News

Modern Pharaoh's Rugby Snapbacks For Kenya & South Africa

Liberian creative Adam Smarte's Modern Pharaoh lifestyle brand Modern Pharaoh reveals classic rugby snapbacks for South Africa and Kenya.

Words by Alyssa Klein & Netzayet Itzea


Modern Pharaoh is a California/Massachusetts-based apparel and lifestyle brand who recently caught our attention with their classic snapbacks. The brand's Liberian-born founder Adam Smarte, a former MLS player (for the San Jose Earthquakes, before injuries forced him into retirement) who spent his childhood between Accra, Ghana, Ibadan, Nigeria, Cote D'Ivoire, and finally Sacramento, California, began the label as a "Return to Royalty," he tells us. "As a company, we believe that there is greatness inherent in each of us," he says. "Our logo is a woman pharaoh as a means of challenging immediate perceptions of greatness. This is a hint of what we mean to do, to trigger thought and reactions in creatives across the world."

In May the brand launched a special football campaign of tees and caps to commemorate Ghana, Nigeria, and Cameroon's participation in the 2014 World Cup. Now, with the largest international rugby event slated to take place next month in Las Vegas, the label has shared a Rugby Collection of classic snapbacks for Kenya and South Africa– the two African teams competing at the Sevens World Series EventRevealed this week, the caps feature the South African and Kenyan flags joined by a single logo in the front.

"We are currently working on some concepts and ideas for spring including a Jersey a few accessories and a few new countries to add to our snapback collection," Smarte told us. They also plan on re-releasing new color ways for their original Ghana, Liberia, and Naija snapbacks. Until then, the Rugby Collection is currently available for pre-order. For more, follow Modern Pharaoh on Facebook, Twitter, Tumblr, and Instagram.

Interview

This Compilation Shines a Light On East African Underground Music

We talk to a few of the artists featured on the Music For the Eagles compilation from Uganda's Nyege Nyege.

Nyege Nyege, a label in Kampala, Uganda is channelling the confidence brimming over a whole continent. Africa is no longer the future. For dance music, its time is right now.

Music For the Eagles is a compilation released in conjunction with Soundcloud to showcase the best new acts that East Africa has to offer outside the mainstream. A new wave of artists firmly blasting non-conformist energy for you to spasm to. Music that takes you places. Otim Alpha's high BPM wedding frenzy of incessant rasping vocals accompanied by feverous violin will have you clawing the walls to oblivion. Anti Vairas' dancehall from a battleship with super galactic intentions doesn't even break a sweat as it ruins you. FLO's beautiful sirens call, is a skittish and detuned nursery rhyme that hints at a yearning for love but reveals something far more unnerving. Ecko Bazz's tough spiralling vocal over sub-bass and devil trap energy is an anthem that can only be bewailed. And Kidane Fighter's tune is more trance-like prayer. These are only some of the highlights for you to shake it out to.

We got to chat with a few of the artists featured on the Music For the Eagles compilation as they took a break from the studio below.

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