Video

E.L. 'Ayayaa'

Ghana's E.L. returns with the Bond-like music video for "Ayayaa," the first single off his forthcoming sophomore effort 'ELOM.'


Multi-talented Ghanaian musician, producer, and now action hero E.L has just released the Bond-like visuals for "Ayayaa," the first single off his forthcoming sophomore effort ELOM. Guest-starring Eden Teni Bonger and Dumisani, E.L. channels moviestardom in his latest, a cinematic nod directed by South African Justin Campos of Gorilla Films (the production company also responsible for D-Black's "Party Gbee"). "Ayayaa" is a taste of what's to come from E.L. following his debut debut club jam standout double-album Something Else. Watch the video below and download "Ayayaa" over here.

Music
Photo by Sabelo Mkhabela.

ProVerb’s Memoir Is A Huge Slap In The Face To South African Hip-Hop

In his memoir, one of South Africa's revered lyricists ProVerb and his co-author compromise his rich story with trite motivational talk.

The Book of Proverb

ProVerb has had a strange relationship with the SA hip-hop scene. Albeit being one of the most gifted lyricists the country has ever seen, he has grown to flow less and hustle more. Despite this, his name still comes up when the greatest (South) African rappers of all time are mentioned. MTV Base placed him as the 7th in their list of the greatest SA MCs of all time in 2018 for example.

The rapper-turned-media personality dedicates a paragraph of his memoir, The Book of Proverb, to explaining his complicated relationship with hip-hop. "Although I built my brand as a hip-hop artist, I never enjoyed full support or success from it," he writes. "Music is and always will remain a pass ion, but it stopped being viable when it stopped making business sense to me. If I was given more support, I might continue, but for now, I'll focus on my other hustles."

On the cover of the book which was released towards the end of 2020 by Penguin, Verb is wearing a charcoal blazer and sporting a white ball cap, so one can be forgiven for getting into it expecting both sides of his story. This memoir, however, is too vague to be a worthy read if you aren't necessarily reading to get motivated but to be simply informed and inspired.

While a few of The Book of ProVerb's chapters touch on his rap career, most of the book is about ProVerb the man, personality and businessman. Not so much one of the country's finest lyricists. This omission is a huge slap in the face for his fans and SA hip-hop fans in general.

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Filmmaker Akinola Davies Jr Explores the Sweet Spot Between Nollywood & Hollywood

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