Video

Afika NX Dances Across The Streets Of Brooklyn In 'C'est La Vie'

South African-American rapper Afika NX blends Caribbean melodies and a highly-addictive beat in his latest music video for "C'est La Vie."


Photo by Izzy Filippini.

South African-American rapper Afika NX comes through with his latest foot-stomping single "C'est La Vie," a track that propels the MC's bold bars with the use of Caribbean-infused melodies and a highly-addictive beat. "The song is for anyone who's ever been broke in New York City," Afika NX tells Okayafrica via e-mail. "We wanted to make something fun, and communicate to people that money should never define you or limit your enjoyment of life. I'm a huge Missy fan, and a huge Busta fan, and there's definitely some Afro-Caribbean influences in there."

The single's Gabriel Garcia Rosa-directed music video follows Afika NX and crew of dancers as they bust some pretty impressive moves across the streets of Brooklyn. "We made that video in one day — just got together a bunch of creative people in Brooklyn to see what we could come up with in an afternoon. It's got hip-hop dance, West African dance, Afro-Caribbean rhythm, absolutely sick choreography. It's low budget and fun — just like the message of the song and just like it should be. We love it."

Stream our premiere of Afika NX's "C'est La Vie," from the NYC-based rapper's forthcoming EP, below.

Interview
Image courtesy of Killbeatz.

Interview: Killbeatz' Short & Sweet Debut EP, 'Love and Happiness'

We speak to the renowned afrobeats producer about his joint Love and Happiness EP with King Promise & Ofori Amponsah, and his daughter's inspiration behind the project.

Killbeatz needs no introduction. The producer born Joseph Addison is one of the biggest hitmakers as far as afrobeats is concerned. From R2Bees to Sarkodie to FuseODG to M.anifest, Killbeatz has blessed your favorite singers and rappers alike with the soundtracks to their biggest hits. From the azonto era to the global spread of afrobeats, his contribution to African music as a whole cannot be overstated.

However, Killbeatz' influence doesn't stop at just music production. Behind the scenes, he's a complete industry player. The CEO of Ghanaian record label Legacy Life Entertainment, he's responsible for bringing star singer King Promise to the limelight.

Despite producing for the crème de la crème of the Ghanaian music industry as well as several international artists over the length of a decade, the highly-influential producer and instrumentalist never had a project of his own. Now he has set out to change that. In October 2020 Killbeatz dropped his debut EP, titled Love and Happiness.

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