News Brief

Kenzo's New Short Film Is a Celebration of Youth Culture In Nigeria

Kenzo takes things to Nsukka, Nigeria for their latest short film, directed by Akinola Davies Jr. and Ruth Ossai.

French luxury house, Kenzo, take their collection to Nigeria in their latest fashion film, "Gidi Gidi Bụ Ugwu Eze" ("Unity Is Strength"). 

The film, directed by Akinola Davies Jr. and Ruth Ossai is the latest in a series of fashion shorts produced by the Parisian brand.

The 6 and-a-half minute video, offers a stylized interpretation of life in the Igbo town of Nsukka in Enugu State, Nigeria, where Ossai's family hails from. The campaign's models were chosen from local school and churches, reports Dazed. The video follows the young men and women as they get their hair done, throw their own beauty pageant, and show off their dance moves.

The clip is a celebration of Nigerian youth and their cultural manifestations. "Young black Nigerian bodies (by) capturing them celebrating Igbo culture and traditions, showing that beauty is always present when there is a commitment to the celebration of culture,” says Davies. 

"Gidi Gidi Bụ Ugwu Eze" is about Nigerians telling their own story. "Your community is (also) your extended family. Our strength coming from utilising one another and trusting each other’s process,” says Davies.

Watch the clip below, via Paper Magazine.

News Brief
(Photo by Amy Sussman/Getty Images for Warner Music)

Burna Boy Set to Perform at the Grammys 2021 Premiere Ceremony

The Nigerian star is nominated in the Best Global Music category.

The African giant Burna Boy will perform at the 2021 Grammy pre-show which will be livestreamed on at 3 p.m. EST on March 14.

The premiere ceremony will be hosted by Jhene Aiko. It will kick off with an ensemble of previous Grammy nominees including Gregory Porter, Afro-Peruvian Jazz Orchestra, Regina Carter, and Kamasi Washington performing "Mercy, Mercy Me (The Ecology)" in tribute to the late legend Marvin Gaye.

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