Photos

Prêt-À-Poundo: Nigeria In The Fashion Spotlight

Exploring the rise of Nigerian fashion in the global fashion world. Nigerian fashion designers are on the map.


*Zizi Cardow Designs

Nigerian fashion designers are in the spotlight. Africa follows fashion trends and the spotlight is on continuing improvement in the fast-moving and highly competitive fashion industry. The phenomenon is so pervasive and innovative that it's nearly impossible to describe African style. Anthropology can contribute to our better understanding of our history but shouldn't be a benchmark in visualizing Africa and African fashion today. "Africa has always been used as a reference point, but not as a valued source of serious fashion" Nigerian designer Duru Olowu.

*Duru Olowu Design

That time is over. African fashion is not only about fabric, it's beyond stereotypes and preconceived ideas. We're witnessing the emergence of African fashion designers and African-inspired fashion designers all over the continent and the world. Vanity Fair recently wrote about Nigerian fashion, they made a resounding statement that African fashion is in constant evolution and that Nigeria has cultivated a high profile image amongst others African countries. Nigeria holds a prominent position in creativity, innovation and talent. Amisha Hathiramani said: "Sometimes I think that the constant search for beauty of Nigerians is the way to counter some bad things that are surrounding them." Despite a certain lack of structure in its political environment, Nigeria has strong potential and is clearly one of the African countries which stands out in the fashion field.

*Iconic Invanity for Her and Kabuti for him              *House of Silk

Over the years, many African icons have proved to be their talent and dedication. Duro Olowu, Deola Sagoe, Ohimai Atafo (of Mai Atafo), Ade Bakare, Lisa Folawiyo (of Jewel by Lisa), Soares Anthony, Nkowo Onwuka (of Nkowo), Frank Oshodi, Folake Coker (of Tiffany Amber), Orie Omatsola(of Ré Bahia), Zizi Cardow, Anita Quansah, Iconic Invanity, Buki Abib, Jess Stephanie, Tsemaye Binitie, Samantha Cole London, Bridget Awosika, Kinabuti, Lanre Da Silva Ajayi, Odio Mimonet, House of Silk, Amaka Osakwe (of Maki-Oh), Bunmi Olaye (Bunmi Koko), Emeka Alams, Ituen Basi, among many others.

*Tiffany Amber Designs

Next Page
Interview
Photo: Lex Ash (@thelexash). Courtesy of Simi.

Interview: Simi Is Taking Risks

Nigerian star Simi talks about the successes & risks of this year, her thoughts on the #EndSARS protests, and how her husband, Adekunle Gold, inspired Restless II.

Simi is restless. It has nothing to do with the year she has had, in fact, she reaffirmed her status as one of Nigeria's most successful musicians with a single music drop, "Duduke," which enjoyed widespread appeal as the nation went into lockdown earlier in the year.

The 32-year-old singer's restlessness is a reflection of the organised chaos that has defined her recording process this year as she combined the rigours of being an expectant mother with an examination of her place in the wider world. It, more accurately, reflects her re-negotiation of the parameters of her stardom.

"I've never really been a big fan of the spotlight," she whispers silently early in our Zoom conversation. "I know that it comes with the territory, but when I got my big break and more people started to recognise me, I realised that I had to edit myself, my life, and most of the things that I'd do or say because I wanted to be careful to keep a part of me for myself."

Keep reading... Show less

get okayafrica in your inbox

popular.

These Poignant #EndSARS Protest Photos Show the Heart of a United People

Documentary photographer Victor Adewale captures poignant moments in the continued #EndSARS protests in Nigeria which are calling for an end to police brutality.