Kendrick Lamar & Rihanna’s 'LOYALTY.' is an Afrofuturistic Love Story on Devotion and Invincibility

“LOYALTY.” is sprinkled with afrofuturistic ideas, which is both delightful and surprising as it blossoms into a sci-fi love story.

“Loyalty” landed just in time for OkayAfrica’s conclusion of our month-long exploration of afrofuturism.

In this dark love story, Rihanna and Kendrick Lamar are untouchable lovers who frolic about in a city of lights, colossal buildings and devious haters.

Kendrick, a power figure who moves swiftly through the night, is surrounded by sensual dancers as he sits blindfolded on his throne. Here, we are foreshadowed to his possible fate: a woman plunges a dagger towards his chest, but we don’t see her succeed in his assassination.

Rihanna and Kendrick rap in a tunnel, surrounded by opponents who try to attack, but are instead engulfed by the quicksand-asphalt beneath their feet. Riri, as playful as she wanna be, loves to toy with the idea that Kendrick will always have her back. She spits her gum at a man in his car, only for Kendrick to brawl with him once he tries to come for Rihanna. She loves to watch him prove his allegiance to her.

Besides loyalty, trust, security and recklessness are prominent themes within the video. Rihanna must trust that Kendrick won’t drop her as he suspends her off a building. It’s a gorgeous, futuristic shot, that showcases Riri and Kenny’s characters as superhuman beings that aren’t of this world. They laugh with each other as they sway on top of the building, as if life, safety and power are trivial aspects of the human experience that they’ve already mastered.

The climax of “Loyalty” arises when we realize there are two Kendricks: presumably, a villainous one, and the other a genuine person. One Kendrick is murdered—suffocated with a plastic bag—but we can only speculate which is whom, and which one is actually loyal to Rihanna—or, if, symbolically, Kendrick had to “eliminate” a part of himself to prove his devotion to Riri.

“Loyalty” is sprinkled with afrofuturistic ideas, which is both delightful and surprising, as I didn’t imagine any of DAMN.’s songs blossoming into a sci-fi music video. But that’s what makes it more interesting: by transforming Kendrick’s lyrics, that question the elements of human nature, blackness, and conflicts with self, into stories where technology, future and magic are the norm, we can interpret his songs through a different lens.

In the end, Rihanna and Kendrick perform two acts of invincibility that prove that their characters are meant to be perceived as immortal. First, they willingly sink into the quicksand-asphalt, together, unafraid of what awaits them beneath the surface. Next, we watch them gleefully spin circles in their ride, before getting into a car accident. The accident itself is even more humorous to them, as they seem completely unfazed or harmed.

“Love’s gonna get you killed, but pride’s gonna be the death of you,” Bēkon sings. But, what if loyalty between two lovers overrides the fatality of love and pride, leading them to true immortality?


Interview: TOBi Is Making Unapologetic Soul Music

We talk to the Nigerian-Canadian artist about his latest project ELEMENTS, his creative process, mental health and more.

It's a big year for music, and in the midst of many good drops from the motherland and beyond, we caught up with Nigerian-Canadian singer/songwriter TOBi to discuss his recently released 10-track project ELEMENTS.

ELEMENTS is a fusion of old-school soul, contemporary rap sequences, clever lyrical symbols & metaphors. and melancholic vibes which reference TOBi's Nigerian heritage through afrobeats, the reality of his life and the state of the world today. The compilation features production from Nigerian producer Juls on "Dollas and Cents" and "Made Me Everything and Shine."

Below, we also discuss his creative process and passion for mental health with the announcement of an exciting collaboration. "I'm attracted and curious about so many things in life that I can't help but bring [them] into my world and craft," the multi-genre artist says.

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