News Brief

Watch this Hilarious Super Bowl Ad by South African Melusi Mhlungu

The cleverly-done ad about 'food porn' was created for the food giant Heinz.

The Super Bowl is one of the biggest annual sporting events in America and attracts close to 100 million viewers every year. Due to the enormity of the event, brands compete to have their commercials aired, however, at quite a hefty price. A 30-second advertising slot can go for as much as USD 5 million.


Melusi Mhlungu is a Miami-based South African copywriter who developed the ad for Kraft-Heinz's Devour frozen food range. He described the opportunity as an absolute dream. The ad is now one of the contenders for an advertising slot at the Super Bowl.

According to Business Insider SA, Mhlungu said:

"It [the ad] was one of those solutions that was so simple and obvious that we could not ignore it. We kept circling back and coming to it, thinking 'there is no way the client would approve it'. But we were wrong, we are so fortunate to have such a great client and brand."

The ad follows the life of a man who appears to be addicted to porn - food porn. His partner narrates the story and details how he is addicted to Devour's frozen food. He is constantly watching videos of the food at home and even at work. He hides pictures of the food in his clothing cupboard and leaves trails of the food packaging underneath his bed. His partner attempts to 'spice things' up and prepares dinner whilst clad in a sexy garment but it is all in vain.

Watch the ad below.

DEVOUR Food Porn | Big Game 2019 Uncensored www.youtube.com

News Brief
Podcast cover art.

Bobi Wine's Release Detailed in Latest Episode of 'The Messenger'

Trauma is the topic on the podcast's latest episode: "The Ballot or The Bullet."

The latest episode of The Messenger is something to behold.

Created by Sudanese-American rapper Bas, The Messenger throws the spotlight on the thunderous circumstances many African countries face, with a close focus on Ugandan politician Bobi Wine.

In his most recent traumatic experience, Wine and his wife Barbara Itungo Kyagulanyi were released from a nearly two-week military house arrest following the ruling of a Ugandan court. Keeping up with current events and circumstances that Wine finds himself in, the latest episode of the podcast recounts the traumatic events that led to Wine's very public abuse and eventual house arrest.

Upon his release, Wine spoke with The Messenger and had this to say, "I want to remind the world that we went in this election knowing how corrupt the staff of the electoral commission is. We saw this through the campaign and the world saw how much was oppressed, how biased and one sided the electoral commission was, and how much it was in the full grip of General Museveni. And therefore we are going to test every legal test, we shall take every legal test. We shall take every legal step. And indeed we shall take every moral and morally proactive, nonviolent, but legal and peaceful step to see that we liberate ourselves. The struggle has not ended. It is just beginning."

Listen to Episode 7 of The Messenger here.

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