Exclusive: Nadia Nakai Gets Immortalized in the Music Video for ‘Amai’

Watch Nadia Nakai's music video for 'Amai.'

For her debut album, titled Nadia Naked, Nadia Nakai gives her listener more than just bravado in the form of chest-punching raps. In some songs, the South African/Zimbabwean rapper tells the story of the person behind the feisty and intimidating character that is Nadia Nakai as we all know her.


One such song is "Amai." In the song, the rapper lets the listener in on how her mother has always been there for her, rapping: "The machine I cannot live without/ She pick me up when I break down/ Now I'm up, I bow down."

In the song's music video, Nadia can be seen getting draped in mold in the process of making a bust of the rapper.

"The song is literally about how your family molds you into becoming a grown person," Nadia tells OkayAfrica. "So, when they're putting the mold on me, that is forming me, and that's what my family has done for me."

Revered director TAKEZITO who's behind the visuals, tells OkayAfrica:

"The statue was an idea by my muse and art director on the project Sandile Mhlongo where he wanted to immortalize Nadia in this moment of her debut album. I loved the idea of immortalizing her and capturing her essence. It really was a very poetic and magnetic idea. Sanza enlisted Lazi Mathebula to create the artwork and Lazi was assisted by Mashilo Setlamorago."

The monochrome color scheme and close-up shots make the video an intimate work of art. "As a director," says TAKEZITO, "I found it very interesting that Nadia, as an entertainer, has to put so much effort into her look, [but] when you get to know her, she is a truly beautiful woman from the inside out. Like she really doesn't need to do anything and she just shines! And so, I really wanted to present her in her stripped-down form—natural, loving, vulnerable and pure.

"Overall, we set out to create a raw piece of art and our main concern was with making the sculpture but we feel the visual that accompanies it lives up to the pureness of the work."

"Amai" is the latest single from Nadia Naked, the rapper's critically acclaimed debut album, which was released in June. It features the likes of Cassper Nyovest, Kwesta, Lady Zamar and a few more others.

Watch the music video for "Amai" below and stream Nadia Naked underneath.

Nadia Nakai - Amai www.youtube.com




Follow Nadia Nakai on Twitter, Instagram and Facebook.

Music video credits:

Production company: The Visual Content Gang

Director and producer: TAKEZITO

Production manager: Siphe Maphumulo

Director of photography: Sitho Bandezi

Gaffer: Onkgotpotse 'OG' May

Art director: Sandile Mhlongo

Sculptor: Lazi Mathebula assisted by Mashilo Setlamorago

Make-up artist: Noxolo Judith Mabota

Offline editors: Katleho Morabe & Itumeleng Nomtshongwana

Online edit and grade: Ludus Post Production

Post production producer: Sheron Enslin

Online editor: Michael Naidoo

Colorist: Michele Wilson

Music
Image: Nabsolute Media

Reekado Banks Recalls The Carnage of The #EndSARS Protests In Single 'Ozumba Mbadiwe'

The Nigerian singer pays his respects to those lost during last year's #EndSARS protests.

Nigerian singer and songwriter Reekado Banks is back with a track that is as socially important as it is a banger. It seems fitting for the singer's first solo release of the year to be a tribute to his fellow countrypeople fighting for a country that they all wish to live in. The 27-year-old Afrobeats crooner has returned with endearing track 'Ozumba Mbadiwe', honoring the one-year anniversary of the #EndSARS protests that saw the Nigerian government authorize an onslaught of attacks on Nigerian citizens for their anti-government demonstrations.

The protests took the world by storm, additionally because the Nigerian government insists that none of the police brutality happened. In an attempt to gaslight the globe, Nigerian officials have come out to hoards to deny any and all accusations of unlawfully killing peaceful protesters. Banks mentions the absurd denials in the track, singing "October 20, 2020 something happened with the government, they think say we forget," in the second verse. Reekado's reflective lyrics blend smoothly and are supported by the upbeat, effortless Afrobeat rhythm.

In another reflective shoutout to his home, 'Ozumba Mbadiwe' is named after a popular expressway on Lagos Island that leads to the infamous Lekki Toll Gate where protesters were shot at, traumatized, and murdered. Although packed with conscious references, the P.Priime produced track is a perfect amalgamation of the talents that Reekado Banks has to offer; a wispy opening verse, a hook to kill, and an ethereal aura to mark this as a song as a hit. On "Ozumba Mbadiwe," all the elements align for Reekado's signature unsinkable sound to take flight.

Check out Reekado Bank's lyric video for his single 'Ozumba Mbadiwe'

Reekado Banks - Ozumba Mbadiwe (Lyric Video) www.youtube.com

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