News Brief

Kenzo's New Short Film Is a Celebration of Youth Culture In Nigeria

Kenzo takes things to Nsukka, Nigeria for their latest short film, directed by Akinola Davies Jr. and Ruth Ossai.

French luxury house, Kenzo, take their collection to Nigeria in their latest fashion film, "Gidi Gidi Bụ Ugwu Eze" ("Unity Is Strength"). 


The film, directed by Akinola Davies Jr. and Ruth Ossai is the latest in a series of fashion shorts produced by the Parisian brand.

The 6 and-a-half minute video, offers a stylized interpretation of life in the Igbo town of Nsukka in Enugu State, Nigeria, where Ossai's family hails from. The campaign's models were chosen from local school and churches, reports Dazed. The video follows the young men and women as they get their hair done, throw their own beauty pageant, and show off their dance moves.

The clip is a celebration of Nigerian youth and their cultural manifestations. "Young black Nigerian bodies (by) capturing them celebrating Igbo culture and traditions, showing that beauty is always present when there is a commitment to the celebration of culture,” says Davies. 

"Gidi Gidi Bụ Ugwu Eze" is about Nigerians telling their own story. "Your community is (also) your extended family. Our strength coming from utilising one another and trusting each other’s process,” says Davies.

Watch the clip below, via Paper Magazine.

Interview

This Compilation Shines a Light On East African Underground Music

We talk to a few of the artists featured on the Music For the Eagles compilation from Uganda's Nyege Nyege.

Nyege Nyege, a label in Kampala, Uganda is channelling the confidence brimming over a whole continent. Africa is no longer the future. For dance music, its time is right now.

Music For the Eagles is a compilation released in conjunction with Soundcloud to showcase the best new acts that East Africa has to offer outside the mainstream. A new wave of artists firmly blasting non-conformist energy for you to spasm to. Music that takes you places. Otim Alpha's high BPM wedding frenzy of incessant rasping vocals accompanied by feverous violin will have you clawing the walls to oblivion. Anti Vairas' dancehall from a battleship with super galactic intentions doesn't even break a sweat as it ruins you. FLO's beautiful sirens call, is a skittish and detuned nursery rhyme that hints at a yearning for love but reveals something far more unnerving. Ecko Bazz's tough spiralling vocal over sub-bass and devil trap energy is an anthem that can only be bewailed. And Kidane Fighter's tune is more trance-like prayer. These are only some of the highlights for you to shake it out to.

We got to chat with a few of the artists featured on the Music For the Eagles compilation as they took a break from the studio below.

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