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Nasty C Signs with Def Jam Recordings and Releases New Single ‘There They Go’ from Upcoming Album

Nasty C just signed a deal with Def Jam Recordings. Listen to his new single 'There They Go' from the forthcoming album Zulu Man With Some Power.

Nasty C just inked a deal with Def Jam Recordings. The news was broken by Billboard this morning. The website wrote that the South African rapper signed exclusive deal with the legendary hip-hop label through a joint venture with Universal Music Africa, Nasty C's home in South Africa.


To announce the signing, the rapper and the label released a new single by the lyricist. Titled "There They Go," the song which premiered on Apple Music's Beats 1 today at at 4:30 p.m. ET, is the first single from Nasty C's upcoming album Zulu Man With Some Power.

Def Jam Recordings interim chairman/CEO Jeff Harleston was quoted by Billboard as saying:

"Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa. Def Jam is a globally recognized brand synonymous with excellence in hip-hop, and we are excited to welcome Nasty C — an international star with real vision and talent — into the family."

The music video for "There They Go," which is directed by Andrew Sandler, will also premiere today on the TV channel Trace Urban South Africa at 18h52 and 21h40.

Nasty C's signing to Def Jam Recordings is a seriously great milestone for South African music, especially hip-hop. The country hasn't been able to export contemporary artists in numbers as large as Nigeria's.

Watch the music video for "There They Go" below:

Nasty C - There They Go youtu.be



Interview

Sarkodie Is Not Feeling Any Pressure

The elite Ghanaian rapper affirms his king status with this seventh studio album, No Pressure.

Sarkodie is one of the most successful African rappers of all time. With over ten years of industry presence under his belt, there's no question about his prowess or skin in the game. Not only is he a pioneer of African hip-hop, he's also the most decorated African rapper, having received over 100 awards from close to 200 nominations over the span of his career.

What else does Sarkodie have to prove? For someone who has reached and stayed at the pinnacle of hip-hop for more than a decade, he's done it all. But despite that, he's still embracing new growth. One can tell just by listening to his latest album, No Pressure, Sarkodie's seventh studio album, and the follow-up to 2019's Black Love which brought us some of the Ghanaian star's best music so far. King Sark may be as big as it gets, but the scope of his music is still evolving.

Sonically, No Pressure is predominantly hip-hop, with the first ten tracks offering different blends of rap topped off with a handful of afrobeats and, finally, being crowned at the end with a gospel hip-hop cut featuring Ghanaian singer MOG. As far as the features go, Sark is known for collaborating mostly with his African peers but this time around he branches out further to feature a number of guests from around the world. Wale, Vic Mensa, and Giggs, the crème de la crème of rap in America and the UK respectively all make appearances, as well as Nigeria's Oxlade, South Africa's Cassper Nyovest, and his fellow Ghanaian artists Darkovibes and Kwesi Arthur.

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