Mehdi Sefrioui's 'Infro' Photographs Inspired By Fashion Industry's Lack Of Diversity

Mehdi Sefrioui's 'Infro' photographs captures an all black male model cast in the outskirts of Paris.

Earlier this week Paris-based (via Morocco) photographer Mehdi Sefrioui debuted his Infro photographs over at Another Africa. Inspired by the fashion industry's lack of diversity (its "pink elephant") and encouraged by Moncler’s black cast of models at their Gamme Rouge SS 2014 show, Sefriou photographed black male models Maël Caloc, Josué Comoe, Joseph Gio Degbadjo, Julio Goba, and Gauderic Vilmare, set against a striking pink-tinted landscape outside of Paris. Sefrioui's photos showcase eye-catching pattern-work from designers including Issey Miyake and Ben Sherman. Take a look at the stunning photo series above and head to Another Africa for more on Mehdi Sefrioui's Infro photos.


A Candid Conversation With Olamide & Fireboy DML

We talk to the Nigerian stars about the hardest lessons they've learned, best advice they've ever been given and what Nigeria means to them.

Olamide and Fireboy DML have been working together for three years, but the first time they sit down to do an interview together is hours after they arrive in New York City on a promo tour.

It's Fireboy's first time in the Big Apple — and in the US — and the rain that's pouring outside his hotel doesn't hinder his gratitude. "It's such a relief to be here, it's long overdue," he tells OkayAfrica. "I was supposed to be here last year, but Covid stopped that. This is a time to reflect and refresh. It's a reset button for me."

Olamide looks on, smiling assuredly. Since signing Fireboy to his YBNL Nation label in 2018, he's watched the soulful young singer rise to become one of Nigeria's most talked-about artists — from his breakout single, "Jealous," to his debut album Laughter, Tears & Goosebumps, hit collabs with D.Smoke and Cuppy, and his sophomore release, Apollo, last year.

Even while he shares his own latest record, UY Scuti, with the world, Olamide nurtures Fireboy's career with as much care and attention as he does his own, oscillating between his two roles of artist and label exec seamlessly. His 2020 album Carpe Diem is the most streamed album ever by an African rap artist, according to Audiomack, hitting over 140 million streams. When Olamide signed a joint venture with US-based record label and distribution company, Empire, in February last year he did so through his label, bringing Fireboy and any other artist he decides to sign along for the ride, and establishing one of the most noteworthy deals on the continent.

Below, Olamide & Fireboy DML speak to OkayAfrica about their mutual admiration for each other, what makes them get up in the morning and how they switch off.

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Adekunle Gold Is Living His Best Life

We speak to the Nigerian star about how marriage and fatherhood have led him to find both newfound happiness and newfound freedom as an artist.