Style

OkayAfrica's 'AFRICAN AF' Is The Collection You Need For Summer

AFRICAN AF, OkayAfrica’s first homegrown collection for SS17, is here.

AFRICAN AF is OkayAfrica’s first homegrown collection.


While we've been releasing collaborative lines over the years, this is the very first one that we dreamed up and designed in-house.

Some of our AFRICAN AF designs were inspired by popular references, like Naija No Dey Carry Last, and others simply by how we, and our global community, feels. See our I Don't Speak African design and our "leaders T" where we shout-out Mandela, Biko, Nkrumah, Lumumba, and Fela.

SHOP THE NEW ‘AFRICAN AF’ COLLECTION HERE

Photo by Dex R. Jones.

"This collection came out of a need to have something that spoke about African pride on a wide scale," says OkayAfrica's Sinat Giwa. Starting with AFRICAN AF, the team brainstormed a series of pop culture references, adapting them for a young, pan-African audience.

"The African Uni collegiate T-shirt is the banner piece for me," Giwa adds. "It encompasses what the collection is about and what it was started for—it's referential but also really inclusive."

Sinat. Photo by Dex R. Jones.

"With this photo shoot, we wanted to do something that had a vibe and included popular cultural references—from the fabric we used with the deep colors and textures, to the incorporation of instruments and other signifiers of different areas in the continent and in the diaspora," says Giwa. "We have books about travel from borderless writers and, of course Fela records."

Check out all the new designs in our editorial shoot with photographer Dex R. Jones. and shop the collection over at our OkayAfrica store.

Photo by Dex R. Jones.

Photo by Dex R. Jones.

Photo by Dex R. Jones.

Photo by Dex R. Jones.

Photo by Dex R. Jones.

Photo by Dex R. Jones.

Photo by Dex R. Jones.

Photo by Dex R. Jones.

Photo by Dex R. Jones.

Photo by Dex R. Jones.

Photo by Dex R. Jones.

Photo by Dex R. Jones.

Photo by Dex R. Jones.

Photo by Dex R. Jones.

Photo by Dex R. Jones.

Photo by Dex R. Jones.

Photo by Dex R. Jones.

The AFRICAN AF collection was designed by Oyinkan Olojede and Abiola Oke. Lookbook produced by Sinat Giwa and Oyinkan Olojede.

Interview

Sarkodie Is Not Feeling Any Pressure

The elite Ghanaian rapper affirms his king status with this seventh studio album, No Pressure.

Sarkodie is one of the most successful African rappers of all time. With over ten years of industry presence under his belt, there's no question about his prowess or skin in the game. Not only is he a pioneer of African hip-hop, he's also the most decorated African rapper, having received over 100 awards from close to 200 nominations over the span of his career.

What else does Sarkodie have to prove? For someone who has reached and stayed at the pinnacle of hip-hop for more than a decade, he's done it all. But despite that, he's still embracing new growth. One can tell just by listening to his latest album, No Pressure, Sarkodie's seventh studio album, and the follow-up to 2019's Black Love which brought us some of the Ghanaian star's best music so far. King Sark may be as big as it gets, but the scope of his music is still evolving.

Sonically, No Pressure is predominantly hip-hop, with the first ten tracks offering different blends of rap topped off with a handful of afrobeats and, finally, being crowned at the end with a gospel hip-hop cut featuring Ghanaian singer MOG. As far as the features go, Sark is known for collaborating mostly with his African peers but this time around he branches out further to feature a number of guests from around the world. Wale, Vic Mensa, and Giggs, the crème de la crème of rap in America and the UK respectively all make appearances, as well as Nigeria's Oxlade, South Africa's Cassper Nyovest, and his fellow Ghanaian artists Darkovibes and Kwesi Arthur.

Keep reading... Show less

get okayafrica in your inbox

popular.

The 7 Best Nigerian Songs of the Month (July)

Featuring Olamide, Lady Donli, Omah Lay, Adekunle Gold, Falz and more.