News Brief
Boity. Photo by Sabelo Mkhabela.

Watch Lioness, Boity and Nazizi’s Music Video For Their Empowering Trap Banger ‘Switch It Up’

"This track is based on women and female empowerment," says Boity.

Namibian and South African rising rappers Lioness and Boity appear alongside Kenyan veteran MC Nazizi on "Switch It Up." The trap banger is part of the ongoing Coke Studio initiative which brings together African artists from different countries to work on collaborations.


"This track is based on women and female empowerment," says Boity. "Switch It Up" was produced by Kenyan producer Viola Karuri and the video directed by Thandi Lottering, who are both women.

Read: In Conversation: Boity Wants to Create Bad-Ass Anthems for Black Girls

Nazizi adds: "I was trying to think back to my day, and if I had anybody to inspire me as an African female rapper. I started rapping in 1998, so that's 20 years of rap, being the only female. So who am I inspiring?"

SAFTAs nominated stylist Honey Makwakwa came up with Boity, Nazizi and Lioness' looks. "As the stylist," she says, "I took it as an opportunity to incorporate iconic symbolism of the countries each of these artists represent. I wanted to bring the same youthful energy to the fashion, that the artists bring to the storytelling heritage that they honor through their craft."

"Switch It Up" is a high energy song that sees the three rappers beating their chests and letting you know that they are not here to change the game, but to "switch it up." We believe them.

Watch the music video for "Switch It Up" below:

Lioness, Boity & Nazizi: Switch It Up - Coke Studio Africa www.youtube.com

Interview

A Candid Conversation With Olamide & Fireboy DML

We talk to the Nigerian stars about the hardest lessons they've learned, best advice they've ever been given and what Nigeria means to them.

Olamide and Fireboy DML have been working together for three years, but the first time they sit down to do an interview together is hours after they arrive in New York City on a promo tour.

It's Fireboy's first time in the Big Apple — and in the US — and the rain that's pouring outside his hotel doesn't hinder his gratitude. "It's such a relief to be here, it's long overdue," he tells OkayAfrica. "I was supposed to be here last year, but Covid stopped that. This is a time to reflect and refresh. It's a reset button for me."

Olamide looks on, smiling assuredly. Since signing Fireboy to his YBNL Nation label in 2018, he's watched the soulful young singer rise to become one of Nigeria's most talked-about artists — from his breakout single, "Jealous," to his debut album Laughter, Tears & Goosebumps, hit collabs with D.Smoke and Cuppy, and his sophomore release, Apollo, last year.

Even while he shares his own latest record, UY Scuti, with the world, Olamide nurtures Fireboy's career with as much care and attention as he does his own, oscillating between his two roles of artist and label exec seamlessly. His 2020 album Carpe Diem is the most streamed album ever by an African rap artist, according to Audiomack, hitting over 140 million streams. When Olamide signed a joint venture with US-based record label and distribution company, Empire, in February last year he did so through his label, bringing Fireboy and any other artist he decides to sign along for the ride, and establishing one of the most noteworthy deals on the continent.

Below, Olamide & Fireboy DML speak to OkayAfrica about their mutual admiration for each other, what makes them get up in the morning and how they switch off.

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