Video

Girl Power & Empowerment: Yegna, Ethiopia's Spice Girls

New campaign for girl's rights in Ethiopia spreads the message through a new girl group "Yegna"- Ethiopia's own version of the Spice Girls


In case you missed it, the UK Department for International Development and Girls' Hub (Nike) recently presented their very own version of the Spice Girls in Ethiopia. The combination of a campaign for girl's rights and a music campaign might seem a bit cheeky — but the response to the new power group Yegna and their hit single "Abet" featuring Haile Roots (above) suggests that the campaign is welcomed by audiences throughout the diaspora. Yegna means "ours" in Amharic and the campaign has been specially designed to "provide positive role models for Ethiopian young women and girls through music, radio, drama and so on. Since the project consists of a radio drama, it tells the story of 5 young women from different walks of life whose shared love of music creates an unlikely friendship that each character draws on as she faces different challenges.

The radio drama consists of 13 episodes launched on Sheger 102 FM station. Each episode will have its own music video, with music composed by Abegaz. The drama will be followed by a radio talk show, where people can phone up to join in. The final product is what campaigners call “Yegna Box” –  a sort of toolkit, where five girls will be handed out games that will help them develop life skills and advance education, and this will be piloted in 15 locations outside Addis Abeba.

In addition to media aspect of the initiative there will also be "an army of 600 young girls" brought in from colleges in Amhara Regional State, who have been designated the title of ambassadors to promote girl empowerment in their own communities. This project seems like a more practical and active way to address girls running the world, rather than just singing it — over and over again. But the idea does leave us with a few questions. While the original Spice Girls remain influential and popular enough to come out for a World Tour whenever they choose- we think it's fair to say that their model perhaps does not best serve as a template for positivity in young girlhood, particularly within a specific Ethiopian context. In many ways it appears that the initiative is cognizant of this and rather, the tagline "Ethiopian Spice Girls" is being called upon to create visibility for the project but not necessarily indicative of what Yegna truly signifies.

The Yegna project seems like what the Spice Girls wish they could have been in terms of girl or female empowerment (Girl power had many moments, but in reality the idea was somewhat empty and a commodified way to help build the brand that is "The Spice Girls"). Yegna is a creative way to campaign for girl's rights indeed, the question now is how will this translate into material change for young girls and women in Ethiopia- but of course, this is just the beginning.

Audio
(Youtube)

7 Gengetone Acts You Need to Check Out

The streets speak gengetone: Kenya's gengetone sound is reverberating across East Africa and the world, get to know its main purveyors.

Sailors' "Wamlambez!"Wamlambez!" which roughly translates to "those who lick," is the cry the reverberated round the world, pushing the gengetone sound to the global stage. The response "wamnyonyez" roughly translates to "those who suck" and that should tell you all you need to know about the genre.

Known for its lewd lyrics and repetitive (often call and response) hooks, gengetone makes no apologies for belonging to the streets. First of all, most artists that create gengetone are grouped into bands with a few outliers like Zzero Sufuri riding solo. The songs themselves often feature a multiplicity of voices with screams and crowds coming through as ad libs, adding to this idea that this is definitely "outside" music.

Listening to Odi wa Muranga play with his vocal on the track "Thao" it's easy to think that this is the first, but gengetone fits snuggly in a history of sheng rap based on the kapuka style beat. Kapuka is onomatopoeically named, the beats have that repetitive drum-hat-drum skip that sounds like pu-ka-pu-ka-pu. Artists like Nonini were asking women to come over using this riff long before Ochungulo family told them to stay home if they aren't willing to give it up.

Here's seven gengetone groups worth listening to.

Keep reading... Show less

get okayafrica in your inbox

popular.

Former President of Botswana Ian Khama Condemns Zimbabwean Government

Former Botswana President Ian Khama has condemned Zimbabwe's government and joined solidarity with #ZimbabweanLivesMatter.