You may or may not have seen images of Shudu on your Instagram feed.

The tall, dark-skinned black "model" has close to 40,000 followers. She draws comparisons to Duckie Thot and has even been seen in an image wearing lipstick from Fenty Beauty. Perhaps the most perplexing thing about Shudu, however, is that she is not actually real—she's a virtual character created by British fashion photographer Cameron James Wilson.

According to a video byAffinity Magazine, Wilson created the model in order to "represent the models of today and their beauty," after he noticed there was a "big movement with dark skin."

The photographer has also created another black digital model, named Nfon.

His motives for creating these virtual models, have stuck the wrong cord with many on social media, who feel as though his creation of Shudu was just an attempt to capitalize off of the visibility of dark-skinned models.

"A White photographer digitally engineered a dark-skinned model and has been profiting off of this uncannily offensive innovation as he noticed a demand for/increased visibility of dark-skinned models," said Twitter user Suburban Zulu.

Others on social media are echoing these sentiments, suggesting that Wilson is exploiting black beauty by not simply hiring an actual black model.