Video

New Video for Alicia Keys’ Afrobeats Single 'In Common’ Has Her Flirting from a Fire Escape

Alicia Keys drops the video for the Afrobeat-infused track "In Common."

Two weeks after Alicia Keys dropped “In Common,”—a song with some definite Afrobeats vibes—she’s back again, this time, with the video.


Filmed in grayscale, the video has Keys flirting with the camera from a fire escape as an ensemble of dancers show off their impressive bone-crushing, finger-tutting, and voguing skills.

As you may remember a couple weeks back, the Okayafrica office was debating whether or not the rhythmic track, produced by Illangelo, qualifies as Afrobeats. We think so, especially considering Keys and husband Swizz Beatz are plugged into the Nigerian pop scene.

In any case, it’s a celebratory song that embraces love in all its forms —worth ample play this summer, preferably from a rooftop (or fire escape) with cocktail in hand.

Watch at the top.

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Photo: Aisha Asamany

How Relocating to Ghana Helped Reinvigorate Jewelry Designer Aisha Asamany's Work

Moving to Ghana gave Aisha Asamany's luxury jewelry brand, inspired by Adinkra symbols that traditionally project strength, fearlessness, love and power, renewed verve to tell personal stories of her growing clientele.

In 2019, the government of Ghana made a global splash with its Year of Return initiative – the campaign sought to encourage the African diaspora to return home to the continent, specifically to Ghana.

Linked to the 400th year commemoration of the first recorded landing of slaves in the United States, it became a launchpad for the Ghanaian government to convince Black people around the world to permanently settle in the West African country.

Aisha Asamany, a corporate management consultant for high-profile UK financial institutions turned self-taught luxury jewelry designer was one of many who heeded the call, trading in the corporate life for a spiritual and an entrepreneurial journey – one of joy, appreciation, and representation in her fatherland.

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