South African musician Mampintsha, real name Mandla Maphumulo, is doing everything he possibly can to paint himself as a good guy following the assault charges that were laid against him by his girlfriend and gqom artist, Babes Wodumo, real name Bongekile Simelane. Mampintsha, who is currently out on bail, was seen beating Babes Wodumo on Instagram Live.

What does one do when they've been recorded assaulting a woman and are desperately trying to redeem themselves? Well, they can try to deny that it's them in the video (not possible in this case), lay a counter charge of assault against the woman you've abused (which has already happened in this case) or launch an entire organisation that seeks to offer abusive men therapy so that they can stop abusing women.

Mampintsha has started an organization called #FixHimFixIt. A friend of his and artist manager Dogg DBN, real name Lindo Buthelezi, told TshisaLIVE that he will be helping Mampintsha with the execution of the idea to establish the organization. He said,"This is something that Mampintsha decided on, it was his idea and I just stepped in to help him implement."

Dogg DBN even took to Instagram to say to Mampintsha:

"I know it's unfashionable to be beside you right now but I'm really proud of you for taking responsibility and accepting the repercussions of your actions. I'm really proud of you that as a black man your'e seeking professional help and over and above that making sure that your situation does not happen to anyone else especially the people that love your music n look up to you."

Mampintsha, who apologized to Babes Wodumo in a series of posts on Instagram that were more an act of damage control than a show of genuine remorse, seems to be running with all the the PR gimmicks available to him. It also should be noted that his new organization will be considered as a mitigating factor when he heads back to court to face the assault charges filed against him.

This entire fiasco has now become about Mampintsha and the victim of abuse, Babes Wodumo, has been gradually moved into the background.