South African-American rapper Afika NX blends Caribbean melodies and a highly-addictive beat in his latest music video for "C'est La Vie."
Photo by Izzy Filippini.
South African-American rapper Afika NX comes through with his latest foot-stomping single "C'est La Vie," a track that propels the MC's bold bars with the use of Caribbean-infused melodies and a highly-addictive beat. "The song is for anyone who's ever been broke in New York City," Afika NX tells Okayafrica via e-mail. "We wanted to make something fun, and communicate to people that money should never define you or limit your enjoyment of life. I'm a huge Missy fan, and a huge Busta fan, and there's definitely some Afro-Caribbean influences in there."
The single's Gabriel Garcia Rosa-directed music video follows Afika NX and crew of dancers as they bust some pretty impressive moves across the streets of Brooklyn. "We made that video in one day — just got together a bunch of creative people in Brooklyn to see what we could come up with in an afternoon. It's got hip-hop dance, West African dance, Afro-Caribbean rhythm, absolutely sick choreography. It's low budget and fun — just like the message of the song and just like it should be. We love it."
Stream our premiere of Afika NX's "C'est La Vie," from the NYC-based rapper's forthcoming EP, below.