than N300 million.) Young new filmmakers are emerging and more films are being welcomed by the biggest film festivals around the world.

While streaming platforms continue to deepen investments on the continent as they seek to expand their reach. So, when constructing our list of 2022 movies, we had a lot to choose from.

Here are the best African movies of 2022 so far.

Father’s Day (Rwanda)

A struggling masseuse is devastated by the accidental death of her son. A caring daughter contemplates donating an organ to save her ailing father. A small-time criminal drags his young son into his dangerous world. With the poignant Father’s Day, Kivu Ruhorahoza weaves three separate stories set in and around the city of Kigali. Presented with precision and emotional intensity, Father’s Day is a bracing, humane interrogation of the effects of traditional patriarchal systems.

For Maria (Ẹ̀bùn Pàtàkì) (Nigeria)

In Damilola Orimogunje’s stark domestic drama, a first-time mother (a volcanic Meg Otanwa) cannot bring herself to bond with her newborn after suffering a difficult delivery. The filmmaker and his strong cast of actors are able to create a realist piece of cinema that powers through limited resources and shines with intent. With mood, colors, shadows and silences, For Maria (Ẹ̀bùn Pàtàkì) paints a convincing and heartbreaking picture of postpartum depression.

King of Thieves (Nigeria)

This hugely entertaining romp, written and shot in the Yoruba language enjoyed massive crossover success at the Nigerian box office where it became the highest grossing film of the year so far. Directed by the duo of Adebayo Tijani and Tope Adebayo, the ambitious King of Thieves brings to life ancient Yoruba mythology with the story of a once prosperous kingdom caught in the grip of powerful bandit. Employing neat CGI tricks, a parade of hardworking actors and sheer narrative gusto, King of Thieves reaches beyond its obvious limitations.

Juwaa (DRC/Belgium)

A quietly contained drama, Juwaa is the first feature film from Nganji Mutiri, an artist and filmmaker originally from Bukavu who is now living in Brussels. Juwaa is set in both countries and observes a mother (Babetida Sadjo) and her estranged son (Edson Anibal) who are both survivors of a traumatic past as they reconcile and gradually renegotiate the layers of their relationship. Mutiri is working with limited resources and, while his film isn’t perfect, he reaches for big themes and grand ideas.

Lingui, the Sacred Bonds (Chad/France/Belgium/Germany)

The iconic Mahamat-Saleh Haroun returns to his native Chad with this timely and fiercely feminist socio-realist drama that tackles the beast that is abortion rights in a conservative society. Amina (Achouackh Abakar Souleymane) is an independent woman who finds herself in a race against the forces of patriarchy when her fifteen-year-old daughter Maria (Rihane Khalil Alio) gets pregnant. Amina supports her daughter as they try to get an abortion, a procedure that is both frowned upon by Islam and illegal in Chad.

Neptune Frost (Rwanda/USA)

Neptune (Cheryl Isheja), an intersex hacker is guided by magnetic pull to Digitaria, an outcast enclave in the hills of Burundi peopled by rebel hackers. There, they are joined by Matalusa (Bertrand Ninteretse), a miner mourning the loss of a loved one. As these outcasts journey on, they sing, dance, trade ideas and fend off interference from operatives of the state, all the while debating ideas and swapping concerns on what it means to exist on the fringes. Neptune Frost is a radical new vision conceived and co-directed by the duo of Rwandan filmmaker Anisia Uzeyman and Saul Williams.

No Simple Way Home (Kenya/South Africa/South Sudan)

For Akuol de Mabior’s debut feature length film, she turns inwards to her family’s legacy and grapples with difficult questions. What is the meaning of home? And what duty does she owe her people as a child of renowned politicians and freedom fighters? Born and raised in exile, de Mabior follows her mother and sister in South Sudan as they play their parts in nation building.

Silverton Siege (South Africa)

It is Silverton, Pretoria in 1980. And three armed activists of the ANC’s uMkhonto we Sizwe faction take a bank hostage. It ends in tears. Forty-two years later, these freedom fighters were immortalized in this splashy Netflix caper directed by Mandla Dube. Starring Thabo Rametsi as the leader of the group, Silverton SiegeSiege benefits from Dube’s eye for periodic detail and his affinity for setting up brisk action scenes. The film works best and delivers the thrills when it doubles down on the action set pieces.

Tug of War (Vuta N’Kuvute) (Tanzania/South Africa/Qatar/Germany)

The first Tanzanian film to screen at the Toronto International Film Festival (TIFF) is an adaptation of a hugely popular Swahili novel by author Shafi Adam Shafi. Co-written and directed by Amil Shivji (T-Junction), Tug of War is a visually appealing saga about a pair of star-crossed lovers caught up in the throes of the British occupation of Zanzibar. A young revolutionary fighting for self-actualization of his homeland falls for a rebellious Indian-Zanzibari woman fleeing an arranged marriage. Can they make it work?

We, Students! (Central African Republic/France/DRC/Saudi Arabia)

Rafiki Fariala was a student of Economics at the University of Bangui when he decided to film his experiences and those of his friends as they struggled to graduate in one of the most challenging places on the continent to be a student. Rough around the edges but oddly charming, We, Students! is the end result of Fariala’s efforts. The film received its world premiere at the Berlinale and tells a familiar story of systemic corruption, preying lecturers and depressing campus living conditions. Triumphing above all these challenges is the indomitable will of the students.

Image by @signaturebyKam

Listen: Mádé Kuti Pleas For 'No More Wars' In Latest Single

The Grammy nominated singer-songwriter blends easy listening with a powerful message in his first drop of 2022 so far.

Nigerian musician Mádé Kuti has released his first single of the year, and it comes with an important message.

The latest of the Kuti dynasty to break into the music scene, Grammy-award nominated Mádé releases his new single 'No More Wars', via Partisan Records. The groovy track is the first in a series of singles the singer will be releasing before the end of the year. It's the first time we've heard from Kuti since he joined his father, world-renowned Afrobeat ambassador Femi Kuti, on their joint venture 'Legacy +'.

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Interview

Fireboy DML On Embracing His Inner 'Playboy,' Stepping Outside & Learning to Let Go

On Playboy, Fireboy moves further away from his previous records and embraces the mainstream afrobeats sound hinted in recent hits like "Peru" and "Bandana." We sit down with the Nigerian star to talk about his new album.

“I would like to discuss my forthcoming album only, nothing else. That is where my headspace right now.”

Nigerian superstar Fireboy DML draws up the rules of engagement as soon as we get on a Zoom call. The notoriously reticent singer, fresh from enjoying the biggest year of his musical career, powered by the international breakthrough of his single "Peru," is checking in from London. The city has become somewhat of a second home for him of late and it is here that Fireboy is ensconced while getting ready to kick off promotional activities for his third studio album, Playboy, which arrived last Friday.

The 14-track album comes almost two years after Fireboy’s last pop effort, Apollo ,which in turn was released about nine months after his stellar debut, Laughter, Tears & Goosebumps. On Playboy, Fireboy moves further away from his previous records and embraces the mainstream afrobeats sound hinted in recent hits like "Peru" and "Bandana," with newbie Asake.

He tells OkayAfrica about putting the album together below.

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