Emtee. Photo by Sabelo Mkhabela.

Emtee Says He Has Officially Left Ambitiouz Entertainment

Emtee has left Ambitiouz Entertainment.

Emtee says he has parted ways with the label he's been signed to since 2015, Ambitiouz Entertainment. The South African rapper announced this on a statement he shared on Twitter today.

"Following a long and in-depth reflection on my career as an artist, where I am now and where I see myself in the next few years, I have made a decision that the time has come for me to now part ways with Ambitiouz Entertainment," read part of the statement.

The artist added that he got legal help in getting out of his contract with the label:

"This is a decision I did not make lightly and without due consideration. As a matter of fact, once the idea took root in my mind, my first reaction was to seek legal advice on my contractual obligations to the label if at all and secondly, the steps that needed to be taken to do this, in the most swift and amicable way possible."

On the back of this, my attorney reached out to Ambitiouz Entertainment requesting all necessary documents that that would assist in creating a smooth transition. After much back and forth between my attorneys and Ambitiouz Entertainment, my attorneys confirmed that there was legally no reason why I could not leave Ambitiouz Entertainment to pursue my career as I saw fit."

You can read the full statement below:

Earlier this year, Emtee expressed his unhappiness with the label. He shared with his Twitter followers that he didn't have a tour for his 2018 release DIY 2 because the label didn't make it happen.

Emtee has released three projects under the label—his debut album Avery (2015), his sophomore Manando (2017) and the EP DIY 2 (2018).

Read: Gigi Lamayne Gets Real About Her Deals With Mabala Noise and Ambitiouz Entertainment

Ambitiouz Entertainment has built a not-so-great reputation for itself after several artists left in bad terms. The rapper Gigi Lamayne shared her story earlier this year, expressing lack of artistic freedom and financial irregularities.

The rapper Priddy Ugly also left the label less than a year of signing after he felt they didn't deliver on their promises to him. The singer Amanda Black sued the label for R1 million for breach of contractual terms. The rapper A-Reece was the first to jump sheep in 2016. He released a song titled "Loyal," stating his reason for leaving, which included not having signed a contract and artists not being handed their own awards. The rapper Fifi Cooper was taken to court by Ambitiouz when she left. Even the EFF had to step in to assist the young emcee.



Emtee was one of the first artists to be signed under Ambitiouz after Fifi Cooper, and as much as his stint with the label wasn't without lows, it introduced the country to one of the most talented hip-hop artists of this era and all time. The last song Emtee released under the label was "Prayer," which came out last month.

Emtee's ATM cadres Sjava and Saudi haven't said anything about leaving the Ambitiouz, but this is clearly the beginning of the end.

Ambitiouz Entertainment hasn't released a comment yet.

Interview

A Candid Conversation With Olamide & Fireboy DML

We talk to the Nigerian stars about the hardest lessons they've learned, best advice they've ever been given and what Nigeria means to them.

Olamide and Fireboy DML have been working together for three years, but the first time they sit down to do an interview together is hours after they arrive in New York City on a promo tour.

It's Fireboy's first time in the Big Apple — and in the US — and the rain that's pouring outside his hotel doesn't hinder his gratitude. "It's such a relief to be here, it's long overdue," he tells OkayAfrica. "I was supposed to be here last year, but Covid stopped that. This is a time to reflect and refresh. It's a reset button for me."

Olamide looks on, smiling assuredly. Since signing Fireboy to his YBNL Nation label in 2018, he's watched the soulful young singer rise to become one of Nigeria's most talked-about artists — from his breakout single, "Jealous," to his debut album Laughter, Tears & Goosebumps, hit collabs with D.Smoke and Cuppy, and his sophomore release, Apollo, last year.

Even while he shares his own latest record, UY Scuti, with the world, Olamide nurtures Fireboy's career with as much care and attention as he does his own, oscillating between his two roles of artist and label exec seamlessly. His 2020 album Carpe Diem is the most streamed album ever by an African rap artist, according to Audiomack, hitting over 140 million streams. When Olamide signed a joint venture with US-based record label and distribution company, Empire, in February last year he did so through his label, bringing Fireboy and any other artist he decides to sign along for the ride, and establishing one of the most noteworthy deals on the continent.

Below, Olamide & Fireboy DML speak to OkayAfrica about their mutual admiration for each other, what makes them get up in the morning and how they switch off.

Keep reading... Show less

get okayafrica in your inbox

popular.

Adekunle Gold Is Living His Best Life

We speak to the Nigerian star about how marriage and fatherhood have led him to find both newfound happiness and newfound freedom as an artist.