Music

This Documentary Takes You Inside South Africa’s Biggest Trap Movement, ATM

Watch the Emtee-directed and produced documentary about ATM.

South African rapper and singer Emtee and his producer Ruff started a movement when they released "Roll Up" in 2015.


"When we made 'Roll Up,' I don't think none of us thought it was gonna be this big. We knew it was a dope song, big song, but we never knew it would get us here. 'Roll Up' got us here," Emtee says as him and his Ambitiouz Entertainment label mate Saudi sit in the comfort of the bucket seats of the rapper's Mercedes Benz in a scene from the recently released ATM Documentary.

ATM (African Trap Movement) is an indie label and movement started by Emtee, one of the most prominent trap artists in South Africa.

Apart from showing the usual suspects—Emtee, Saudi, Sjava and Ruff—the documentary introduces us to other faces that are part of ATM, up-and-coming artists, fashion designers and the label's manager.

The documentary, which was directed by Emtee himself, and shot and edited by Mmuso R. Mafisa, follows the crew on the road, at shows and studio sessions. The artists explain what trap means to them, how they made it theirs by adding African elements to pure trap music, and what they think its future is, among other insights.

There will be a new episode of the ATM Documentary every month. You can watch the first episode below. Check out some of the best ATM releases that came out this year underneath.

Read: How Emtee Found His Voice And Became South Africa's Number 1 Trapper

The 11 Best South African Trap Producers





Popular
Photo: Courtesy of Amazon Prime

The ‘Coming 2 America’ Original Motion Picture Soundtrack & ‘The Rhythm Of Zamunda’ Are Out Now

Featuring Tiwa Savage, Tekno, Larry Gaaga, Alpha P, Davido and many more.

It has been more than 30 years since the premiere of the beloved classic comedy Coming to America. Its highly anticipated sequel promises to be greater than its predecessor. The film will be accompanied with two albums—Coming 2 America original motion picture soundtrack and Rhythms of Zamunda, whose tracklist is inspired by the movie. Both albums, which are currently available on all major streaming platforms, feature African music royalty Tiwa Savage, Tekno, Larry Gaaga and Alpha P, who joined a select group of artists from around the continent to produce these tracklists.

Still blazing charts after the success of his debut album Old Romance, Tekno has a growing list of impressive collaborations with artists like Davido, Drake, Beyonce, to name a few. The singer does not have not one, but two of his hit songs featured; "Waka Waka" is featured on the official soundtrack and "Skeletun" on Rhythms of Zamunda.

Keep reading... Show less

get okayafrica in your inbox

popular.

Thebe Magugu's AW21 Collection 'Alchemy' Is An Exploration of African Spirituality

Magugu collaborated with Kristin-Lee Moolman to create a '70s-style B movie called Banyoloyi A Bosigo