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Photo by Kosol Onwudinjor.

ONCHEK, Orange Culture & Shem Paronelli Pay Homage to the Super Eagles with the UNITY Collection

As the World Cup draws near, the made-in-Nigeria capsule collection gives an authentic nod to the team that brings Nigeria together.

This new capsule collection brought to you by ONCHEK in collaboration with Orange Culture and SHEM PARONELLI ARTISINAL gives fans of Nigeria's Super Eagles a fresh way to root for the national football team as they journey through the World Cup soon.


The luxury African e-commerce platform, founded by Chekwas Okafor, tapped Orange Culture's Adebayo Oke-Lawal to design the UNITY Football Jersey due to his commitment to unapologetic fluidity. "I believe that when you've been given a platform you should always use it to support others," Oke-Lawal says about the collaboration in a statement. "That's how collaboration started for me! I feel like as Industry, if we push for each other, the industry will move quicker into global prominence."

Shem Ezemma is the mind behind the UNITY N-100 Soccer Shoe. His footwear brand, SHEM PARONELLI ARTISINAL, is influenced by architecture and minimalist philosophy. The handcrafted footwear embodies the mission of the UNITY Collection with his eye for detail and simplistic approach.

"The take-off point was our already existing N-100 model," Ezemma says. "But we sought to re-imagine and approach it differently, drawing inspirations and ideas from a traditional soccer shoe. Every stage of this project was fun for me, from bouncing ideas with Mr. Chekwas on the direction to the hand-picking of best leathers (by the way these are so comfortable) down to the actual making of the sneakers. The energy throughout has been great."

This is ONCHEK's first collaboration, as the brand continues to push what accessible, luxury African fashion means. "This project of passion is our first collaboration to highlight what can be done on the continent," the brand says in a statement. "And as we strive to live out our company purpose and mission, making clothes locally will remain our focus—an absolute pleasure."

Shop the UNITY Collection here, and take a look at the editorial below.

Photo by Kosol Onwudinjor.

Photo by Kosol Onwudinjor.

Photo by Kosol Onwudinjor.

Photo by Kosol Onwudinjor.

Photo by Kosol Onwudinjor.


Photo by Kosol Onwudinjor.


Photo by Kosol Onwudinjor.

Photo by Kosol Onwudinjor.

Credits

Photographer: Kosol Onwudinjor

Stylist and Creative Direction: Daniel Obasi

Models: Gabriel Ejoni, Jeffery Obed, Elizabeth Omorinsola and Eniola Abolarin

Cinematographer: Wale Rilwan of Walinteen Pro

Makeup: Evelyn Obewu of Radiez by Eve

Hair: HairCraft

Video
C Natty/emPawa

You Need to Watch C Natty's New Music Video For 'Ojah'

Video Premiere: Check out the striking first release from Mr Eazi's #emPawa30.

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Image courtesy of Adekunle Adeleke

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Can you tell us more about your background and when you first started painting?

I am a self taught artist. I started drawing from when I was really young. I mostly used graphite pencils and paper. But about six years ago, I think it was 2014, I wanted to start getting into color. I was a university student at the time and I lived in a hostel with three other people, so I couldn't go traditional so [instead], I started making paintings digitally, first on my iPad and then on my laptop with a Wacom. I have been painting ever since.

What would you say are the central themes in your work?

I personally think my work celebrates beauty (African beauty to be precise) and occasionally absurd things. I really just want to make paintings that are beautiful.

How do you decide who or what you're going to paint?
I do not have an exact process. I do use a lot of references though. Sometimes, I had an idea of how exactly the painting would look, others I just make it up as i go along.

Can you talk about a particular moment or turning point in your life that made you want to pursue art or a creative path?

I am not sure–I did not actively pursue art in a sense. I was just doing it because it was fun and I wanted to. Then people all of a sudden wanted to put me on projects and offer to pay for my hobby. I have thankfully been able to make art and also work in a separate field—which I also enjoy–by day.

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Photo by Dominique Faget/AFP via Getty Images.

Former Somali Prime Minister Nur Hassan Hussein​ Passes Away

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The former Prime Minister of Somalia, Nur Hassan Hussein, passed away yesterday at the age of 83 according to reports by the Anadolu Agency.

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